Tesla's story tells us: When things start to get tough, look ahead.
Last weekend, Musk stated on Twitter that he was planning "the second part of a super-secret plan." Judging from the current analysis, the first part of this plan is likely to be Tesla's acquisition of SolarCity, because Tesla's website first showed that "Tesla's mission is to focus on clean transportation," and now shows that Tesla's mission is Accelerate the world's transformation in sustainable energy. "
(The Tesla share price chart after the announcement of the acquisition of SolarCity)
Many analysts are now predicting the future of Tesla and are confident in their future. Tesla shares fell 10% when they announced the acquisition of SolarCity on June 21, and Tesla's stock price was later investigated by the National Highway Safety Administration (NHTSA) even if Tesla created the world's first autopilot attack. It still picked up part of it.
Brian Johnson of Barclays Bank stated:
Even if Tesla's negative news hits the headlines of major science and technology media, but when Musk stated that he was conducting a 'secret plan', Tesla still saw everyone have unlimited hope. We believe that the second part of this plan includes a more elaborate strategy for SolarCity (such as the closed-loop strategy for creating renewable energy), Tesla's exclusive product line, and a shared business model.
Looking forward is king
Although Tesla’s traffic accidents have been reported recently and people have begun to doubt the security of the Tesla Autopilot’s automatic driving system, Tesla has been moving forward. From the launch of the low-priced Model X to the opening of a three-month Global Electronic Roadmap to the hosting of the ultra-large factory in Nevada, Tesla has been trying to attract customers and win everyone's attention. The recent acquisition of SolarCity shows that Tesla is playing a very big game.
An analyst at the survey company Robert W. Baird & Co. said:
Musk was very smart. When he announced the acquisition of SolarCity, people rushed in and said that he would lose credibility and the stock price would drop. He later said on Twitter that the stock has started to pick up after the second half of the ongoing super-plan.
Adam Jonas, an analyst at Morgan Stanley, said:
California company Palo Alto combined technology and automotive manufacturing, and then began to devote to sharing services and autonomous driving. Tesla is now likely to follow this model.
Many investors are looking at the long-term development of Tesla, not the pain that Tesla faces. According to data from the “New Energy Finance†section of “Bloombergâ€: Last year, electric vehicles only accounted for less than 1% of light vehicle sales, but by 2040 they could account for 35% of global new vehicle sales.
Dougherty & Co., analyst at Dougherty & Co., a US research institute, said:
We believe that most institutional investors are paying attention to Tesla's development in the next five years when it comes to evaluating Tesla. In their opinion, Tesla's story has just begun.
In August 2006, Tesla’s official Weibo stated that Tesla is carrying out a “super planâ€.
The blog post was written like this:
Create a sports car;
Create a low-cost car with the money to build a sports car;
Use this money to build a cheaper car;
In addition to the above characteristics of the car, it is also powered by electricity, zero emissions;
Do not tell anyone.
Two years later, Tesla released its first electric car Roadster. From the Roadster release to the present, Tesla has been invincible in the electric car, but also in the development of its unique battery technology.
Changing mission
Previously, Tesla stated that his mission was to “accelerate the arrival of the electric transport eraâ€, and now the mission shown on the Tesla website is “to accelerate the world’s transition in sustainable energyâ€.
Tesla's website wrote:
Tesla is not only a car manufacturer, but also a technology and design company dedicated to energy innovation.
Last month, Musk said in an interview with an analyst that Tesla Powerwall needed to connect with solar panels to achieve home use. Now, Musk's ambition for solar energy is almost the same as his ambition in electric vehicles.
Musk said:
For the moment, only 1% of households in the United States use solar energy, and 40 to 60 million households have access to solar energy if they want to. If the economist's data is accurate, the potential of the solar market is really huge.
Via:Bloomburg
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