[Source: LED Engineering magazine's "LED lighting channel" 2013 the third period (total of 39) Engineering Researcher / Yu Bin]
In 2012, the output value of LED indoor lighting in China was 33.5 billion yuan, an increase of 80%. The High-Tech LED Industry Research Institute (GLII) expects that the scale of China's LED indoor lighting output will maintain a high-speed growth trend in 2013, which will reach 55.7 billion yuan, a year-on-year increase of 66%.
Commercial photos are still the main force of growth
Indoor lighting mainly includes LED fluorescent lamps, bulb lamps, spotlights, downlights, ceiling lamps, and the like. The main products used in commercial lighting are LED fluorescent lamps, LED spotlights and LED downlights. For LED bulbs, domestic commercial lighting is used less and there are more international.
In 2013, the rapid growth of LED indoor lighting output will still be mainly due to the rapid growth of the commercial lighting field. Therefore, LED fluorescent lamps, LED spotlights and LED downlights are the main products that drive the growth of total output value.
In 2013, LED fluorescent lamps are still the most demanding products in the market. They are mainly used in offices, supermarkets, parking lots, hotels and other fields. The estimated output value will reach 16.3 billion yuan, a year-on-year increase of 63%, accounting for 29% of the total output value of LED indoor lighting.
In 2013, the output value of LED bulbs is expected to be 9.7 billion yuan, a year-on-year increase of 33%, accounting for 17% of the total output value of LED indoor lighting. It is still dominated by commercial lighting. Even if the home lighting market will start, it will still not A wide range of applications. LED bulbs are mostly exported, and domestically used for home lighting.
In 2013, the output value of LED spotlights is expected to be 8.7 billion yuan, a year-on-year increase of 53%, accounting for 16% of the total output value of LED indoor lighting. LED spotlights are mainly used in commercial lighting. In 2013, domestic LEDs continued to grow at a high speed in commercial lighting.
In 2013, the output value of LED downlights is expected to be 6.7 billion, an increase of 60% year-on-year, accounting for 12% of the total output value of LED indoor lighting. LED downlights, like LED spotlights, are primarily used for commercial lighting. In addition, some home lighting will also use LED downlights.
GLII expects that the LED fluorescent lamp market share will become larger and larger in the future LED lighting products. Due to the superiority of LEDs, lamps of different shapes can be designed at will, and GLII predicts that the market share of LED bulbs will gradually decrease.
Main cause of high-speed growth
1. Policy promotion. In May 2012, the Science and Technology Department of Guangdong Province issued the “Implementation Plan for Promoting the Use of LED Lighting Products in Guangdong Provinceâ€. According to the objectives of the plan, the annual output value of the “Twelfth Five-Year Plan†will be more than 500 billion yuan, and the public lighting in Guangdong Province will be popularized within three years. In the field of LED lighting, public lighting includes roads, public places, government agencies, state-owned enterprises and other financial or state-owned capital investment in the construction of lighting engineering, LED indoor lighting is the main demand for products. The active promotion of LED lighting products by the Guangdong Provincial Government is bound to drive the promotion of LED lighting products by other local governments.
In July 2012, the Ministry of Science and Technology issued the “12th Five-Year Plan for Semiconductor Lighting Technology Developmentâ€. According to the plan, the LED industry will reach 500 billion yuan by 2015. According to data from the High-tech LED Industry Research Institute (GLII), in 2012, China's LED output value was 205.9 billion, which is still far from the 500 billion. LED indoor lighting is the largest application area of ​​LED in the future. The future growth of LED industry mainly depends on the driving of LED indoor lighting.
In addition, the “2012/2013 Financial Lighting Product Financial Subsidy Promotion Project†was launched in July 2012. The bidding contents include outdoor lighting products LED street lights, LED tunnel lights, indoor lighting products LED downlights, and reflective self-ballasted LED lights. . According to GLII statistics, there are 39 successful bidders, and plans to promote LED outdoor lighting products of 880,000 baht and LED indoor lighting products of 7.85 million baht. The joint implementation of promotion and subsidy policies will accelerate the popularization of LED indoor lighting.
