Shanghai Sansi: The era of LED display diversification has arrived

[Text|High-tech LED reporter Luo Shenghua] With the development of new display products and breakthroughs in new demand markets and application environments, domestic LED display companies are facing new market opportunities.

From the current competition level of the domestic LED electronic display industry, the competition of the domestic industry is still in the early stage of product competition. The key indicators of competition are mainly reflected in: price, quality, delivery period, after-sales service and so on.

Undoubtedly, the government's policy is the most far-reaching external factor for the LED industry, but its value-added and beneficiary companies are very limited. If the enterprise wants to take root and stabilize its position, the most effective method is the most reliable and self-help.

“Concentrate on increasing the market share of the market, increase investment in technological transformation and scientific research and development, adhere to the construction of the “channel first brand”, and seek long-term and sustainable development of domestic LED display companies. The method." Shanghai Sansi Electronic Engineering Co., Ltd. (hereinafter referred to as "Shanghai Sansi") deputy general manager said in full bloom.

As stated in full bloom, under the impetus of multiple factors such as policies and capital markets, the competitive landscape of the display industry has emerged, and the types of products have also diversified.

From the perspective of product type, the trend of LED display is more obvious. In the big screen market, LED full color display has become the mainstream product in the market, but in the small screen market represented by the door screen, it is still the world of single and double color products. However, with the advancement of technology and the decline of cost, the door screen market, which is the last line of defense for single and double color products, will soon be broken by the full-color LED display.

As a leading LED application company in China, the LED display and LED lighting products developed by Shanghai Sansi with independent intellectual property rights fully demonstrate the top-level technical strength of LED applications. Especially in the full-color display business, it has established a lofty position in the industry.

In terms of production scale, the company has LED packaging, electronic assembly, welding, debugging and other production lines, various types of photoelectric performance testing equipment, various types of device material performance testing equipment, packaging, plug-ins, solid crystal, welding, patch and other professional equipment 200 More than one. With a production capacity of 100000m2 / year LED display and 300,000 sets / year LED lighting.

In terms of sales and brand building, Shanghai Sansi has sales of more than 100 million yuan for 11 consecutive years, with an average growth rate of over 30%.

At the same time, the customer satisfaction survey for eight consecutive years shows that the customer satisfaction rate of “Sansi” brand LED products is as high as 98.9%, and it has established a well-known national brand image at home and abroad.

In addition, Shanghai Sansi provided the New York Times Square LED full color screen to create a precedent for China's LED display landing in the world's top enterprise product collection, and was named "SIGN": the world's second largest LED manufacturer.

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