On April 2, Jingdong Mall announced the complete cessation of the sales of incandescent lamps, and paralleled the lighting promotion LED energy-saving plan.
At the press conference, the main reason for this cooperation, Jingdong Chief Marketing Officer Lan Wei said that Jingdong has always hoped to be bigger and stronger, this plan will complement the whole category strategy to meet diversified online shopping needs, while promoting LED lighting products. To achieve familyization, the concept of energy conservation and environmental protection is deeply rooted in the hearts of consumers.
Sun Jianning, CEO of Shangyu Lighting, said that the main constraint factors for the popularization of domestic LED products are high cost and lack of consumer awareness. Jingdong's supply chain service system can optimize product supply and save intermediate cost, while online shopping can achieve low cost. The full-angle product display is more conducive to the popularization of energy-saving products.
It is understood that the LED lighting products launched by Jingdong have high luminous efficiency, no mercury, no radiation, no stroboscopic, and can save 80% energy and extend life by more than ten times compared with ordinary incandescent lamps.
At the same time, in line with the promotion of energy-saving plans, Jingdong has launched 99 yuan and 6.5W LED lighting, which is nearly half of the market price concession.
At the press conference, the main reason for this cooperation, Jingdong Chief Marketing Officer Lan Wei said that Jingdong has always hoped to be bigger and stronger, this plan will complement the whole category strategy to meet diversified online shopping needs, while promoting LED lighting products. To achieve familyization, the concept of energy conservation and environmental protection is deeply rooted in the hearts of consumers.
Sun Jianning, CEO of Shangyu Lighting, said that the main constraint factors for the popularization of domestic LED products are high cost and lack of consumer awareness. Jingdong's supply chain service system can optimize product supply and save intermediate cost, while online shopping can achieve low cost. The full-angle product display is more conducive to the popularization of energy-saving products.
It is understood that the LED lighting products launched by Jingdong have high luminous efficiency, no mercury, no radiation, no stroboscopic, and can save 80% energy and extend life by more than ten times compared with ordinary incandescent lamps.
At the same time, in line with the promotion of energy-saving plans, Jingdong has launched 99 yuan and 6.5W LED lighting, which is nearly half of the market price concession.
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