2. The price has dropped. Excessive prices and immature technology have been the main factors hindering the popularity of LED indoor lighting. After several years of development, LED lighting technology has been greatly improved, and now it is no longer an obstacle to the promotion of LED indoor lighting. With the price issue, with the continuous advancement of technology and the increasingly fierce market competition, the price of LED products is constantly decreasing. According to data from the High-Tech LED Industry Research Institute (GLII), the average price of white LED LED beads sold in the Chinese market in 2012 decreased by 32% year-on-year, and the average price in the end of 2012 decreased by 25% compared with the average price at the beginning of the year. The decline in the price of lamp beads directly drove the decline in the price of lighting products. The GLII survey found that in the case of the same overall performance, the average price of LED fluorescent lamps and bulbs in 2012 decreased by over 30% year-on-year. LED spotlights and ceiling lamps averaged. Prices fell by nearly 30% year-on-year.
In 2013, due to the severe overcapacity of upstream capacity, the overall price of LEDs will continue to decline. GLII expects that in 2013, the average price of LED indoor lighting products will still decrease by about 20% on the basis of 2012.
Under the dual factors of product quality improvement and price decline, LED indoor lighting will explode in the commercial lighting field in 2013.
3. Terminal promotion. In 2013, it was the channel construction year for the LED industry. For dealers, you need to find a manufacturer that can provide better products. For LED lighting manufacturers, you need to find a dealer to spread your own channels. Traditional lighting dealers are more inclined to promote LED products when recommending products to customers because traditional lighting prices are already very transparent and have lower profits. LED as a new light source, users do not understand its price, so dealers to promote LED to users can get better profits.
Under the vigorous promotion and promotion of the terminal channels, the end users will be exposed to LED lighting. Even if you do not choose LED lighting, you will have a certain understanding of LED lighting, which will also play a role in promoting the promotion of LED, thus accelerating the popularity of LED lighting.
2013 will be a turning point in the LED indoor lighting industry. In the fiercely competitive market environment, the industry's first echelon enterprises will gradually widen the gap with the second echelon, and the polarization will gradually emerge, and the industry will be reshuffled or actually started.
In 2012, the output value of LED indoor lighting in China was 33.5 billion yuan, an increase of 80%. The High-Tech LED Industry Research Institute (GLII) expects that the scale of China's LED indoor lighting output will maintain a high-speed growth trend in 2013, which will reach 55.7 billion yuan, a year-on-year increase of 66%.
Commercial photos are still the main force of growth
Indoor lighting mainly includes LED fluorescent lamps, bulb lamps, spotlights, downlights, ceiling lamps, and the like. The main products used in commercial lighting are LED fluorescent lamps, LED spotlights and LED downlights. For LED bulbs, domestic commercial lighting is used less and there are more international.
In 2013, the rapid growth of LED indoor lighting output will still be mainly due to the rapid growth of the commercial lighting field. Therefore, LED fluorescent lamps, LED spotlights and LED downlights are the main products that drive the growth of total output value.
In 2013, LED fluorescent lamps are still the most demanding products in the market. They are mainly used in offices, supermarkets, parking lots, hotels and other fields. The estimated output value will reach 16.3 billion yuan, a year-on-year increase of 63%, accounting for 29% of the total output value of LED indoor lighting.
In 2013, the output value of LED bulbs is expected to be 9.7 billion yuan, a year-on-year increase of 33%, accounting for 17% of the total output value of LED indoor lighting. It is still dominated by commercial lighting. Even if the home lighting market will start, it will still not A wide range of applications. LED bulbs are mostly exported, and domestically used for home lighting.
In 2013, the output value of LED spotlights is expected to be 8.7 billion yuan, a year-on-year increase of 53%, accounting for 16% of the total output value of LED indoor lighting. LED spotlights are mainly used in commercial lighting. In 2013, domestic LEDs continued to grow at a high speed in commercial lighting.
In 2013, the output value of LED downlights is expected to be 6.7 billion, an increase of 60% year-on-year, accounting for 12% of the total output value of LED indoor lighting. LED downlights, like LED spotlights, are primarily used for commercial lighting. In addition, some home lighting will also use LED downlights.
