The MP3 market is saturated? Nothing to play with? These statements are not right. For Walkman MP3 devices, the personal MP3/PMP device market is gradually shrinking as mobile phones integrate audio and video media playback functions. According to CCID's research report, the market's compound annual growth rate for 2010-2013 is -4.9%. . However, a new force in the MP3 device market is growing quietly and rapidly, and will erupt in 2011. This is the home HOST MP3 and Mini audio equipment and its various versions. According to industry estimates, the actual monthly amount at the beginning of this year. Shipments have reached 20 KK, and more and more manufacturers are pouring in. The industry is generally optimistic about the market prospects of such Host MP3 products.
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The Host MP3 player separates the NAND Flash memory from the MP3 player, and changes from "walkman" to "place anywhere". Users only need to insert media sources such as USB flash drives and SD/MMC cards that store MP3 music files. The player's interface can be used for music playback. In the past few years, Mountain View has discovered the first pot of gold in the automotive MP3 player market through such early products. More importantly, in this very cost-sensitive market, NAND FLASH, which eliminates price fluctuations, can significantly reduce the cost risk of manufacturers and make products more affordable, thus attracting more consumers.
"We see that the demand for home MP3 & Mini audio in overseas markets is very large, and the domestic market will soon get up soon," said Cui Weizhi, head of R&D and technical marketing at Qualcomm Semiconductor. He said that Actions, Jianrong, Mountain View and Lingtong are the main suppliers of MP3&Mini audio equipment, which account for more than 90% of the application market. Qualcomm is working with industry leaders to add a market killer feature to MP3 & Mini audio equipment - multi-national Chinese and foreign lyrics, song titles, singers and other text information simultaneously displayed.
High-quality 175-nation text shows MP3's new "killer" app
MP3 players have always been a fully competitive industry, and vendors tend to do everything they can to reduce costs, but at the same time reduce the quality of their products, including font content. In the past, many manufacturers used pirated word stocks in various types of missing words, missing words, and fonts that were not standard. In order to save costs, some will use low-quality FLASH to store fonts, which leads to the loss of font data after a period of use, which brings great inconvenience to users, leading to complaints and repair problems. 
Figure 1: Qualcomm's 175-country genuine Chinese and foreign text display scheme makes Host MP3&Mini audio equipment even more powerful, and it has been attacking the market in the domestic and foreign markets.
Nowadays, by adopting these leading main control chips to bundle the Qualcomm MP3 special font chip, the problem of non-standard fonts can be solved, and the stability is greatly improved by using the mask ROM as the data carrier, and the stability is eliminated. The various costs and troubles caused by burning. More importantly, Qualcomm's genuine font chip supports simplified and traditional Chinese characters as well as 175 foreign languages ​​in Latin, Greek, Cyrillic, Arabic, Hebrew, Thai, Japanese and Korean. The requirements for text display in the mainland, Hong Kong, Macao and Taiwan regions and markets around the world. MP3&MINI audio equipment manufacturers no longer have to change the fonts for different sales areas.
Here is a brief introduction to Qualcomm Semiconductor (), a local IC company headquartered in Shanghai. Founded in September 2002, it specializes in the development and production of software and hardware for Chinese character information. It has been in the Chinese information field for more than 20 years. Technological accumulation. At the end of 2004, it began to invest in the development of Chinese character information software carrier chips, becoming the only word library chip manufacturer in the world, and also the designated manufacturer of the China Standardization Committee for the production of standard dot matrix font chips. Its products include standard dot matrix font chip series, 175 foreign font library chips, intelligent curve font chip, read-only memory chip and Chinese character input method software, etc., to provide customers with complete Chinese character solutions to meet the display of various electronic products for Chinese characters. And print market demand, such as LCM LCD module, mobile phone, MP3, printer, smart phone terminal, Chinese character display remote control and so on.
Single-chip multi-national font IC price is lower than blank FLASH, eliminating additional investment such as burning and copyright
As mentioned above, the demand for song names, lyrics, and singer names for MP3 & MINI audio is increasing, and the overseas market of local manufacturers is expanding. Qualcomm Semiconductor recently launched MP3 & MINI audio special chip chip GT20L16P1Y in March 2011. In addition to supporting GB2312 simplified Chinese character set and Unicode common simplified Chinese characters, GT20L16P1Y also supports Unicode 173 foreign text library, single chip to meet the needs of various text display in the world, solve singer, lyrics, song names and other uncommon words, typo problems, help manufacturers In one fell swoop to capture the domestic and foreign markets.
"In terms of function, compared with the previous font IC, GT20L16P1Y has a greater upgrade, the single chip supports a total of 175 languages, UNICODE and GB code, fully supports song name display and lyrics synchronization. In addition to European and American languages, foreign languages ​​also contain Arabic, Vietnamese languages ​​are more cumbersome. In addition, manufacturers using Qualcomm MP3 font chips are licensed under the genuine fonts to meet the brand's customers' demand for copyright." Cui Weizhi emphasized.
Figure 2: The Qualcomm plug-in MP3 & Mini audio lyrics solution costs less than the traditional FLASH solution and has no quality and copyright issues.
GT20L16P1Y product is a super cost-effective IC. Under the premise of providing professional genuine fonts and powerful functions, the price of the chip is not higher than the blank FLASH market price. The manufacturer no longer has to worry about the FLASH price decreasing with the market fluctuations. Cost and difficulty, eliminating the need to burn the usual fonts, sublimation of the font technology in the MP3 industry. As shown in Figure 2, the plug-in MP3 & MINI audio lyrics synchronization scheme based on Qualcomm GT20L16P1Y font chip can save 4Mb of NOR FLASH word storage space, not only that, but also saves the trouble of burning fonts and copyright disputes. Lower cost and higher quality. Free sample applications can be found at
It is reported that Qualcomm Semiconductor has also developed a KU20L16P1Y chip-based font library module, including 1.1-inch GT-LCM01P (small five-star MP3 specification) and 1.4-inch GT-LCM03P (mini audio specification), further reducing the production of MP3 terminals. Business development costs.
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