Recently, with the introduction of the National Energy Saving New Deal for the sale of subsidies for high-energy-efficiency plasma TVs, only 54 Changhong and 7 Samsung TVs have been shortlisted for energy saving subsidies, which is in stark contrast to the 15 companies with more than 1,000 LCD TVs. This quickly sparked controversy in the market over whether to "give up or develop" plasma TVs.
"Plasma TV's withdrawal or development is definitely not determined by the administrative order of the competent unit, nor can it be completed by the subjective judgment of several TV companies, nor is it the imagination and subjective decay of some people in the industry", Zhejiang Wanli University Visiting professor Feng Hongjiang believes that the advantages of plasma TVs and consumer experience will give clear answers to the plasma TVs, and continuous promotion of plasma TV technology innovation and product upgrades is the best response to market rumors.
Best experience advantage to activate consumption
At present, what is the biggest reason why plasma TVs exist in the market? Is it the active promotion of Changhong, Panasonic, and Samsung, or is the entire market's knowledge of plasma TVs having a broad mass base.
Since last year, under the impact of the global wave of 3D and the launch of 3D TV channels in China, plasma TVs, which are the best carriers for 3D display, have begun to gain popularity. "China Enterprise News" reporter learned that plasma TV is not accidental because of the outbreak of 3D wave. Just in May this year, the US e-commerce giant Value Electronics announced the results of the 2012 flat-panel TV picture quality selection. Plasma TV beat all LCD TV opponents to win the best picture quality award, showing plasma's superiority in display technology.
Consumer demand, especially the pursuit of TV quality by audiophile users, has kept plasma TVs in the market in recent years with LCD TVs “catch up and blockadeâ€. Yang Dan, deputy chief engineer of Sichuan Changhong Company, introduced, "Because of the large viewing angle of the plasma, the brightness uniformity is good; the dark field dynamic range is large, the image has a rich sense of hierarchy; the image trailing time is small, the dynamic clarity is high; the color reproduction ability is good, the display Excellent quality features such as natural colors, these advantages become the power that plasma TVs can always lead in the fierce wave of flat panel TV upgrades. "
Feng Hongjiang believes that "for Chinese color TV companies, plasma TV not only means that Chinese companies have broken through the monopoly of foreign investment in the upstream display industry, but also marks that users can get a better picture experience through this product to meet different consumption. demand".
This year, Sichuan Changhong, which has completed the construction of a vertically integrated plasma industry chain of "core components + complete machines", has begun to accelerate the pace of innovation in product technology. Among them, the luminous efficiency of 50-inch screen modules has increased by 35%, energy consumption has been reduced by 30%, The cost is reduced by 30%, reaching the international advanced level.
Strategic Plasma of Chinese Color TV
"China Enterprise News" reporter found that in the past two or three years, the plasma TV market sales scale has stabilized. And because of the emergence of cross-border innovations such as 3D and intelligence, new demand has been stimulated, which has allowed the plasma TV industry adherents, including Changhong, to gain new opportunities.
As one of the few companies in the world that currently owns the plasma panel production line in China, Changhong has always held high the banner of "developing plasma" in the global market. In 2011, Sichuan Changhong's overall color TV sales reached 6.7 million units, of which plasma TV sales increased by 64.58% year-on-year. This year, Changhong set its plasma TV sales target at 2 million units, a growth of 500,000 units from last year.
In Feng Hongjiang's view, "the national energy-saving subsidies cover two technical specifications of energy-saving products, such as LCD and plasma, and very clearly convey the voice of the development of plasma TV to the society and the color TV industry." As the only domestic company that won the bid for high-efficiency plasma TV subsidies, Changhong will undoubtedly enjoy the "policy cake" exclusively in this round of industrial policy.
Give consumers more choices than LCD TVs, let domestic companies master a mainstream technology different from LCD TVs, let LCD TVs give way, and let plasma carry the banner of independent innovation strategy breakthrough. It is not difficult to find that behind the plasma TV is not only corporate responsibility, consumer demand, but also the national mission.
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