After color TV, air conditioners are expected to become the second home appliance category to achieve intelligent popularity. On Monday, Midea officially announced that it has completed the intelligent upgrade of air-conditioning products. From 2017, it will gradually phase out non-intelligent products. This is also the first air-conditioning manufacturer to propose the elimination of non-intelligent products.
In combination with previous Chigo, Galanz and other manufacturers have also announced plans to expand the proportion of smart air conditioners, industry experts believe that in the context of the development of smart home development and intelligent technology, smart air conditioning will become the mainstream of the market, and air-conditioning manufacturers The elimination mechanism of non-intelligent air conditioners will help shorten the market penetration time.
It is understood that Midea is pursuing intelligent upgrades for all home appliances, and smart air conditioners are an important part of it. According to Qiu Xiangwei, deputy general manager of the US air-conditioning technology, at present, Midea's air conditioners, air purifiers, humidifiers, dehumidifiers and other categories, a total of 19 series, 126 models of frequency conversion products have all completed intelligent upgrades.
In order to promote the popularity of smart air conditioners, Wu Wenxin, vice president of Midea Group and general manager of Home Appliances and Air Conditioning Division, also pointed out that starting from the 2017 cold year (August 2016-July 2017), Midea Air Conditioning upgraded its smart products and gradually eliminated non-intelligent products. And raised the target of smart air-conditioning sales from 12 million to 2019 cold years in 2017 (August 20-19-2019) to break through 12 million sets.
Wu Wenxin believes that the era of intelligence has arrived. For the home appliance industry, intelligence is no longer in the concept stage, nor is it the future development trend, but it is really coming to everyone and becoming the official battlefield of the air-conditioning industry.
In fact, the development time of smart air conditioners in the industry is not short. As early as in 2012, Chigo launched the world's first intelligent cloud air conditioner, which integrates five functions of online diagnosis and online upgrade. At the beginning of 2015, Li Xinghao, Chairman of the Board of Directors of Zhigao Group, said that the proportion of high-end air conditioners such as Zhigao Intelligent Cloud Air Conditioning in Zhigao Air Conditioning Products has reached more than 30%. In the future, smart cloud air conditioners will continue to be used as a breakthrough point to further enhance the proportion of high-end products. Gradually promote the full popularity of smart cloud air conditioners.
Lai Yunfei, deputy general manager of Galanz Household Appliances Manufacturing Co., also pointed out that Galanz air-conditioning products will be fully intelligent in 2016.
Smart air conditioners are not understood by many consumers to stay at the level of simple mobile phone operation, but focus on the experience of the product and the sensing aspect of the living environment. If the focus of smart TV is home appliance entertainment, then the main change in smart air conditioners is to change the entire family home environment.
Qiu Xiangwei also mentioned that smart air conditioners are not equal to WiFi, and more use sensors, infrared, voice gestures, etc. to achieve simple application scene recognition, as well as inductive reasoning and adaptive environment stress, including intelligent knowledge, self-learning, Smart air supply, etc. Huang Xingke, vice chairman and president of Chigo Air Conditioning, also pointed out that “using mobile phones to control the 1.0 era that is called smart air conditioner in our interior. Today, Chigo has entered the 2.0 era and 3.0 era, and is no longer limited to simple mobile phone control. The data can be stored in the database, and the operation of big data helps the user to monitor the operation status of the air conditioner, thereby realizing the individualization and diversification of the user's own air conditioning service mode.
In response to the intelligent development of air conditioners, China Household Electrical Appliances Research Institute has also officially released the "Technical Specification for Room Air Conditioner Intelligent Index Certification", which is based on five aspects: safety, reliability, comfort, ease of use and energy saving. The added value and experience brought by the rating.
Hong Shibin, an expert on network marketing experts of the Internet Society of China, believes that the intelligentization of air-conditioning has passed the exploration period, and the initial accumulation has been completed at the technical level. With the improvement of the national network infrastructure, driven by mainstream air-conditioning manufacturers and industry authorities, Intelligent air conditioners will enter a period of rapid development and accelerate the upgrading of the air-conditioning industry structure. In this round of intelligent transformation of air conditioners, enterprises with priority layout will usher in a positive. However, it also reminds air-conditioning manufacturers that in the process of switching between smart air conditioners and non-smart air conditioners, we should pay attention to market guidance and avoid a one-size-fits-all approach.
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