According to Projection Times Network, after Toshiba projectors launched the Chinese market in July last year, Toshiba's rear-projection products also officially withdrew on April 1, 2010.
When the author landed on the Toshiba rear projection display wall product official website (http://), the homepage of the Toshiba data rear projection display unit product has been published.
The contents of the notice are as follows: Toshiba Lighting (Fuzhou) Co., Ltd. Shanghai Branch officially accepted the "Toshiba Lighting Display System (Shanghai) Co., Ltd." (hereinafter referred to as TLDS) arrangement from March 1, 2010. After-sales service of the product.
From now on, the TLDS will terminate its operations ahead of schedule, and will not provide after-sales service to users in the name of TLDS. The after-sales service personnel who belonged to TLDS will no longer provide services to users in the name of TLDS employees.
“Toshiba Lighting (Fuzhou) Co., Ltd. Shanghai Branch†was established under the laws of China and is affiliated to Toshiba Lighting (Fuzhou) Co., Ltd. The company's after-sales personnel are led by TLDS engineer Xie Weiming. After-sales service personnel have undergone long-term practice audits by Toshiba and have extensive maintenance experience. The company will follow the existing TLDS after-sales service model to provide Toshiba customers with quality after-sales maintenance services.
According to industry insiders, Toshiba's front-projection and rear-projection products have opted out, which is the strategic adjustment of Toshiba's headquarters. After all, Toshiba's projection display products are still relatively thin compared to other Toshiba product lines. In addition, Toshiba DLP rear projection products are not very clear in the domestic big screen market. They have always tried to position themselves as high-end brands, and they want to be comparable to Mitsubishi and Barco, but their product quality and reputation have always been unconvincing. Its products have always been tepid in the market.
Comments: In the face of today's fiercely competitive big screen market, without the support of related technologies and brands, it is difficult to establish a foothold in the market. After Toshiba's withdrawal from the previous investment products, the rear-projection products are now quietly leaving, which shows how cruel the big screen shows the competition in the market.
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