[Source: "High-tech LED" magazine January issue (total issue 61) Text | Dr. Zhang Yanwei] At the end of the year, the frequent "price reduction" tide has made the domestic LED street lamp enterprises in a long time succumbed to a hesitant position. . The “Twelfth Five-Year Plan†clearly proposes to accelerate the development of semiconductor lighting technology and industrial innovation.
In line with this, after the introduction of the "Twelfth Five-Year Plan", China's LED industry has indeed maintained explosive growth. At the same time, however, low quality and "bad war" have become a "shadow" that the industry is lingering.
It is true that price cuts will help promote the promotion of products, but this must be established within a reasonable range of market rules. Blind price cuts can only become a "tumor" that hinders the orderly development of the industry.
As far as the entire LED lighting industry is concerned, “price reduction†is a trend, but compared to indoor lighting, LED street lights are engineering projects. Due to the long lighting time and long-term outdoor exposure, the maintenance cost is high, which has extremely high requirements on the service life of the product and the performance of the product. The low price is rather worrying about the product quality.
Back to the original question, LED street lamp manufacturers hope to open the market by lowering prices and thus enhance their brand awareness. But to exchange the market for low prices should be the means of market competition, not the ultimate goal. Brands with long-lasting vitality will never be formed through low-price competition.
In the long run, the market is important, but low-priced inferior products often affect the credibility and long-term development of products. Brand warfare is the direction of LED lighting development. Only products with brand and quality assurance can bring out the advantages of high luminous efficiency and long life of LED, and truly apply high-quality lighting products to the market.
Simply reducing the price of LED street lamps to attract engineering projects, it is easy to fall into the price vortex, it is better to return to the product, to develop their own products to adapt to the market, good products do not have no market.
LED street lighting enterprises not only need to improve production technology, improve production efficiency to reduce costs and gain profits, but also increase technical content, enhance product value, and shift product competition from price battlefield. Only price wars can be turned into brand wars. In order to occupy a favorable position in the fierce competition, the products will occupy a place in the domestic and international markets.
Zhongwei has always been a technology leader in urban LED streetlights. Although the competition for low-end products is inevitable in the future, China Micro-Optical Electronics will continue to adopt high-standard production methods to ensure the quality of its products. ( The author of this article is Dr. Zhang Yanwei, president of China Microlight Electronics)
In line with this, after the introduction of the "Twelfth Five-Year Plan", China's LED industry has indeed maintained explosive growth. At the same time, however, low quality and "bad war" have become a "shadow" that the industry is lingering.
It is true that price cuts will help promote the promotion of products, but this must be established within a reasonable range of market rules. Blind price cuts can only become a "tumor" that hinders the orderly development of the industry.
As far as the entire LED lighting industry is concerned, “price reduction†is a trend, but compared to indoor lighting, LED street lights are engineering projects. Due to the long lighting time and long-term outdoor exposure, the maintenance cost is high, which has extremely high requirements on the service life of the product and the performance of the product. The low price is rather worrying about the product quality.
Back to the original question, LED street lamp manufacturers hope to open the market by lowering prices and thus enhance their brand awareness. But to exchange the market for low prices should be the means of market competition, not the ultimate goal. Brands with long-lasting vitality will never be formed through low-price competition.
In the long run, the market is important, but low-priced inferior products often affect the credibility and long-term development of products. Brand warfare is the direction of LED lighting development. Only products with brand and quality assurance can bring out the advantages of high luminous efficiency and long life of LED, and truly apply high-quality lighting products to the market.
Simply reducing the price of LED street lamps to attract engineering projects, it is easy to fall into the price vortex, it is better to return to the product, to develop their own products to adapt to the market, good products do not have no market.
LED street lighting enterprises not only need to improve production technology, improve production efficiency to reduce costs and gain profits, but also increase technical content, enhance product value, and shift product competition from price battlefield. Only price wars can be turned into brand wars. In order to occupy a favorable position in the fierce competition, the products will occupy a place in the domestic and international markets.
Zhongwei has always been a technology leader in urban LED streetlights. Although the competition for low-end products is inevitable in the future, China Micro-Optical Electronics will continue to adopt high-standard production methods to ensure the quality of its products. ( The author of this article is Dr. Zhang Yanwei, president of China Microlight Electronics)
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