In the first half of 2014, the LED display industry has been accompanied by technological progress, slow recovery of demand, and fierce market competition. The entire first half of the year can be summarized in three words: small pitch, pre-increase, and shuffle. Let's take a closer look below:
1. Small pitch
At the Guangzhou LED Show in March, after removing the gimmick of highlighting, LED display manufacturers made small pitches the main display points. At present, the smallest pitch LED display with available information on the market has achieved 0.8mm.
2. Advance
From the analysis of big data in 2013, the global economy has been slowly recovering. Many analysts in the LED display industry believe that the demand for LED displays will grow slowly this year as the desire to buy in Europe and the United States increases. Unexpectedly, judging from the semi-annual results announced by the listed companies in July, the increase has exceeded expectations.
3. Shuffle
Recently, the failure of many LED display companies has been reproduced, and the cause of their desperation is mostly the lack of capital turnover. Jiang Cheng said that what attracted attention was some fame. In fact, unknown small enterprises fell more. Five hundred or six hundred enterprises across the country are on the verge of going bankrupt because of broken capital chains.
Many new members join the industry every year. Due to the homogenization of products and the assimilation of technology, most SMEs have no core competitiveness. Jiang Cheng said that these enterprises will eventually be reshuffled. Moreover, at this stage, such a reshuffle will continue, because LED display orders are more and more inclined to large manufacturers, is gradually forming a market aggregation effect, the future LED industry will present a big Evergrande pattern.
From the first half of the year, demand is picking up in 2014. Indeed, at present, all of Tongpu Technology's production lines are running at full capacity. Chongqing's 600-square-meter LED display project and Haikou Airport project will be completed in the near future. In the second half of 2014, the LED display industry is also worth looking forward to!
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