This spring is a bit cold, this sentence describes the current situation of the domestic color TV market is no longer appropriate. Despite this, various color TV forces issued a number of "big tricks" in the spring of 2017 in an attempt to change the embarrassment. However, contrary to expectations, according to a number of data report companies, the key word in the entire TV market in the first quarter was “weaknessâ€.
According to the data of China Yikang, in the first quarter of 2017, the color TV market declined, with 11.38 million units of retail sales, a decline of 13.5%; retail sales of 36.6 billion yuan, a year-on-year decrease of 7.3%; average price of 3,219 yuan, an increase from the same period of last year. 6.1%.
The industry generally believes that the negative growth of color TV sales has the effect of upstream and downstream linkage factors such as the cooling of the real estate market, and also reflects the phased characteristics of the retreat of the popularity of consumer electronics. At the same time, the prices of core components and raw materials such as LCD panels have risen sharply since the beginning of this year, and labor costs have continued to rise. This has also caused TV companies to face new pressures that are affected by the decline in overall disk data. The color TV market has started to suffer cold and has given a number of color TV sets. The coffee brand is a hit. According to the statistics of the first quarter earnings of several color TV giants, only Konka and TCL Multimedia's net profit is rising, while Changhong, Hisense, and LeTV, Xiaomi and other Internet TV companies' net profits are falling. In addition, Skyworth did not publish financial reports, but TV sales in March also decreased by 25% year-on-year. It is estimated that the first quarter will also be difficult.
The large-size high-end TVs have become weak and the performance of the market has declined. So where is the breakthrough point for the color TV market in the future? Insiders told the audio-visual circle that, in the dim state, it must be bold enough to grasp the future. That is to take advantage of the current consumer upgrade in the big context, take the road of quality and high-end big screen.
According to a white paper published in the first quarter of the 2017 color TV market released by Beijing Zhong Yikang, consumers’ demands for color TVs have shifted from durable and cheap to demanding products with high quality and high face value. The price is no longer a user's consideration, and the expected life span has also been reduced from a decade or more to five to eight years.
At the same time, with the changes of the family room environment in China and changes in the use of color TV scenes, the function of color TV has changed from the original information dissemination terminal to a home entertainment terminal, shouldering more high-end needs such as games, entertainment, audio and video, and changes in demand. Driven by the large-screen color TV has become a consumer trend. In the first quarter of 2017, the average size of the Chinese color TV market reached 48.2 inches, an increase of 1 inch year-on-year. With 55.5% of retail sales accounting for 29.8%, it has become the largest size. Users' choices for the living room television have shifted from 40-inch, 42-inch TVs to 55-inch, or even larger sizes. In the large size, 60-inch and 70-inch two-size sales have the highest sales growth in the first quarter of this year, reaching 81.8% and 73.2% respectively.
According to the data of Zhongkang in the first quarter, cumulative sales of TVs with 85 inches or more have increased by 298% in the case where the overall sales volume of the color TV industry has fallen by more than 20%. In March, it increased by 295% compared with the same period of last year. In the next five years, the annual compound growth rate of 85+ large-screen TVs will reach 110%.
High-end large-screen market domestic color TV big coffee laser TV fight against foreign investment 3S
For a long time, the large screen TV market was divided by the traditional "3S" (namely Samsung, Sharp, Sony). Due to the high price, the large-screen television market has deterred many consumers. Ove Cloud Network data shows that among the key brands in the color TV market, sales of foreign brands (Samsung, Sony, Sharp, LG) accounted for only 28%, but sales accounted for nearly 40% of the market. The reason is that foreign brands are more profitable than domestic brands in terms of profitability. For example, a Sony 100-inch 490,999 Z9D TV some time ago was staged as a "dog drama" because it was the first buyer. It can be seen that the high-end big screen is concerned about.
Compared with high-end and high-priced foreign brands, domestic color TV brands also need to improve product quality, through technological innovation, to create high-end products that meet consumer demand.
