On April 26th, Hisense introduced an ultra-short-throw 4K laser television with an 88-inch diameter to speed up the capture of the large-screen TV market with a size of over 85 inches. The large-screen LCD TV market, which was originally occupied by foreign brands, is facing the "splashes" of emerging laser televisions.
Wang Wei, deputy general manager of Hisense Electric Domestic Marketing Co., Ltd., told the First Financial reporter that Hisense Laser TV has been launched with 88-inch, 100-inch, and 120-inch models. In the second half of this year, 70-inch and 140-inch models will be introduced. Hisense Laser TV 2017 will be All 4K.
Heavy input, stems from optimistic about the large screen market. IHS predicts that by 2021, 65-69 inches will account for 20% of the global color TV market, 75-79 inches will account for 6% of the global TV market, and 80-inch and above markets will begin to exert their power. Zhong Yikang also predicts that in the next five years, the compound growth rate of the domestic over 85-inch large screen TV market will reach 110%.
Currently, LCD TVs, which are currently mainstream in the market, account for 60% of the cost of LCD panels, and are therefore more affected by upstream panel companies. Wang Wei said that the reason why Hisense has chosen another way, betting on laser TV, is because Hisense has mastered the cost of 70%. Moreover, laser TV is more cost-effective, 88-inch laser TV is only one-third of the same size LCD TV.
Before the outside world, there were three major concerns about laser television. First, laser television was essentially a laser projector. It was necessary to dim the ambient light to see more clearly. At home, people often watch TV while eating. The ambient light will be stronger; the second is the past. Most of the 2K laser TV, and now 4K LCD TV has been popular, slightly less on the clarity; Third, if there are children at home, children often have curiosity, once the child to see the laser head, will hurt the eyes.
In response, Zhong Qiang, Vice Minister of Laser Display Research and Development of Hisense, responded to the First Financial Reporter. First, Hisense has improved the material of the laser television projection screen. Even if the ambient light is bright, it does not affect the viewing effect of laser television; , Hisense and Texas Instruments have made strategic cooperation to jointly develop the core components of laser television, so that laser television also achieve 4K; Third, Hisense laser television has a security protection design, once the sensor is approaching, the brightness of the light will automatically Darken.
Recently, Hisense split the laser television business and set up a separate subsidiary. Zhong Qiang frankly stated that laser television is still in the incubation period, and he hopes more peers will join in. Changhong, Konka and other companies have also launched laser television products. Because laser TVs are targeted at LCD TVs over 65 inches as competitors, LCD TV business with Hisense also constitutes internal competition.
Zhong Qiang revealed that in the next step, the technical direction of Hisense laser TV is to develop from monochrome to two-color. The laser itself emits blue light, and the picture of the color TV consists of three primary colors: red, blue, and green. In the future, red light can also be emitted by the laser. If the laser television is changed from monochrome to two-color, the color gamut is expected to surpass LCD TVs.
55 inches is now the mainstream size of the color TV market, 65 inches will be the next outlet. In the second half of the year, Hisense further reduced the size of the laser TV to 70 inches, and will compete with the 65-inch LCD TV.
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