Inquiry about six kinds of buyers of foreign trade platform

In the process of online trade, the international buyers encountered are various. For foreign trade platforms, all international buyers should be categorized, selected, and screened in order to increase efficiency and increase trading volume.

Buyers who send inquiries through the foreign trade platform usually fall into the following six categories:

First: find the seller type. This type of enquirer is looking for the products (or similar products) that you provide. They are implementing a procurement plan and are rushing to complete the procurement task. The most important features of such inquiries are: clear objectives (eg, name, quantity, delivery terms, etc.), comprehensive information (eg, company name, address, telephone number, fax, contact person, etc.) The problem is exhaustive, and your timely reply is nothing less than snow. For such inquiry, we must pay great attention to it. The timely, accurate, comprehensive, professional reply and competitive offer are the key to the conclusion of the transaction.

Second: Ready to enter the market. This type of enquirer may have business experience in his country, but he is still not familiar with your product; perhaps he has already received his customer enquiry; he may also already know that by importing your company's products can Get better profits... All in all, they are ready to do business with you, but there are still many specific issues that need to be solved. They are newbies, and in the inquiry of such international buyers, the information will generally be more comprehensive (for example: There is a company name, address, telephone, fax, contact, etc.). We can make further judgments from the degree of specialization that the other party asks. This kind of customer is your potential customer, needs patience, professional answer and follow-up, and constantly cultivates his trust in you and strengthens your confidence in doing business with you.

Third: Nothing happens. Many online trading markets or other trading platforms now provide a combination of query functions for user inquiry. When the user uses this function, the website can send an inquiry email in the standard format to the supplier by simply clicking on the product he is interested in. Although this is a good idea, it also provides convenience for some people who have nothing to do with trouble. After they have chosen without difficulty, you will receive a very decent inquiry from him. At this time, you are paying close attention to the fact that the actual opponent has no interest. For such inquiries, write a generic format email stating that you would like to establish a business relationship with him and ask them to provide more information about the company and the product. Sending such emails to each other will filter such buyers because most of them will not reply.

Fourth: information collection type. They may be technicians and are now developing or mimicking the same or similar products as yours, so they need to understand the market, understand the product, and get more peer information. Very professional is the characteristic of this type of person inquiry. Maybe communicate with them once or twice, they will send money to buy samples. However, they may never be your customers. Instead, they may become your competitors in their country. Responding to this kind of person's mail must grasp the professional scale, beyond the sale topic, must manage to refuse politely.

Fifth: ask for sample type. The goal of these people is to ask for free samples. Most of them are customers in less developed countries or regions. After the exchange, you will find that they are not concerned about price, quality, etc. They are only concerned about sending them samples. Adhere to them to pay the sample fee and postage will keep them away.

Sixth: Stealing intelligence. Using the characteristics of the Internet, posing as a foreign customer to spy on your prices, transaction terms and other information, in order to develop a more competitive strategy, this is the easiest reply to the mail. He disguised the achievements to give you the order, and you have to tell him about your relevant information. This type of person, in addition to those who have experience in the Internet, uses technical means to identify, mostly through a few rounds of exchanges, subjectively identified.

Many foreign trade clerk will also be divided into international buyers according to their own habits: cooperative customers, important customers (A / B / C customers), potential customers, competitors, trade fraud, etc., and then treated differently, in the future follow-up. Therefore, there are very necessary links for the effective classification and screening of the enquiries brought by the foreign trade platform, which will have a multiplier effect on successful foreign trade orders.