Sony OLED TV technology shocked four


In the face of China's low-price Internet TV competition, Sony has faced a period of disappointment in its television business. The launch of the super-TV Z9D last year finally reversed the situation and is still in short supply. The second generation of Wang Sicong bought the first 100-inch Z9D. Generously show off everywhere. Z9D's near-perfect performance is probably unparalleled for a long period of time. The price is of course high. I did not expect that Sony recently released a high-profile launch of the AE1 series OLED TV, which fell below a bunch of people's glasses.
OLED (organic laser display) is not new to Sony. As early as 2007, Sony launched the world's first commercial OLED TV XEL-1. Its performance in display performance made it almost impossible for anyone at the time to look directly: for example, its contrast ratio can reach 1 million: 1, which is about 100 times that of a commercial product in the current year; its response speed ratio is also 1000 times faster than that of the current year. And it can be only 3mm thick screen, only the average thickness of the LCD TV at the time about 1/100, even today is also the top performance. Although the XEL-1 has an unrivalled brilliance from an innovation and technology perspective, it has been plagued by high prices and insufficient capacity since it was listed, so it ceased production in less than a year.

This matter is not a small blow to Sony. Due to the slow transition after entering the LCD era, Sony did not master LCD panel production. Therefore, it fell into a loss-making quagmire since fiscal year 2005. Through OLED technology, it hoped to reverse the backwardness in the LCD field. The plight of other competitors, and XEL-1 has declared failure. Subsequent Sony can only work hard in the liquid crystal field. A technology that once allowed Sony to revive its hopes of shattering its television business will be re-used after 10 years, mainly due to the maturation of the OLED industry chain. Although only South Korea's LG Display has mastered large-scale production capacity of OLED panels, the stable production capacity can meet the needs of the terminal market, and OLEDs have very distinctive characteristics in display characteristics. Sony's engineers who are eager to make "perfect" TV sets. We finally have the opportunity to show off our talents. According to Mr. Mujing, vice president of Sony TV business, Sony is not ambiguous about whether it insists on adopting a specific display technology. Their fundamental goal is to make the best quality picture quality product, regardless of display technology, as long as it reaches Sony. Accredited performance standards can be used.
The media has been highly praised by A1E. Strictly speaking, A1E does not have much revolutionary new technology. 65-inch, 77-inch OLED panel from LG Display, including Skyworth, Konka TV are all using; X1 Extreme image processing chip from Super TV Z9D; and the most vocal "screen sound field technology" (make the screen emit sound directly) twenty It has been many years ago. Interestingly, A1E brings together a new sensory experience, a high level of industrial design, and the image quality of the signboard. It is simply pushing other OLED TVs aside. OLED panel has some physical indicators such as brightness, color gamut, contrast, and response time, but how to best use these performance, the difference between different brands is very big. The A1E uses the same X1 Extreme chip as the Z9D, and is the highest level in the industry today in terms of noise reduction, SDR signal processing, HDR reconstruction, sharpness enhancement, and contrast enhancement. The OLED screen is not as good as the liquid crystal, but the color gamut and response time, especially the black level, have long been recognized by the industry.

Some people say that A1E is a product that has created a new level of BRAVIA. After A1E appears, it will affect LCD, OLED, and QLED technology genres. Perhaps Sony did not consider it. They are concerned about how to put the product to the maximum. Well, this is the secret to seize the eternal consumer.


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