From the perspective of lighting, the replacement of the global LED light source represented by bulbs will be officially launched. It is estimated that the global demand for LED bulbs will increase by 86% in 2014 compared with 2013. The first quarter revenue will be in the off-season.
The demand for backlights has grown slightly. Handheld and automotive applications have actually observed the LED market in 2014. The Taiwanese manufacturers have performed well in the backlight market and have stable quality. They have gradually regained orders that were seized by the land factories, and lighting will rely on quality. To suppress the cheap price of the mainland, from the operational point of view, the bleak situation from 2011 to 2012 is no longer seen. In 2014, the LED will be eliminated from the peak of small factories or consolidation. The trend of the LED industry is Evergrande. The merger will bring greater price competitiveness to LED manufacturers. Among them, Taiwanese factories can rely on quality to regain market share.
In 2014, the backlighting dual-engine, the bargain-hunting rebound target was profitable. In 2012, it was determined to fall to the bottom. In 2013, the packaging factory had all made a profit, and in 2014, the profit with lighting will continue to grow.
First, in 2013, profitable bottom climbed, LED saw a glimmer of light: 2013 LED overall revenue has got rid of the sharp recession in 2012, the main reason for the 2012 recession is that the product quotation is falling rapidly, lighting demand is not growing as expected, LED backlight gross profit is not at all Guarantee. In 2012, the LED industry in Taiwan was an important turning point: First, the mainland manufacturers expanded their factories quickly, regardless of the quality, and the oversupply brought price competition.
Second, the demand for electronic goods backlight terminals has grown slowly, especially with the most serious TV, and the gross profit and profit continued to fall.
The situation of rebound in 2013 is more noteworthy. The reason for the rebound is that, first, the operation recession has caused some small factories to close down, especially the land factory is the most serious, the oversupply situation is slightly rested. Second, the lighting price has been low, and the penetration rate has increased. . Judging from the current situation, the situation of the bottom of the industry in 2012 has been established. At present, it is at the bottom of the operating period. Although the profit cannot be expected, the value of industrial investment will gradually emerge.
In 2014, there were two conditions for observable resuscitation: (1) Backlighting was achieved by the use of mobile devices: firstly, from the TV backlight, the penetration rate of LED TV climbed to over 95% in 2013, mainly due to the strong promotion of mainland color TV brands, 2014. It can completely replace the CCFL (Cold Cathode Tube) model. In fact, the LED supply chain industry also said that the TV backlight application is gradually saturated, and the market share is basically determined.
(2) Differences in quality will eliminate too many land-based production capacity: In the future, LED companies will face a brutal survival of the fittest. Only a few companies will grow stronger, and more companies will face the fate of being eliminated. In addition, most of the small and medium-sized enterprises in the mainland LED industry are doing downstream LED lighting products, and small workshop factories are everywhere.
Due to the relatively low technical requirements for terminal enterprises, the low barriers to entry make the competition in this field extremely fierce. In the future, the market share will be more and more concentrated in enterprises with brands, channels and innovations. The industry will face reshuffle, and there may be a large number of SMEs withdrawing from the competition.
Actually observe the LED market in 2014. The Taiwan factory has performed well in the backlight market and has stable quality. It has gradually regained orders that were seized by the land factory. Lighting will also rely on quality to suppress the cheap price of the mainland. In 2014, it will be eliminated for LEDs. The peak of the factory or consolidation will bring greater price competitiveness to the LED manufacturers.
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