Since the beginning of this year, it has been absolutely politically correct to smear wearable devices. Taking smart watches as an example, according to the statistics of the Prospective Industry Research Institute, global smart watches shipped 3.5 million units in the second quarter, down 32% year-on-year, and shipments in the third quarter were 2.7 million units, down 51.6% year-on-year. Wearable devices are facing a crisis of life and death, and if you don't pay attention, you may be overwhelmed.
The wearable device industry is in deep trouble. On the one hand, the products are no longer amazing, and the innovation ability is obviously weakened. On the other hand, the smart phone hardware and software continue to mature, replacing the functions of wearable devices, and the demand for consumers is rapidly increasing. Sliding down.
In today's situation, it is widely believed that wearable devices will become a plaything for niche sports enthusiasts, and a large number of manufacturers will go bankrupt and eventually fade out of the mass market. Unless it is to find new directions, such as smart clothing.
When it comes to wearable devices, many people respond first to watches and bracelets. However, smart watches and bracelets play a more decorative role and do not really improve the quality of life. Moreover, smart watches and bracelets are not suitable for placing too many sensors, and the data collected by the wrists is sometimes inaccurate. From this point of view, the decline of wearable devices is not accidental.
So, if the watch and bracelet are not suitable as wearable devices, what is the future of wearable devices? The answer is smart clothing, which is currently more than 10% recognized. Compared with watches and bracelets, smart clothing has too many innate advantages.
First of all, clothes are the rigid needs of consumers, while watches and bracelets are non-essential. Therefore, for smart apparel, it is easier to open the market, and this market is big enough.
Second, the real technology is that you can't feel the technology, and smart clothing is like this. Consumers don't need to spend a lot of time and effort to perceive the existence of wearable devices, and smart clothing will silently focus on the health of consumers in the “backgroundâ€.
Finally, smart clothing has more styles, colors and types. This is due to the diversity of clothing. Once smart clothing becomes the mainstream of wearable devices, all kinds of clothing worn by consumers can be used as research and development objects.
At present, smart clothing is still in its infancy, but more and more clothing companies have joined them, such as Levi's in the United States, Moratex in Poland, and the domestic brand. The market potential will be released and the imagination is huge.
In the future, smart clothing is likely to become a new trend, taking the lead in the fashion field, and finally to the mass market, becoming one of the largest shipments in the wearable device field. According to the "China Wearable Device Industry Analysis Report" data, smart clothing shipped zero before two years ago, and this year's shipments will reach 26 million, the market is vast
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