The eagle soars will be steadily and steadily waiting for the development of Greenman, and 30 will be established - Kong Linghua, general manager of Zhongshan Greenman Optoelectronics Technology Co., Ltd.
1. The growth and development of Greenman is obvious to all. Then, please briefly introduce the basic development of Greenman. What are the important process of change?
?
Kong: As early as 1997, we began to pay attention to the application of LED in the field of lighting. At that time, we tried our best to recommend this project to the work unit, but for various reasons we failed to do so. In 2003, the development of LED lighting has already dawned, so I made up my mind to start a business, and jointly created the Greenman Optoelectronics Technology with the same resources. These resources include LED chip manufacturers, LED packaging companies, LED international trading companies and so on. It is the strong support of these resources that enables Greenman to continue to develop. With the support of these resources, Grenman has been positioned to position high quality, large-scale, and to follow the market demand with quality service and reasonable price. At the beginning of the product launch, the market is still very strange to LED lighting, we have done a lot of hard work in the promotion of LED products. In the spring of 2004, the Greenman's watt-hour meter at the Beijing Exhibition demonstrated the energy-saving features of LEDs, which still left a deep impression on many people. It can be said that the market has such a cognition and familiarity with LED products today, which is inseparable from the vigorous promotion and promotion of Greenman.
?
Of course, every enterprise will face some test of life and death in the early stage of development, and Grenman is no exception. Not long after the establishment of Grenman, there was a period of time, domestic and international orders were under great pressure, and enterprises faced great challenges. Fortunately, we have won a large list of foreign customers in time through our own efforts and adjustments, and finally got through the storm. The client has been working with us since then.
?
Since its inception, Greenman has developed in line with the domestic and international markets. In the international market, we have broken through the difficulties and passed the safety certifications of Europe, the United States, Canada, Japan and other countries. In China, we are also the first to pass the qualified test of the Guangdong Provincial Quality Inspection Station. After two years of unremitting efforts in 2004 and 2005, the company has formed a scale. We moved from the private technology park to our own Sharon Independent Industrial Park. Now it has more than 30,000 square meters of production plants, more than 1,000 employees, the production capacity can reach 40 standard containers per month.
?
2, in the development process of just a few years, how is the advantage of Greenman reflected? What are the representative projects done in the domestic market?
?
Hole: Due to the clear positioning of Greenman's products and high starting point, the development speed in the past three years has amazed the peers. When it comes to advantages, I think that when it was created, it brought together the superior resources and talents of the LED industry in the upper, middle and lower aspects; we use our own LEDs to easily grasp the quality of LEDs. The special relationship of the business has enabled us to gain the advantages of the chip; in the field of LED lighting manufacturing, I have been engaged in lighting technology for more than ten years, and have rich experience and experience. In the field of trade, we have several top internationals. Trade talents, they have studied abroad for more than ten years, these are our strengths. In addition, the stability of the product is also a major advantage resource of Greenman. After years of vigorous development of LED lighting products, product designs are endless. This kind of innovative spirit is commendable, but the stability is often neglected. After more than three years of investing a lot of manpower and resources to continuously test and improve, the stability of today's Greenman products is unquestionable. The only ups and downs are our own. I have a deep understanding, I think stability is the most concerned user at this stage.
?
There are many projects that Grenman has done in China. It can be said that in many cities in China, especially the capital cities, you can see that Greenman's products are wearing the charming night of the city. In some important places and activities, our products are also common. For example, during the recent Haijia Fair held in Xiamen on September 8 this year, Vice Premier Wu Yi’s “Water Margin Hotel†and the “Mid-Autumn Night, Straits†art evening held in cooperation with CCTV and Taiwan in October. The ships on the sea are all using Greenman's products. While we are doing our own products and services, we also provide a lot of help for our customers. For example, some customers have problems with other companies' products, and suppliers have escaped. In this case, even if it is not Greenman's products. We also tried our best to help repair, which won the guests' high praise. After three years of hard work, Greenman has won the recognition of customers and the market, and we will continue to work harder and better.
?
3. You just mentioned that the individual has worked in lighting technology for more than ten years. So how do you view the current competition status and development trend of the LED industry? In combination with this trend, what adjustments and development plans will Greenman have?
?
