The improvement of the daily life of the people has created the blue ocean market for dryer products. Under the demands of the modern home environment, dryer manufacturers will have a huge demand at the moment when users are constantly raising their clothing and health requirements. However, as mentioned in the report of the 19th National Congress, the main contradiction in our society has been transformed into a contradiction between the people’s growing needs for a better life and the development of inadequate imbalances. This applies equally to the dryer market in China.
Nowadays, despite the numerous brands of dryers in the industry, the functions and categories are relatively simple. It is difficult to effectively solve the pain points of the drying clothes, such as deformation, wrinkles, long drying time, sterilization health, high energy consumption and the like. At the AWE (China Home Appliances and Consumer Electronics Expo) held from March 8th to 11th this year, Little Swan exhibited the “iron-free†dryer, which solved many industry problems and demanded clothes for consumers. Provide a complete solution.
Those pains in clothes drying
The haze makes people talk about the color change. This kind of environment brings trouble to the drying of clothes. The short sunshine time, dust and bacteria will also affect the drying clothes. In the south and the middle and lower reaches of the Yangtze River, abnormalities Moist air not only makes it difficult to dry clothes in time, but also breeds bacteria that are not healthy. These pain points are the basis of the demand for dryer products.
However, due to the lack of sufficient awareness of consumer products for dryer products, the dryer industry today has a complex brand competition and a single function. Most brands of dryer products consume time and energy in drying clothes. Even with many heat pump dryers, there are a lot of demand pain points.
On the one hand, the intertwining of large pieces of clothing is common; on the other hand, many clothes appear wrinkled or even deformed after being dried. This has a negative impact on the maintenance of high-end clothing for users.
In response to the above-mentioned pain points, Little Swan launched a steam-free ironing pump dryer, which is effective for solving the above-mentioned pain points for consumer users, and has a variety of original technologies and functions to promote the experience and efficacy of the entire dryer product. upgrade.
Original technology to build core competitive advantage
It is understood that Little Swan Steam Free Heat Pump Dryer has many pioneering functions in the domestic market. It can not only realize the first domestic 10kg large-capacity quick drying, but also apply the original steam-free ironing technology. The effect is to ensure that the clothes are flat as ever.
For consumer users, the core requirement for dryer products is to achieve dry, care and peace in the shortest possible time. The Little Swan Steam Free Heat Pump Dryer is aimed at this core interest. Through steam ironing technology, it guides water molecules into the non-crystalline area of ​​the fiber, which promotes the flexibility of fiber molecules and the bending of the yarn under the swelling effect. restore.
This technology solves the problem that wrinkles, deformation and even damage are always present after drying clothes in the dryer industry, which brings a new experience to the consumer users in the dryer products.
It is worth mentioning that the Little Swan Steam Free Heat Pump Dryer also has the original function of large capacity, 55 degree low temperature drying, 15 minutes fast drying and so on. Among them, 15 minutes steam free ironing is the first in China, 10 kg large capacity is also unique in the domestic market; and 55 degrees Celsius drying is the best temperature for clothing care. Moreover, under the action of the mechanical dynamics technology unique to Little Swan, the dryer can also achieve the entanglement of large clothes when drying.
In addition, the Little Swan Steam Free Heat Pump Dryer is specially equipped with a sterilization function in addition to the normal sterilization process. It has achieved a 99.99% sterilization rate with UV technology, which truly protects the user's health. , reducing the infestation caused by bacteria.
Accurate market positioning leads the industry to upgrade
The pursuit of quality life, the unfavorable overcoming of climatic conditions, and the inherent demands of health care drive the dryer market to flourish in a more prosperous direction, which gives home appliances, especially washing machines. Provides a huge market space.
However, it is a market with a ventricle type, which is often an area where competition and order are mixed and products are not standardized. Over the years, Little Swan's multi-level technology research and development system has relied on the CDOC model as a guide, and user demand-oriented, on the blue sea-type products represented by dryers, technological innovation, and steam-free ironing pump drying The machine is the representative of its innovations.
The introduction of steam-free ironing pump dryers has also allowed Little Swan to stand at a more favorable vantage point in the domestic dryer market, especially the systematic solution to the pain points of user demand, ensuring accuracy in the market competition. The location is also pushing the entire dryer industry to upgrade in a more orderly, standardized and healthy direction.
It is also reported that Little Swan has a complete layout in various dryer products, and has achieved leap-forward development in the e-commerce platform, while the steam-free ironing pump dryer relies on powerful innovative technology and original functions. It will also become the product benchmark for the entire dryer industry.
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