However, in the high-end large-screen market, domestic brands do not have a hard time with LCD TVs. Instead, they choose a higher price/performance ratio and can use larger laser TVs to confront each other.
On the eve of May 1st, Hisense, Hisense released the world's first new 88-inch ultra-short-focus 4K laser TV Yue enjoyment version, priced at 49,999 yuan. At this point, the product line of Hisense 4K laser television has covered three large screen size segments of 88 inches, 100 inches and 120 inches. In the future, the product line will also cover 70 inches and 140 inches. In addition, the resolution of Hisense laser TV has been increased from 2K to 4K. In addition to the color display, there will be big movements. According to Zhong Qiang, the Vice Minister of Laser Display Research and Development of Hisense, in the second half of the year, Hisense will launch dual-color laser light source televisions in various sizes of laser product lines, thereby greatly enhancing the color purity, color brightness and color gamut of laser televisions.
Hisense's ambition to build laser power also pays off in the market. According to the data from Zhongkang, laser TV increased by 477.78% in March from the same period of last year, with an annual cumulative increase of 410.71%. The number of first-tier cities increased by 987.5% in March from the same period of last year, which is close to a 10-fold increase. Among them, in the 16th week, the market share of Hisense laser TV in the large-screen TV market of 85 inches and above is as high as 57.96%. In contrast, according to survey data, the total size of the domestic color TV market shrank by 5.2% year-on-year in the first quarter of this year.
Also optimistic about the laser television is not only Hisense a big coffee, Changhong also believes that in the 85-inch ultra-large size of this range, laser cinema TV will be the master. As one of the earliest companies involved in laser cinemas, Changhong has advanced R&D equipment and a first-class R&D team. Over ten years of technology accumulation, it is second to none in the field of laser display. Now it has become the first-class laser display product development and manufacturing in China. The company has the capability of independently designing and independently producing laser optical machines, optical screens, and laser hosts. It is completely autonomous in its operations from R&D and design to complete production and manufacturing, ensuring product quality, delivery, and service.
It is reported that in the market side Changhong laser cinema product C5F response is also good. It is reported that since the Changhong CHiQ laser cinema was released in December last year, many high-end users in Shanghai, Nanjing, Beijing, Hangzhou, Chengdu and other cities have already acquired and favored, which greatly exceeds Changhong's expectations.
Changhong said that in order to continue the market's preference for Changhong's laser cinema TV, the next series of laser TV products will be promoted and distributed to provide consumers with a superior experience. High-end color TV products are being promoted through the innovation of display technology to promote the upgrade of color TV industry. Faced with the future of large-scale display of consumer trends, Changhong wants laser TVs to be laid out and lead in advance.
In 2017, the large-screen and high-end trend of the entire Chinese color TV market was initiated. The high-end large screen has become the new engine for the development of China's color TV industry. How to lay out more competitive mid- to high-end products, and how to stabilize the market by laying down low-end products through cost-reduction methods, will become the key to the success of TV manufacturers in 2017. Changhong and Hisense are the first to take the initiative in laser large-screen products, which undoubtedly holds their own position in the future.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
According to the data of China Yikang, in the first quarter of 2017, the color TV market declined, with 11.38 million units of retail sales, a decline of 13.5%; retail sales of 36.6 billion yuan, a year-on-year decrease of 7.3%; average price of 3,219 yuan, an increase from the same period of last year. 6.1%.
The large-size high-end TVs have become weak and the performance of the market has declined. So where is the breakthrough point for the color TV market in the future? Insiders told the audio-visual circle that, in the dim state, it must be bold enough to grasp the future. That is to take advantage of the current consumer upgrade in the big context, take the road of quality and high-end big screen.
