LED lighting companies how to win the world

LED is a brand new revolution that swept through the lighting industry. Enterprises continue to expand on the road to open up their channels. The new industry structure has begun to take shape, placed in front of the LED business is an opportunity and a challenge, at this moment, the company is the time to stop the hurry of the pace, settling down to think deeply about the future of the road how to go, why use the channel to win the world?

LED butterfly diversification expansion of the "wings wings"

Decryption 1: Why flapping wings causes tornadoes to use channels to win the world

Diversification of channels is the focus of enterprises. At the end of 2013, the impact of e-commerce also brought opportunities and alertness to the entire lighting industry. How to grasp the challenge? How to avoid risks? How to combine online and offline? With the joining of lighting giants, the “intrusion” of various developing companies is evolving into a melee of the entire domestic lighting electricity supplier industry. E-commerce ranked, who can laugh to the end?

Diversification of LED channels seems to be "forced" by the market. Different channels have their own advantages in terms of products, services, and modes. They should be complementary and symbiotic. In the future, with all-round development of various channels, the distribution channels need more market space, and e-commerce needs solid on-site platform support. Therefore, the perfect match between online and offline should be the long-term goal of LED lighting companies. In the terminal, the future companies need to pay more attention to diversified construction of LED channels.

Xiao Bian believes that the radical lighting industry, like the butterfly in the Amazonian river basin in South America, occasionally flaps a few wings, causing a tornado. This "linkage" phenomenon also exists in the LED lighting market.

Talking about the capital, competition and business model of LED industry from the restart of IPO

Decryption 2: No longer is pure capital integration its integration and strong combination as the mainstream

IPO, the initial public offering, refers to the issuance of public offerings to the public by the stock company for the first time. This is a key step before the joint stock market listing. Restarting the IPO is bound to have a number of lighting companies listed, however, as time goes by, more and more homogenized competitive LED companies will eventually be as smooth as the predecessors listed it?

As far as industry output value is concerned, the lighting and LED industry can not accommodate such a large number of listed companies as the real estate industry. At the same time, the LED industry is obviously losing the halo of new energy. The capital market needs continuous growth and the uniqueness of the company. LED With more and more competitors in the same field, companies lacking core products and technologies, and no unique business models and markets, resulting in unsustainable sustained investment, it will become difficult to refinance later.

Simple corporate IPOs will gradually become saturated. How to solve such problems? As mentioned in the article, mergers and acquisitions and restructuring will become the main form of capital acquisition for the LED industry. Those companies that hold capital, have continuous profitability, or have an advantage in a certain segment will eventually be better, and many companies will no longer be listed. As a means of financing, the vertical integration of the entire industry chain or the merger and acquisition federation between the industry has become the mainstream.

LED industry transition must answer how to solve?ç‹ , quasi, fast is important

Decryption III: Encountered in the transition "birth and death" Phoenix is ​​reborn after Nirvana

After nearly seven years of experience, LED was pulled down by the time to the end of 2013. This year, LED ushered in an unexpected explosion, but at the same time it was also plagued by many doubts, “overcapacity” and “overcapacity”. "Drug Dependents" and other incurable diseases were diagnosed by "watchers" who have been deeply involved in industrial development. At a time when the LED industry of the "strong year" has not yet achieved fame, how can it be prevented by these illnesses?

Out of these illnesses, regaining healthy body, the LED industry was forced into the corner of transition. Without transformation, it could only be blocked by the iron wall. As the so-called "narrow road meets the brave winner," LED companies must learn from their experience and challenge the transformation.

In order to determine the general direction of transformation, companies need to think about specific strategies such as transformation strategies and implementation actions. On the one hand, enterprises must think about the positioning of enterprise products, whether it is a small breakthrough that takes the big and the whole line or seizes the industry, and takes the route of specialization and subdivision. Second, companies need to think about their own industrial social positioning, whether to rank among the “big brothers” of the industry, or whether they should be “earth snakes”. What is more, companies need to think about the timing of the transformation. As the saying goes, “It's better to catch up late to catch up.” Whoever seizes the opportunity will have the right to speak and take the initiative.

The road to transformation is not easy to go. It has to reverse its old development model, change its own mode of thinking, and will encounter many obstacles such as capital and technology. However, enterprises must have the determination and courage to “open the road and bridge the river”. , and the current "incurable diseases" showdown.

"National Policy" Boosts LED Lighting to Break New Ground and Create New Fighter Aircraft

Decryption IV: Although the policy is good, the thrust of self-reliance is the key

At present, China is experiencing an unprecedented rapid urbanization. According to the 2013 Urban Blue Book of the Chinese Academy of Social Sciences, the urbanization rate in China will reach 60% by 2020, and hundreds of millions of farmers will become emerging consumer groups with a huge market. With the gradual maturity of LED lighting technology and the gradual stabilization of prices and closeness to people, it is only a matter of time before LED becomes the main body of lighting or even completely replaces traditional lighting.

On the one hand, the government is strongly advocating, and there is no doubt that the future is bright. On the other hand, lack of core technologies, uneven quality, and vicious competition in the industry have also caused many companies to close down. Facing the dual development opportunities of urbanization, LED industry chain must enter a new development.

The energy saving and environmental protection of LED products is well-known, but the high price still leaves many ordinary citizens with a deterrent to LED lamps. An ordinary incandescent lamp only costs 3 or 5 yuan, and an LED lamp is at least 10 times more. The huge price gap is not the same as the material, but more important is the immaturity of the manufacturer's core technology. For example, the chip is an important part of the LED, but at present most of the LED chip companies in the Chinese mainland are in the construction phase. They have started late and are not large enough. At this stage, a large part of the chips have to rely on foreign imports. The increase in the manufacturer's manufacturing costs.

In addition, the lack of industry standards, uneven quality and homogenization of products, uneven development of enterprises, and vicious competition all contribute to the chaos and weak penetration of the LED market. Therefore, it is particularly important to establish the normative system and upgrade and transform enterprises and improve their core competitiveness.

Although the national policy is good but it is also a double-edged sword, chances are fleeting. Companies need to be self-reliant in order to win a place.