Analysis of Development Trends of Chinese Smart Appliances

With the development of the Internet of Things, the trend of smart home appliances has become more and more obvious. Many traditional home appliance companies have begun to transition to smart, so what is the development trend of smart home appliances in China? Xiao Bian this for everyone to analyze.

Smart Appliance Development Trend

The degree of intelligence is becoming the key to the current transformation and upgrading of the home appliance industry in China. In 2014 Google acquired smart home company Nest, marking the world's home appliance industry entering the "first year of smart." Since then, the cooperation between Xiaomi and Midea, Tencent and Lenovo has also meant the beginning of intelligentization of China's home appliance industry. At the 118th Canton Fair, many domestic large-scale home appliance companies brought in a series of smart home appliances, which were favored by buyers all over the world. The transaction effect was very good.

1. The concept of wisdom matures

Haier has been advancing its high-end strategy. Smart home products launched by enterprises have successfully opened up overseas markets. The concept of Haier's “U+ Wisdom Eco-sphere” is not the first time it was launched at the Canton Fair. At the Canton Fair, the entire network of products under the “U+ Wisdom Eco-sphere” debuted and popularized, including food circles and toiletries. Circles, air rings and other series.

In the 118th session of the Canton Fair, the number of purchasers in Russia decreased significantly compared with the previous period, but Haier still gained some gains in the Russian market. Russia’s largest home appliance channel company, MV, has signed an order with Haier for delivery in the spring of 2016. Haier’s product sales in Russia have been very good. The company mainly targets high-end users. Users are very satisfied with the appearance and functional design of Haier products.

2. New directions for home appliance companies to invest

Mobile phone control is the common concern of smart home appliance companies. The large display of the United States clearly shows the mobile phone operation of the demonstrators in front of the audience. Just install the corresponding mobile phone application, the wind speed and direction of the air conditioner, the washing and drying of the washing machine, the time temperature of the oven and the like can all be achieved through the tap of the user's finger, and the distance limit is broken. Even if you forget to turn off the air conditioning at work, you don't need to bother to take a trip home. Take out your mobile phone and turn it off in one second.

3. White products added

The market penetration rate of smart TVs continues to increase, and more and more white goods have gradually joined the ranks of smart home appliances.

China Investment Advisors stated in the "13th Five-Year Plan" data that China's construction of smart home appliances in-depth investigation and investment prospects report, in 2015, domestic TV retail sales reached 45.7 million units, lower than the previous industry expectations, and "11" The bleak sales data during the promotional period means that the golden week's drive for color TV consumption has weakened. However, it is worth noting that the penetration rate of the smart TV market has reached 80%, and the smart revolution of color TV has basically been completed.

At the same time, the level of intelligence in white goods is also rising. Based on this, various well-known companies in the industry have deployed smart homes. In early 2015, Xiaomi teamed with 13 lighting companies to deploy smart homes. In March, 360 Company officially released 360 Smart Link, an interoperability solution based on the 360 ​​smart home open platform. In June, Ali Foxconn took a stake in Softbank Robotics and deployed wisdom. In the home and other areas, in August, Huawei and Haier jointly built a smart home ecosystem.

Appliances are essential for every family. Smart appliances also have obvious advantages over traditional appliances. With the development of science and technology, the penetration rate of intelligent home appliances will surely increase further. To learn more about smart appliances, you are welcome to leave a message below the article.

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