At the same time, with the changes of the family room environment in China and changes in the use of color TV scenes, the function of color TV has changed from the original information dissemination terminal to a home entertainment terminal, shouldering more high-end needs such as games, entertainment, audio and video, and changes in demand. Driven by the large-screen color TV has become a consumer trend. In the first quarter of 2017, the average size of the Chinese color TV market reached 48.2 inches, an increase of 1 inch year-on-year. With 55.5% of retail sales accounting for 29.8%, it has become the largest size. Users' choices for the living room television have shifted from 40-inch, 42-inch TVs to 55-inch, or even larger sizes. In the large size, 60-inch and 70-inch two-size sales have the highest sales growth in the first quarter of this year, reaching 81.8% and 73.2% respectively.
According to the data of Zhongkang in the first quarter, cumulative sales of TVs with 85 inches or more have increased by 298% in the case where the overall sales volume of the color TV industry has fallen by more than 20%. In March, it increased by 295% compared with the same period of last year. In the next five years, the annual compound growth rate of 85+ large-screen TVs will reach 110%.
High-end large-screen market domestic color TV big coffee laser TV fight against foreign investment 3S
For a long time, the large screen TV market was divided by the traditional "3S" (namely Samsung, Sharp, Sony). Due to the high price, the large-screen television market has deterred many consumers. Ove Cloud Network data shows that among the key brands in the color TV market, sales of foreign brands (Samsung, Sony, Sharp, LG) accounted for only 28%, but sales accounted for nearly 40% of the market. The reason is that foreign brands are more profitable than domestic brands in terms of profitability. For example, a Sony 100-inch 490,999 Z9D TV some time ago was staged as a "dog drama" because it was the first buyer. It can be seen that the high-end big screen is concerned about.
Compared with high-end and high-priced foreign brands, domestic color TV brands also need to improve product quality, through technological innovation, to create high-end products that meet consumer demand.
However, in the high-end large-screen market, domestic brands do not have a hard time with LCD TVs. Instead, they choose a higher price/performance ratio and can use larger laser TVs to confront each other.
Hisense's ambition to build laser power also pays off in the market. According to the data from Zhongkang, laser TV increased by 477.78% in March from the same period of last year, with an annual cumulative increase of 410.71%. The number of first-tier cities increased by 987.5% in March from the same period of last year, which is close to a 10-fold increase. Among them, in the 16th week, the market share of Hisense laser TV in the large-screen TV market of 85 inches and above is as high as 57.96%. In contrast, according to survey data, the total size of the domestic color TV market shrank by 5.2% year-on-year in the first quarter of this year.
Also optimistic about the laser television is not only Hisense a big coffee, Changhong also believes that in the 85-inch ultra-large size of this range, laser cinema TV will be the master. As one of the earliest companies involved in laser cinemas, Changhong has advanced R&D equipment and a first-class R&D team. Over ten years of technology accumulation, it is second to none in the field of laser display. Now it has become the first-class laser display product development and manufacturing in China. The company has the capability of independently designing and independently producing laser optical machines, optical screens, and laser hosts. It is completely autonomous in its operations from R&D and design to complete production and manufacturing, ensuring product quality, delivery, and service.
Changhong said that in order to continue the market's preference for Changhong's laser cinema TV, the next series of laser TV products will be promoted and distributed to provide consumers with a superior experience. High-end color TV products are being promoted through the innovation of display technology to promote the upgrade of color TV industry. Faced with the future of large-scale display of consumer trends, Changhong wants laser TVs to be laid out and lead in advance.
In 2017, the large-screen and high-end trend of the entire Chinese color TV market was initiated. The high-end large screen has become the new engine for the development of China's color TV industry. How to lay out more competitive mid- to high-end products, and how to stabilize the market by laying down low-end products through cost-reduction methods, will become the key to the success of TV manufacturers in 2017. Changhong and Hisense are the first to take the initiative in laser large-screen products, which undoubtedly holds their own position in the future.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Transparent Led Film Screen,Adhesive Transparent Led Display,Adhesive Led Transparent Film Screen,Transparent Led Display Film Screen
Guangdong Rayee Optoelectronic Technology Co.,Ltd. , https://www.rayeeled.com