GLII expects that the LED fluorescent lamp market share will become larger and larger in the future LED lighting products. Due to the superiority of LEDs, lamps of different shapes can be designed at will, and GLII predicts that the market share of LED bulbs will gradually decrease.
Main cause of high-speed growth
1. Policy promotion. In May 2012, the Science and Technology Department of Guangdong Province issued the “Implementation Plan for Promoting the Use of LED Lighting Products in Guangdong Provinceâ€. According to the objectives of the plan, the annual output value of the “Twelfth Five-Year Plan†will be more than 500 billion yuan, and the public lighting in Guangdong Province will be popularized within three years. In the field of LED lighting, public lighting includes roads, public places, government agencies, state-owned enterprises and other financial or state-owned capital investment in the construction of lighting engineering, LED indoor lighting is the main demand for products. The active promotion of LED lighting products by the Guangdong Provincial Government is bound to drive the promotion of LED lighting products by other local governments.
In July 2012, the Ministry of Science and Technology issued the “12th Five-Year Plan for Semiconductor Lighting Technology Developmentâ€. According to the plan, the LED industry will reach 500 billion yuan by 2015. According to data from the High-tech LED Industry Research Institute (GLII), in 2012, China's LED output value was 205.9 billion, which is still far from the 500 billion. LED indoor lighting is the largest application area of ​​LED in the future. The future growth of LED industry mainly depends on the driving of LED indoor lighting.
In addition, the “2012/2013 Financial Lighting Product Financial Subsidy Promotion Project†was launched in July 2012. The bidding contents include outdoor lighting products LED street lights, LED tunnel lights, indoor lighting products LED downlights, and reflective self-ballasted LED lights. . According to GLII statistics, there are 39 successful bidders, and plans to promote LED outdoor lighting products of 880,000 baht and LED indoor lighting products of 7.85 million baht. The joint implementation of promotion and subsidy policies will accelerate the popularization of LED indoor lighting.
2. The price has dropped. Excessive prices and immature technology have been the main factors hindering the popularity of LED indoor lighting. After several years of development, LED lighting technology has been greatly improved, and now it is no longer an obstacle to the promotion of LED indoor lighting. With the price issue, with the continuous advancement of technology and the increasingly fierce market competition, the price of LED products is constantly decreasing. According to data from the High-Tech LED Industry Research Institute (GLII), the average price of white LED LED beads sold in the Chinese market in 2012 decreased by 32% year-on-year, and the average price in the end of 2012 decreased by 25% compared with the average price at the beginning of the year. The decline in the price of lamp beads directly drove the decline in the price of lighting products. The GLII survey found that in the case of the same overall performance, the average price of LED fluorescent lamps and bulbs in 2012 decreased by over 30% year-on-year. LED spotlights and ceiling lamps averaged. Prices fell by nearly 30% year-on-year.
In 2013, due to the severe overcapacity of upstream capacity, the overall price of LEDs will continue to decline. GLII expects that in 2013, the average price of LED indoor lighting products will still decrease by about 20% on the basis of 2012.
Under the dual factors of product quality improvement and price decline, LED indoor lighting will explode in the commercial lighting field in 2013.
3. Terminal promotion. In 2013, it was the channel construction year for the LED industry. For dealers, you need to find a manufacturer that can provide better products. For LED lighting manufacturers, you need to find a dealer to spread your own channels. Traditional lighting dealers are more inclined to promote LED products when recommending products to customers because traditional lighting prices are already very transparent and have lower profits. LED as a new light source, users do not understand its price, so dealers to promote LED to users can get better profits.
Under the vigorous promotion and promotion of the terminal channels, the end users will be exposed to LED lighting. Even if you do not choose LED lighting, you will have a certain understanding of LED lighting, which will also play a role in promoting the promotion of LED, thus accelerating the popularity of LED lighting.
2013 will be a turning point in the LED indoor lighting industry. In the fiercely competitive market environment, the industry's first echelon enterprises will gradually widen the gap with the second echelon, and the polarization will gradually emerge, and the industry will be reshuffled or actually started.
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