Last month, Chengdu High-tech Zone officially disclosed the “three times of entrepreneurship†strategic plan. Innovation-driven, endogenous growth has become the core of the future development of high-tech zones. Plan for seven strategic emerging industrial clusters, and strive to achieve a total industrial output value of more than 1 trillion yuan by 2020 to build a world-class high-tech park...
Three entrepreneurial innovations
On October 16, the Chengdu High-tech Zone Management Committee issued a strategic plan for “three times of entrepreneurshipâ€.
The press conference of the day invited representatives of many independent innovation companies in the high-tech zone. Zhang Ming, chairman of Xinli Light Source, is one of them. Two years ago, a European lighting giant (the world's top 500) wanted to spend 200 million euros to acquire the LED technology results of Xinli Light Source, which was rejected by Zhang Ming. Zhang Ming and his new light source have opened up a world-leading living example of China's LED lighting industry.
From computer distribution to research and development of rare earth luminescent materials
In the 1990s, Zhang Ming quit his position in the bank and joined the business. At that time, Zhang Ming's Xinli Group was the largest computer distributor of Moziqiao's “Computer Street†and represented a well-known American computer brand. As the first batch of IT companies in Chengdu, Xinli Group has achieved sales revenue of tens of millions of yuan in less than two years.
Behind the prosperity is often hidden from imperceptible crises. On one occasion, Zhang Ming signed a server order worth several million yuan. What he didn't expect was that the American company transferred the goods to another company at the juncture of delivery, which made Zhang Ming unprepared and the loss was not small.
This incident made the Xinli Group feel the dilemma of being a pure computer dealer: if there is no independent innovation capability and core competitiveness, the company has no ability to resist risks. It is time to transform. From 1997 to 2000, Xinli Group tried many industries. However, after three years of diversified operations, Zhang Ming found that the profits of enterprises are less than the distribution of computer agents, and the road of independent innovation is still blurred.
An accidental chat changed the fate of Zhang Ming. Around 2000, Zhang Ming accidentally learned in a random conversation with scholars at Tsinghua University that a rare earth super long afterglow luminescent material can illuminate at night or in the dark for more than 12 hours after absorbing visible light for 5 to 10 minutes. Afterglow time can be more than 40 hours, and can be used repeatedly, the luminous life is more than 15 years. Later, Zhang Ming learned that there are rare earths in the Panxi area of ​​Sichuan! A decision on the future destiny was made: Zhang Ming changed the name of the company to Xinli Light Source, and entered the field of rare earth super-long afterglow luminescent materials.
From debt to sales, the first break in sales
Zhang Ming invested tens of millions of yuan in the research and development of rare earth luminescent materials. However, the reality is very cruel: due to the lack of awareness of new technologies and new products in the market, it is difficult for Xinli Light Source to obtain orders. A large amount of research and development funds cannot be recovered through the market, and the enterprises are heavily in debt, and even wages are problematic.
The 9/11 terrorist attacks in the United States, which shocked the world, unintentionally opened the way for the new light source: the attacked New York World Trade Center Twin Towers installed rare earth long afterglow luminescent materials provided by Chinese companies, and tens of thousands of people were able to find light signs in the dark. Escape, let China's rare earth long afterglow luminescent materials are widely known.
Since then, the technical accumulation of Xinli Light Source on rare earth luminescent materials has been rewarded by the market: some streets, hotels and theaters in Chengdu, Guangzhou and Shenzhen have used the rare earth luminescent materials of Xinli Light Source. In 2003, due to the simple laying and automatic absorption of visible light, the long-lasting rare earth luminescent material of Xinli Light Source won the bid for the Shenzhen Metro Project and was used as the ground-oriented escape sign. Subsequently, the subway project in many cities across the country began to promote the use of the long-lasting luminous signboard of Xinli Light Source. In this year, the sales of Xinli Light Source exceeded 100 million yuan for the first time, with an annual output of 500 tons of rare earth luminescent materials, and it has become the largest and most global production base of similar products in the world.
From "outside the door" to the world leader in technology
In 2007, Xinli Light Source was introduced into the high-tech zone as a high-tech enterprise. In 2012, Xinli Light Source and the Changchun Institute of Applied Chemistry of the Chinese Academy of Sciences jointly developed the world's first AC LED lighting technology based on long-lasting rare earth phosphor technology. The indoor and outdoor lighting products developed around this technology also landed on the market. This is a revolutionary technology that not only effectively solves the inevitable "stroboscopic" problem of traditional AC LED technology, but also improves the life of LED products. According to Zhang Ming, this technology has made China the only country in the world to produce low-frequency flash AC LED products through rare earth phosphors. The new generation of AC LED lighting equipment saves 50% energy compared to general energy-saving lamps, and consumes only 1/8~1/10 of the energy of traditional incandescent lamps.
Two years ago, when the technology was just developed, a European lighting giant found Zhang Ming, hoping to buy a new light source with 200 million euros. Zhang Ming is very clear, according to the evaluation of the market potential of LED, the market prospect of Xinli Light Source is far more than 200 million Euros. He did not sell.
From 2007, the annual output value of the high-tech zone reached 30 million yuan, and last year's sales exceeded 300 million yuan. Today, Xinli Light Source has become the "star" of the LED industry. This also makes Zhang Ming quite gratified: decades of efforts have not been in vain, and the secret of success is only one: innovation.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
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