360 portable Wifi ambitions: To seize the broadband entrance with 19.9 yuan, just plug in the 360 ​​portable WiFi on a computer that is “connected with a network cableâ€, so that your mobile phone and tablet can also use the Wifi wireless connection to access the Internet. The 360 ​​wireless router is functionally combined with the 360 ​​mobile assistant. When the user uses the 360 ​​portable Wifi to create a wireless connection between the mobile phone and the computer, it will realize the functions of a wireless mobile phone USB drive, air transfer, and software operation.
According to iResearch data, nearly 70% of computers are still in dial-up Internet status, which means that at least 70% of computers do not have a wireless environment nearby. Especially in third- and fourth-tier cities, the demand for wireless networks is still relatively strong.
The editor of the electronic enthusiast network believes that 360 is to create a concept of router plus security monitoring. Once 360 ​​portable Wifi grasps the wireless entrance, will other unauthorized monitoring and mandatory promotion follow? And there is also a concern in the industry that more and more intelligent routers are more likely to become a hacker's broiler, and the privacy of users will be even less guaranteed.
![[Deep Secret] 360 "Portable Wifi": Wireless Strategy](http://i.bosscdn.com/blog/14/49/52/3-130624153649611.jpg)
The mobile end is fierce
June 24 news, after 360 portable WiFi goes online, 360 and Lei Ke research and development router exposure, 360 launched a mobile terminal product-360 news client. Tencent Technology was informed that 360 recently launched the Android version of the news client, which is divided into headlines, entertainment, sports, military, Internet and other columns.
In the introduction of 360 News, 360 News is defined as a free aggregate news reading software, with functions such as subscription and offline download. At the same time, in the editor's selected news and hot news, users can share their interests to friends through Weibo and other platforms. However, the 360 ​​mobile client is currently only released through the 360 ​​Security Assistant.
At present, various portal websites have increased their investment in the mobile Internet field. Tencent, Sohu, Netease, etc. have launched their own mobile mobile news clients to facilitate users to read news on smartphones and tablets. The competition has gradually developed into fierce competition in the field of news clients.
In the field of mobile Internet, mobile reading is a strong demand, neither Baidu nor 360 is willing to give up this market. Prior to this, Baidu News has been deployed on the mobile terminal. As two companies with huge traffic, Baidu and 360 chose news aggregation, and 360 and Baidu are getting closer and closer in terms of business layout.
360 wireless strategy
It is understood that the "360 portable Wifi" was originally conceived from the 360 ​​mobile assistant: when the PC version of the mobile assistant obtains various resources such as mobile phone software, games, and mp3, it often needs a data cable. It can be said that one of the purposes of launching "360 Portable Wifi" is to promote 360 ​​mobile assistants.
As the number of users continues to rise, this year's 360 mobile assistant has become a popular product in the 360 ​​wireless field, and its momentum even exceeds 360 mobile guards. This also allows 360 to have two mobile phone products with a user scale of more than 100 million yuan. It is understood that in order to comply with business development, 360 has readjusted its wireless strategy since this year. The marketing of 360 mobile assistant was originally responsible for the 360 ​​mobile guard team. Now it has been split and done independently. 360 ’s wireless strategy is generally intended Yes, the 360 ​​mobile phone guard guards the security base camp and traffic entrance, and the 360 ​​mobile phone assistant makes income.
In the case of a large enough share of the PC and mobile phones, 360 will also focus on internationalization. At present, the 360 ​​Mobile Guardian International Edition has been launched, supporting English, Russian, Portuguese and so on. Li Tao, the former head of 360 Wireless, was transferred away to take charge of the international business. However, 360 is still in the exploration stage in internationalization and has not really done much.
Shen Haiyin, who is now known as "Little Zhou Hongyi", succeeds Li Tao to take charge of 360 mobile phone security business. Shen Haiyin is Jinshan's "traitor". He was once the vice president of Jinshan Software and the CEO and director of Japan's Jinshan Company. However, Shen and Zhou Hongyi have a deep relationship. The company they founded in the early days had cooperated with Zhou Hongyi to sell the real name of the network in Japan and was nicknamed "Japan 3721".
Introduce former Jinshan executives to develop new mobile phone guards
360 wireless business is divided into two parts. One of the business includes large manufacturers, operators, small and medium-sized manufacturers and flash machines, chips and solutions, online promotion channels, etc., previously under the responsibility of 360 vice president Li Tao, has been operating separately, or even brewing spin-off. The person in charge of the 360 ​​mobile assistant business is Chen Jie, who has also operated independently.
However, 360 Wireless recently experienced major changes. According to people familiar with the situation, while Li Tao was transferred away, Zhou Hongyi personally brought back Shen Haiyin from Japan to let him be responsible for the research and development of the new 360 mobile phone guard. Now Shen Haiyin's team has been closed for research and development for a long time.
According to estimates from mobile Internet industry figures, 360 mobile phone guard days have added more than 500,000, of which more than 70% are online, mainly due to mobile phone assistants and cross-promotional bands. The number of 360 mobile assistant users is also growing rapidly. Now it has become the largest Android software distribution channel in China, with a daily distribution of 45 million, which has become a major 360-income earner since the second half of last year.
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