One of the obvious feelings since entering this year is that the pace of globalization of domestic companies is accelerating. This spring's Frankfurt International Lighting Fair is the best proof that "China's strong lighting power" is becoming a new voice in the global market.
Different from the past, under the new opportunities, the domestic and international environment faced by domestic enterprises is more complicated. Whether it is market development or capital operation, too many risks need to be avoided and dealt with.
Today, we will be spoiled in advance. Nie Pengxiang, Chairman of the Incentive Testing Committee (Paul is in the United States, familiar with the North American market), what kind of dry goods will be brought back from the United States? For those who are exporting, or are preparing to export In terms of it, you will definitely benefit a lot. Are you still ready to miss it?
Q: The pace of Chinese companies going global is firm but difficult. How do you view overseas markets?
Nie Pengxiang: At the time when the Chinese LED industry turned from traditional lighting to LED lighting, the current stage is a key turning point for Chinese LED companies to enter overseas markets. Previously, there were tens of thousands of manufacturing companies in China's LED industry, and most of them were concentrated in the domestic market. There are not many companies that actually do overseas markets, and they can do very well.
In the past two years, with the increasingly fierce competition in the domestic market, some enterprises that have completed initial accumulation in China, or those that have accumulated in the LED industry, have begun to turn to overseas markets. The volume of the entire overseas market is much larger than that of China. From the perspective of population and GDP, overseas markets have great potential for development. At present, the global market is also very dependent on China's production and manufacturing capabilities, so the Chinese LED industry will also usher in new opportunities.
Q: Some insiders said that going out to find death, not going out and waiting to die, how does Nie always understand this statement?
Nie Pengxiang: Actually, it is a bit too much to go out and look for death. It also shows the difficulty of Chinese LED companies entering overseas markets. The death at home is because the Chinese market is similar to other Asian countries such as Japan and South Korea. As the domestic volume gradually becomes saturated, it is an inevitable choice for companies to go overseas.
Q: Nowadays, domestic companies have entered the overseas hot show (the United States, Frankfurt and other lighting exhibitions). Does this mean that China's lighting power is rising strongly?
Nie Pengxiang: On the one hand, Chinese lighting companies have accumulated rich experience in application and brought certain advantages to the overseas market. On the other hand, although various prices have increased and costs have increased in recent years, they are relatively Korean, Japan and the United States. As for these developed countries in Europe, China's manufacturing costs are still relatively low.
Although this does not mean that China's lighting power is more suitable for foreign countries in product development and product application, it does accumulate quite a lot of experience and ability. In addition, the number of domestic listed companies has gradually increased. Everyone has targeted overseas capital markets and made capital investments overseas through mergers and acquisitions. This shows that Chinese companies' ability to enter overseas markets has also increased significantly. From some special perspectives, domestic large enterprises began to build brands and build channels to increase their competitiveness in overseas markets. But how to use resources correctly is also something that many companies need to learn and improve.
At present, most Chinese companies mainly do OEM, ODM, and processing for overseas corporate brands. For example, other companies such as Mulinsen have begun to build channels overseas, which means that enterprises are constantly improving their local competitiveness.
Q: What impact will the new DLC4.0 specification have on export lighting products?
Nie Pengxiang: The new specification of DLC4.0 has greatly improved the performance parameters compared with the original old version. In the two years after the release of DLC, the parameter requirements have not been greatly improved. In fact, it is necessary to improve the performance parameters. Otherwise, the products made are not qualified and cannot meet the needs of the power company. The DLC4.0 parameter requirements will pose certain difficulties for the original manufacturer. If the audit does not meet the requirements, it may be removed from the certification list; but for new manufacturers, they want to enter the market. If you have not applied for a product, you can apply again.
However, these parameters are not unattainable. Unreachable, for most companies, the products can meet the requirements, but may be re-costed for certification. From the technology itself alone, there are no special requirements. The exporting company wants to understand the requirements of these new parameters, and the inductive testing technology team will give good support.
DLC will grade the product because DLC is now the actual entry standard for the US lighting market, which is equivalent to the national standard, so the product must meet the basic requirements. At present, DLC is divided into two files, one is Standard (common category), and the other is Premium (advanced category). These two files have certain requirements for technical parameters. At present, the company's export products can basically reach.
Q: What does the ProductFacts® export big data platform specifically mean? What help does the company export?
Nie Pengxiang: ProductFacts® is a big data platform proposed by us (survey testing) for the US market product specification. In the field of lighting, with the widespread use of end users, engineers, contractors and architectural lighting designers, it has become an important platform for everyone to search for products. Now, the ProductFacts® big data platform is still in the initial stage of promotion. In the future, we hope that this platform can guide the export of lighting products to the North American market and help enterprises to access the user channels more quickly.
Q: Is the North American market very fast this year?
Nie Pengxiang: The original LED lighting penetration rate in the North American market is very low. The overall market capacity is huge, the requirements are strict, and the export products can really meet the requirements. In fact, the North American market is more orderly than the domestic market. As the penetration rate of LED lighting is gradually increasing, the proportion of traditional lighting is getting lower and lower, and new products are basically LEDized, which is a new opportunity for Chinese manufacturers.
Q: At this time, what level will Nie return to China to analyze the North American market?
Nie Pengxiang: At the summit forum, we will analyze the following four directions: 1. Market requirements; 2. Access specifications; 3. What preparations should the company enter for overseas markets; 4. Opportunities for Chinese companies.
Q: At the June 9th Summit Forum, will the incentives share the shortcuts to the North American channel for North American habits?
Nie Pengxiang: This summit forum will have technical experts, industry experts, purchaser requirements, technical specifications, new products representing future product directions, etc., so that everyone can minimize the detours when entering the market and directly obtain purchases. Business identity makes it easier and more convenient to enter the market.
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