Seoul Semiconductor joins Haoyang Electronics to expand China's LED lighting market

From the 2010 Shanghai World Expo and the Guangzhou Asian Games to the 2011 Shenzhen Universiade, Seoul Semiconductor, the world's leading LED supplier, has made the opening and closing ceremonies of these large-scale international events even more brilliant with its Z-Power LED series.

As one of Seoul Semiconductor's local partners in China, Guangzhou Haoyang Electronics Co., Ltd. (hereinafter referred to as “Haoyang Electronics”), established in 1995, has established many years of cooperation with Seoul Semiconductor. Haoyang Electronics has won the recognition of the Organizing Committee of the 26th Shenzhen Universiade in 2011 after the 2008 Beijing Olympic Games, the 2010 Shanghai World Expo and the Guangzhou Asian Games, thanks to its excellent product quality and rich experience in large-scale events. It has become the supplier of intelligent moving head beam (BEAM) and LED lamps designated by the opening and closing ceremonies of this Universiade. Haoyang Electronics' more than 200 sets of 1500W intelligent moving head beam lights and nearly 3,000 sets of energy-saving LED lights provide a dazzling stage lighting for the opening ceremony of the Shenzhen Universiade.

In the opening ceremony of the 2010 Guangzhou Asian Games, Haoyang Electronics applied the Z-Power LED series of Seoul Semiconductor to the stage decoration and achieved good results. In the 2011 Shenzhen Universiade, Haoyang Electronics once again selected Seoul Semiconductor's products and embedded the Seoul Semiconductor Z-Power P4 series RGB LEDs into the stage decoration. Haoyang Electronics chose Seoul Semiconductor's products because of its superior lighting quality, and by providing full spectrum red, green and blue light, the Z-Power LED series brings an extraordinary visual experience to stage lighting. In addition, by introducing a high-purity uniform white light with a color rendering index of 80, the Z-Power LED series achieves excellent night visibility, ensuring comfort and safety.

The Z-Power P4 series also features low power consumption to meet energy-saving requirements. The industry's highest luminous efficiency is achieved with a single die, and its efficacy is 100lm/W at 350mA. It does not contain toxic substances such as mercury, no harmful infrared or ultraviolet radiation, and can significantly reduce carbon dioxide emissions. In addition, the built-in Z-Power P4 series of LED decorative lighting products can last up to 100,000 hours, which is more than 130 times the service life of traditional lighting solutions, greatly reducing maintenance costs.

Mr. Jiang Weijun, President of Haoyang Electronics, said: “As a leading supplier of high quality lighting products in mainland China, we are committed to providing our customers with the most advanced value-added lighting solutions. The Shenzhen Universiade is one of the largest events held in China this year. It turns out that based on the previous project cooperation experience of many large-scale international events and the guarantee of quality products, we have once again achieved great success in this year's most important event. Seoul Semiconductor's LED lighting products are outstanding in similar products. It is known for its excellent technology and energy efficiency, and is very safe for the environment. The cooperation with Seoul Semiconductor is very enjoyable, and we look forward to further strengthening the cooperation relationship in the future."

Mr. Li Xiangqi, Vice President of Semiconductor Sales in Seoul, said: “Seoul Semiconductor is very grateful to our partners for their support and trust. We are also very proud to see that Z-Power P4 series RGB LED products have been successfully used in this year’s Shenzhen Universiade. In the stage decoration lights of the opening and closing ceremonies, the Z-Power P4 series offers rich colors for continuous and stable lighting effects, helping to create a comfortable visual experience and optimizing display details. The Z-Power P4 series is also very energy efficient. Durable and environmentally friendly, it is the best choice for all kinds of general lighting applications. We hope to cooperate more with Chinese local partners in the future to jointly develop the Chinese LED lighting market."

Seoul Semiconductor's LED lighting solutions have sprung up around the world, including the iconic buildings of the Eiffel Tower in Paris and the Roman Forum in Italy. At the same time, Seoul Semiconductor has introduced its world-class technology to China, and has been widely used in the 2008 Beijing Olympic Games, the 2010 Shanghai World Expo, the Guangzhou Asian Games and the 2011 Shenzhen Universiade.

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