Defiance Technology Transforms Traditional Member Management System with New Retail Intelligence Solution

In the past, for a long time, in order to improve the performance of store operations, a large number of retail stores in China have tried a lot of marketing methods, the most representative of which is membership. However, this once smashing model has not brought the ideal effect to many stores. In the view of the relevant person in charge of contempt technology, the reason for this phenomenon is that the role of membership has not really been highlighted. With the help of powerful artificial intelligence technology, contempt technology has perfectly solved this bottleneck problem and led many stores. Enter the new retail era.

According to the relevant person in charge of Vision Technology, the membership system is a model commonly used in the international retail industry, and it was once popular in China. The data shows that although nearly 40% of convenience stores have a membership system, the proportion of member consumption is not ideal. There are many reasons, such as the complexity of the member management system and the poor customer experience. In addition, the store cannot accurately push relevant information according to the member's consumption preferences, which means that the member system cannot play its own possession. The role of consumers, deep-seated needs can not be met. The new retail smart solution solves the problem that is common in the application of traditional membership systems through technical means.

Taking the application of the new retail smart solution of contempt technology in the good neighbor convenience store of Fresh Life as an example, smart terminals and sensing devices are deployed at the entrance and exit of the store. The system can detect the faces of consumers entering the store in real time and pass Face recognition for membership identification helps shop staff better understand consumer preferences and history, and provides a data foundation for consumer personalized product recommendations. For consumers, the whole process of non-perceived experience will really feel at home. The program has performed extremely well in practical applications and has become a weapon for operating a good neighbor convenience store.

Defiance Technology Transforms Traditional Member Management System with New Retail Intelligence Solution

It is understood that this scheme of Defiance Technology adopts the "retail cloud + smart end" design idea, digitally integrates and analyzes the behavior information and interactive information generated in the consumption process through multi-dimensional perception of the customer's consumption habits, in the smart store. The analysis system visualizes the operation of the store, effectively helping the store to perform performance management and optimize the business process. “This program actually provides visual data support for the development of the store operation strategy, avoiding the deviation caused by empiricism in the store operation process, and helps the convenience store to store inventory and consumer preferences. Precise mastery!" said the person in charge of Vision Technology.

At present, technology is becoming a key factor in empowering various industries. Despising technology, this new retail smart solution, will undoubtedly become an important force for convenience stores to meet market development needs and achieve breakthroughs in development!

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