Kong: The current LED market competition is fierce, but basically stays at a lower price war. We believe that one of the benefits of benign competition is the ability to promote industry levels, including technology, craftsmanship and marketing. The current low-price competition may not have a substantial positive effect on upgrading technology, improving craftsmanship, and improving marketing. To be fair, the gap between us and foreign LED core technology is still to be described as "big". Now Japan's chips have achieved 130 lumens / watt. China's 11th Five-Year Plan "863" is aimed at 100 lumens. /Watt effort. Others include the packaging process of high-power chips, and the gap in our country is obvious.
?
Regardless of the core technology, the outstanding problem of some products in the domestic LED market is that stability still needs to be strengthened. The loss of user confidence caused by stability is the biggest crisis facing the domestic LED industry. Due to the lack of standards, there are still a few companies in the LED industry that are immersed in water and fish, which has damaged the healthy development of the industry to some extent.
?
Now many companies, including Greenman, are aware of this and are actively carrying out some special work to shorten the gap with foreign countries in the core field and maintain market order, but more importantly, the entire industry must have this awareness. Don't just be satisfied with downstream development, but work together to improve the level of our entire industry.
?
Due to the limitations of current LED technology, including brightness, power, etc., LED products are still concentrated in the field of decorative lighting. The application of commercial lighting and home lighting has to wait for a long time. At present, the differences of products in various enterprises are still limited. Therefore, our current marketing focus has always been on quality and service, to be practical, to ensure the quality of Greenman's image, and to establish quality service in the industry is our goal. In the research and development of new products, we strictly implement the strategy of “study a batch, mature batch, and promote a batchâ€, adhere to quality, and prevent customers from paying for the immature so-called “new productsâ€. Another product that we have adjusted is the product line. We have expanded the production line of full-color display this year, so that the display products cover everything from indoors to outdoors, from below 1000 points to more than 27,000 points, including discrete in-line, All products such as sub-surface stickers and pixel modules are covered. Other products, in addition to our high-power aspect, we are more cautious, and the rest are actively expanding.
?
4. Just now you said that you are cautious about high power. So what do you think about the development of high-power products? What is the prospect of high power?
?
Hole: High power is the only way for future LEDs. We keep a close eye on high power. However, in addition to the luminous efficiency, the heat dissipation problem is a major technical bottleneck for the high-power LED productization. At the inaugural meeting of the LED professional committee, Professor Wang Gang also talked about this issue again. At present, the country is still weak in this respect. Many studies include changing the passive heat dissipation to active heat dissipation, temperature gradient simulation, improving the heat channel, reducing the thermal resistance of the peripheral materials, etc., which are all proposed in foreign countries. I haven't seen convincing data for the life of the application, and the peripheral circuits need to be further tested. Therefore, Greenman's attitude towards high power has been more cautious, but we are closely tracking the latest international technology developments. At the same time, we will actively do some research and experimentation. Once the time is ripe, we will put it into production in batches.
?
5. The Guangdong Provincial Lighting Association's Semiconductor Lighting (LED) Professional Committee was formally established. What do you think is the significance of the establishment of a professional committee for the development of enterprises and industries? As one of the main sponsors, one of the founding units, what suggestions for future work of the association? What services do you want to offer?
?
Kong: The establishment of the Semiconductor Lighting Professional Committee of Guangdong Lighting Association is a very meaningful thing. Her foothold is to maintain and promote the healthy development of the industry, and to promote the overall level of the industry with industry associations as a platform. I think that every company that has a certain influence in the industry should regard joining the association as a responsibility. If you develop yourself, you should contribute to the development of the industry, which in turn will promote your own progress and development. This is A corporate responsibility and social responsibility. As one of the main sponsors, Greenman is willing to support the association's work as always, expecting the association to take root in the enterprise and exert energy to make efforts for Guangdong Province to leap from the LED industry to the LED province.
?
It has been three years since the establishment of Greenman. In this ever-changing industry, I think our company is almost the same age as 30. Now there are many young people in the early twenties and early 20s who are constantly joining our team. Thirty people should have more thoughts than they were when they were twenty. In the international market, our policy has always been to be the pioneer of the mainstream, and continue to grow bigger and stronger. In 2007, we will also expand production scale and carry out production line transformation to bring production capacity to a higher level to meet the growing needs of customers. In the domestic market, we emphasize the attitude of maintaining a stable development, to prevent stagnation, step by step, in the market. Further refine and deepen, improve product lines, speed up the development of new products, and strive for greater market returns.
