After Sunlight's transformation of LED lighting, the product has expanded from a single energy-saving lamp to a full range of LED lighting products, broadening the ability to participate in engineering projects. In the 2012 semiconductor lighting financial subsidy project, the company won 30,000 street lamps (a total of 880,000), the unit price is 1180 yuan (9000 m) and 1720 yuan (14,000 m), exceeding the average bid price of 1%-2%, reflecting Large engineering products have been recognized.
The company has strong advantages in the engineering field, because the core of competition lies in "quality recognition" and "taking orders". The main performances are as follows: 1) Brand advantage is mainly in the retail field, but the engineering customers are professional and erroneously costly, and they value the product quality information contained in the brand. 2) Channel advantage In the retail field, the number of outlets is mainly; the channel coverage in the engineering field is still important, but dealer incentives, project tracking capabilities and product quality are more critical. 3) The company's engineering field has stronger advantages: the product quality advantage has been extended from energy-saving lamps to LED; the headquarters has strong ability to take orders in government procurement; the dealers clarify incentives and expand coverage, and the ability to receive orders is improved.
In 2013, the company's engineering business is expected to benefit from the tender restart of government-led lighting projects and the first penetration in the commercial sector. Recently, the bidding for the LED lighting project led by the Guangdong Provincial Government has been restarted, which may reflect that the amount of tenders for government procurement of LED lighting will be enlarged in the future.
In addition, the current price difference between LED bulbs and energy-saving lamps is about 2:1, and it is expected to fall below 1.3:1 in 2015. Therefore, the commercial field will be the first to achieve penetration, and the small and medium-sized renovation projects of dealer channels will break out.
The company has strong advantages in the engineering field, because the core of competition lies in "quality recognition" and "taking orders". The main performances are as follows: 1) Brand advantage is mainly in the retail field, but the engineering customers are professional and erroneously costly, and they value the product quality information contained in the brand. 2) Channel advantage In the retail field, the number of outlets is mainly; the channel coverage in the engineering field is still important, but dealer incentives, project tracking capabilities and product quality are more critical. 3) The company's engineering field has stronger advantages: the product quality advantage has been extended from energy-saving lamps to LED; the headquarters has strong ability to take orders in government procurement; the dealers clarify incentives and expand coverage, and the ability to receive orders is improved.
In 2013, the company's engineering business is expected to benefit from the tender restart of government-led lighting projects and the first penetration in the commercial sector. Recently, the bidding for the LED lighting project led by the Guangdong Provincial Government has been restarted, which may reflect that the amount of tenders for government procurement of LED lighting will be enlarged in the future.
In addition, the current price difference between LED bulbs and energy-saving lamps is about 2:1, and it is expected to fall below 1.3:1 in 2015. Therefore, the commercial field will be the first to achieve penetration, and the small and medium-sized renovation projects of dealer channels will break out.
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