See the development of China's semiconductor industry from SMIC's development

This year's macroeconomic trend in China is a little bit tired, but it is still difficult to conceal the strong performance of SMIC. As the world's fourth largest semiconductor chip foundry, SMIC achieved a production value of 2.27 billion yuan from January to July, an increase of 47.5%, faster than the industry average of 36.9 percentage points. The sales revenue for the whole year is expected to exceed 3.8 billion yuan, with a profit exceeding 30 million US dollars, and all the indicators have reached record highs.

So how did they do these many achievements? According to Zhao Haijun, vice president of Northern Operations at SMIC, the IC industry has basically coincided with the economic fluctuation cycle. However, in 2012, this law was broken. The company's second quarter sales revenue increased 19.7% year-on-year, "to provide customized services and special products to customers, so that the product has a unique competitive advantage." Zhao Haijun told reporters that differentiated management is an important factor to promote the upward. By digging deeper requirements of customers, adjusting processes and adjusting equipment according to customer orders, and quickly responding to customer needs, it has not only been highly recognized by customers, but also established long-term cooperative relationships with customers.

In addition to seeking new growth points for differentiated operations, focusing on management accuracy and grasping operational details are also an important factor in SMIC's counter-trend growth. From the day-to-day management of electricity, water, and other expenses, Strictly control costs and improve the profitability of the company. In the second quarter of this year, SMIC gained a profit of US$7.1 million. In the first half of this year, SMIC’s sales in Beijing increased by 50% year-on-year, making an important contribution to the growth of the entire company in the first half of 2012.

China is the world's largest chip consumer market. Since the fourth quarter of last year, SMIC has actively adjusted its market strategy, adopted a diversified market expansion strategy, and focused on developing and introducing multiple domestic customers while consolidating its international customer relationships. Form a close strategic partnership. Zhao Haijun revealed that in the second quarter, SMIC’s sales revenue from China increased by 28% from the first quarter, accounting for 33% of the company’s total sales revenue.

Obviously, from the conversation of the vice president of SMIC, we can see that, as a semiconductor chip company, in order to be invincible in the fierce international competition, it is necessary to establish a good business strategy, such as differentiated management. Have a good service attitude, to win customer satisfaction, at the same time to understand how to increase revenue and reduce expenditure, diversified market development. It is expected that China's semiconductor industry will develop better and better.