Source: China Lighting Business Network???
1
1. The growth and development of Greenman is obvious to all. Then, please briefly introduce the basic development of Greenman. What are the important process of change?
?
Kong: As early as 1997, we began to pay attention to the application of LED in the field of lighting. At that time, we tried our best to recommend this project to the work unit, but for various reasons we failed to do so. In 2003, the development of LED lighting has already dawned, so I made up my mind to start a business, and jointly created the Greenman Optoelectronics Technology with the same resources. These resources include LED chip manufacturers, LED packaging companies, LED international trading companies and so on. It is the strong support of these resources that enables Greenman to continue to develop. With the support of these resources, Grenman has been positioned to position high quality, large-scale, and to follow the market demand with quality service and reasonable price. At the beginning of the product launch, the market is still very strange to LED lighting, we have done a lot of hard work in the promotion of LED products. In the spring of 2004, the Greenman's watt-hour meter at the Beijing Exhibition demonstrated the energy-saving features of LEDs, which still left a deep impression on many people. It can be said that the market has such a cognition and familiarity with LED products today, which is inseparable from the vigorous promotion and promotion of Greenman.
?
Of course, every enterprise will face some test of life and death in the early stage of development, and Grenman is no exception. Not long after the establishment of Grenman, there was a period of time, domestic and international orders were under great pressure, and enterprises faced great challenges. Fortunately, we have won a large list of foreign customers in time through our own efforts and adjustments, and finally got through the storm. The client has been working with us since then.
?
Since its inception, Greenman has developed in line with the domestic and international markets. In the international market, we have broken through the difficulties and passed the safety certifications of Europe, the United States, Canada, Japan and other countries. In China, we are also the first to pass the qualified test of the Guangdong Provincial Quality Inspection Station. After two years of unremitting efforts in 2004 and 2005, the company has formed a scale. We moved from the private technology park to our own Sharon Independent Industrial Park. Now it has more than 30,000 square meters of production plants, more than 1,000 employees, the production capacity can reach 40 standard containers per month.
?
2, in the development process of just a few years, how is the advantage of Greenman reflected? What are the representative projects done in the domestic market?
?
Hole: Due to the clear positioning of Greenman's products and high starting point, the development speed in the past three years has amazed the peers. When it comes to advantages, I think that when it was created, it brought together the superior resources and talents of the LED industry in the upper, middle and lower aspects; we use our own LEDs to easily grasp the quality of LEDs. The special relationship of the business has enabled us to gain the advantages of the chip; in the field of LED lighting manufacturing, I have been engaged in lighting technology for more than ten years, and have rich experience and experience. In the field of trade, we have several top internationals. Trade talents, they have studied abroad for more than ten years, these are our strengths. In addition, the stability of the product is also a major advantage resource of Greenman. After years of vigorous development of LED lighting products, product designs are endless. This kind of innovative spirit is commendable, but the stability is often neglected. After more than three years of investing a lot of manpower and resources to continuously test and improve, the stability of today's Greenman products is unquestionable. The only ups and downs are our own. I have a deep understanding, I think stability is the most concerned user at this stage.
?
There are many projects that Grenman has done in China. It can be said that in many cities in China, especially the capital cities, you can see that Greenman's products are wearing the charming night of the city. In some important places and activities, our products are also common. For example, during the recent Haijia Fair held in Xiamen on September 8 this year, Vice Premier Wu Yi’s “Water Margin Hotel†and the “Mid-Autumn Night, Straits†art evening held in cooperation with CCTV and Taiwan in October. The ships on the sea are all using Greenman's products. While we are doing our own products and services, we also provide a lot of help for our customers. For example, some customers have problems with other companies' products, and suppliers have escaped. In this case, even if it is not Greenman's products. We also tried our best to help repair, which won the guests' high praise. After three years of hard work, Greenman has won the recognition of customers and the market, and we will continue to work harder and better.
?
3. You just mentioned that the individual has worked in lighting technology for more than ten years. So how do you view the current competition status and development trend of the LED industry? In combination with this trend, what adjustments and development plans will Greenman have?
?
