Although augmented reality (AR) and virtual reality (VR) are often easily distinguished by the public, the two are in fact very different. VR devices work by preventing users from perceiving the real world and overlaying the virtual world on the real world. AR devices, on the other hand, complement the user's real-world view with digital coverage. Don't worry, let's take a look at the specific differences between the two.
1. The AR market is expected to grow to $90 billion by 2020, and Analytical Consulting Digi-Capital says nearly 50% of revenue comes from AR hardware sales.
2. CSS estimates that by 2017, global AR head-to-head sales may reach $1.2 billion. This is a good news for Microsoft, the developer of HoloLens.
3. Microsoft introduced the hollowed-out graphics of its head-mounted HoloLens after acquiring Minecraft maker Mojang for $2.5 billion two years ago.
4. In July 2016, Pokémon Go was released and sold around the world. The game developed by NianTIc even reached the peak of 45 million users per day. However, the number of users dropped to 30 million in the following month and continued to decline in the following months.
5. Pokémon Go is accused of being involved in a number of crimes including theft, assault, malicious driving and robbery. NianTIc is also accused of using games to control private parks. All of this shows to some extent the risk of combining the digital world with the real world.
6. According to the ISACA survey, 73% of Americans understand the Internet of Things (IoT) and AR. Although numerically, the latter's significant decline from 83% in 2015 seems to be the opposite, in fact it shows that as the field continues to expand, people's confusion will increase.
7. In the same survey of ISACA, 77% of respondents indicated the need to enhance the synchronization and synchronization of IoT devices.
8. 60-70% of consumers understand the benefits of AR and IoT. In reality, 69% know that they can learn new skills through these two new technologies. 62% believe they will bring the benefits of shopping, and another 62% advocate health benefits through them.
9. Currently, AngelList has a record of 737 AR startups with an average value of $4.7 million. Waygo, Augmedix and Leap MoTIon are among the top three companies.
10. Magic Leap is the most valuable AR startup, with a total price of $4.5 billion as of February. After the establishment of the company, a total of $793.5 million was raised. The AR heads that the company is developing are similar to HoloLens. Although it has not successfully used Google Glass to enter the AR market, its parent company Alphabet is one of the biggest investors.
The VR market often masks the glory of the AR market. But in fact, this is what we have reversed, because AR is closer to reality and has more games and entertainment than VR. Obviously investors need to pay more attention to AR.
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