Exploring the important factors for survival of LED companies

Driven by national policies, China's LED lighting products have developed rapidly. With the progress of society, LED lighting has broken through the bottleneck one by one, and has gone to the international fringe. As the LED lighting market is consistently favored, many companies have been involved. In the instant, LED lighting has naturally set off an upsurge in the industry. In this huge lighting market, some people rejoice that someone is sad, the stronger becomes stronger, and the weak become weaker and weaker. Cruelly, a war of “wealth and strength” is staged in a brutal manner. When defeated, it is defeated, and when it is defeated, whoever persists to the end Survive.

So, what are the surviving companies? What are their magic weapons? The reporter had the privilege of listening to the voice of the surviving company at a CEO conference.

Innovation cannot be achieved without innovation. Every entrepreneur has their own strategies, their tactics and their management methods. You have your survival method. I have my secret of survival. With the support of the state, some companies have "pockets" deep enough to invest in large-capital investment and invest heavily in funds to develop businesses and develop brands. Some companies choose to "get long lines to catch big fish" and come to a fight. Not vindictive tactics. New Century Optoelectronics is this kind of company that "Large line fishing big fish". Zhong Kuangren, chairman of New Century Optoelectronics, said that in the new century, photoelectricity can live today is the result of their joint efforts. In this process, Zhong Dong shares two “magic weapons” for everyone: First, the first treasure, they focus on their own resources, focus Ability, and constantly pursuing technological innovation, he also mentioned that in terms of technological innovation, more thoughts should be gathered. Different people have different choices and different perspectives, and these are all derived from decisions such as teams and leaders; On the other hand, they are more concerned with the development of the industry in the next two or three years and predict the trends that will occur in the next two or three years. This is their key work. To address this issue, Zhong Dong uses green light as an example: In the green light market, they will spend a year or two focusing on research and development in green light, and persist until they encounter the slump in the outdoor display market in China. If this is in line with the development of the market, and when they use green technology to meet the needs of the market, they will create green demand. Similarly, if there is demand for Blu-ray, they will also focus on the use of large-scale technology in two to three years. Current luminous efficiency is improved.

In this industry, some enterprises have returned to the original point after they have developed to a certain scale. It is really unflattering for these entrepreneurs who are “who have lost their lives and who have lost their lives”. It is easy to understand that there is a phenomenon in China. If you succeed in this field, it is very likely that you will continue to develop in this direction. In this situation, you will continue to expand and continue to adhere to the original practice, and in the end it will be new to the outside world. The rapid change in the reaction did not result in the greatest cause of success from failure to success. Jingyuan Optoelectronics Li Bingjie believes that if people only expand their production capacity without spending time to innovate according to traditional practices, they will face the same problems two years later. The output will be large but the products will not keep up with the market demand. This will face A major crisis, so the most important thing for companies to develop and survive is to make constant assumptions and to make innovations based on assumptions.

These are the words and insights of successful companies. Similarly, Liu Gang, the general manager of Tongfang Optoelectronics, also summed up three elements in combination with his own survival. The first point is funds. The funds he referred to are not funds just invested, but funds that need to be managed and flowed; the second is technology. Technological innovation is an essential factor for successful companies. The third point is development cooperation, cooperation with upstream and downstream, and cooperation with peer companies.

In summing up the above points of view, everyone mentioned the same issue, that is, technological innovation. In today's world, the ever-changing technology has exacerbated this process of increasing market competitiveness. Enterprises are paying more and more attention to the enhancement of the competitiveness brought about by technological innovation and the short-term and long-term market benefits created thereby. The core development strategy. Technological progress is likely to cause the entire industry to rewrite, how can companies survive? We have listened to the voice of some companies. I think that for this issue, companies have their own different ways of living. Big companies have big companies and small businesses have small businesses. If they can find a way to survive, they can live well. Isn't it?