Kong: The current LED market competition is fierce, but basically stays at a lower price war. We believe that one of the benefits of benign competition is the ability to promote industry levels, including technology, craftsmanship and marketing. The current low-price competition may not have a substantial positive effect on upgrading technology, improving craftsmanship, and improving marketing. To be fair, the gap between us and foreign LED core technology is still to be described as "big". Now Japan's chips have achieved 130 lumens / watt. China's 11th Five-Year Plan "863" is aimed at 100 lumens. /Watt effort. Others include the packaging process of high-power chips, and the gap in our country is obvious.
?
Regardless of the core technology, the outstanding problem of some products in the domestic LED market is that stability still needs to be strengthened. The loss of user confidence caused by stability is the biggest crisis facing the domestic LED industry. Due to the lack of standards, there are still a few companies in the LED industry that are immersed in water and fish, which has damaged the healthy development of the industry to some extent.
?
Now many companies, including Greenman, are aware of this and are actively carrying out some special work to shorten the gap with foreign countries in the core field and maintain market order, but more importantly, the entire industry must have this awareness. Don't just be satisfied with downstream development, but work together to improve the level of our entire industry.
?
Due to the limitations of current LED technology, including brightness, power, etc., LED products are still concentrated in the field of decorative lighting. The application of commercial lighting and home lighting has to wait for a long time. At present, the differences of products in various enterprises are still limited. Therefore, our current marketing focus has always been on quality and service, to be practical, to ensure the quality of Greenman's image, and to establish quality service in the industry is our goal. In the research and development of new products, we strictly implement the strategy of “study a batch, mature batch, and promote a batchâ€, adhere to quality, and prevent customers from paying for the immature so-called “new productsâ€. Another product that we have adjusted is the product line. We have expanded the production line of full-color display this year, so that the display products cover everything from indoors to outdoors, from below 1000 points to more than 27,000 points, including discrete in-line, All products such as sub-surface stickers and pixel modules are covered. Other products, in addition to our high-power aspect, we are more cautious, and the rest are actively expanding.
?
4. Just now you said that you are cautious about high power. So what do you think about the development of high-power products? What is the prospect of high power?
?
Hole: High power is the only way for future LEDs. We keep a close eye on high power. However, in addition to the luminous efficiency, the heat dissipation problem is a major technical bottleneck for the high-power LED productization. At the inaugural meeting of the LED professional committee, Professor Wang Gang also talked about this issue again. At present, the country is still weak in this respect. Many studies include changing the passive heat dissipation to active heat dissipation, temperature gradient simulation, improving the heat channel, reducing the thermal resistance of the peripheral materials, etc., which are all proposed in foreign countries. I haven't seen convincing data for the life of the application, and the peripheral circuits need to be further tested. Therefore, Greenman's attitude towards high power has been more cautious, but we are closely tracking the latest international technology developments. At the same time, we will actively do some research and experimentation. Once the time is ripe, we will put it into production in batches.
?
5. The Guangdong Provincial Lighting Association's Semiconductor Lighting (LED) Professional Committee was formally established. What do you think is the significance of the establishment of a professional committee for the development of enterprises and industries? As one of the main sponsors, one of the founding units, what suggestions for future work of the association? What services do you want to offer?
?
Kong: The establishment of the Semiconductor Lighting Professional Committee of Guangdong Lighting Association is a very meaningful thing. Her foothold is to maintain and promote the healthy development of the industry, and to promote the overall level of the industry with industry associations as a platform. I think that every company that has a certain influence in the industry should regard joining the association as a responsibility. If you develop yourself, you should contribute to the development of the industry, which in turn will promote your own progress and development. This is A corporate responsibility and social responsibility. As one of the main sponsors, Greenman is willing to support the association's work as always, expecting the association to take root in the enterprise and exert energy to make efforts for Guangdong Province to leap from the LED industry to the LED province.
?
It has been three years since the establishment of Greenman. In this ever-changing industry, I think our company is almost the same age as 30. Now there are many young people in the early twenties and early 20s who are constantly joining our team. Thirty people should have more thoughts than they were when they were twenty. In the international market, our policy has always been to be the pioneer of the mainstream, and continue to grow bigger and stronger. In 2007, we will also expand production scale and carry out production line transformation to bring production capacity to a higher level to meet the growing needs of customers. In the domestic market, we emphasize the attitude of maintaining a stable development, to prevent stagnation, step by step, in the market. Further refine and deepen, improve product lines, speed up the development of new products, and strive for greater market returns.
Source: China Lighting Business Network???
1
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