Renice: Layout Solid-State Drive Industry

Solid-state drives (SSDs) are the replacements for traditional mechanical hard drives. After more than a decade of development, the performance of both CPUs and other hardware has increased dramatically. Mechanical hard drives have grown dramatically in addition to their capacity for more than a decade. There is no breakthrough in performance. Mechanical hard drives have become the bottleneck of computer performance. Solid state drives are rapidly replacing mechanical hard drives due to their superior performance, shock resistance, low power consumption, zero noise, and better adaptability to various harsh environments. At the same time, due to the high cost of SSDs, they are mainly used in the fields of industry, military industry, enterprise, and automotive electronics, and they have gradually begun to spread to personal consumption. Solid-state hard drives replace mechanical hard drives and bring huge markets worth more than US$10 billion every year. So IT giants such as Intel, Marvel, and Samsung are aiming at solid-state hard drives and have joined in the battle for leadership in this new industry.

The SSD consists of a control unit (master) and a storage unit (FLASH chip). The main control is the core component of the SSD. There are only a handful of companies with SSD control in the world, mainly in the United States, Taiwan, Israel, and South Korea. country. In August 2012, the Chinese company Renice announced that its world-first USB 3.0 SSD master chip was independently developed. This indicates that the Chinese company RENICE has become one of the few manufacturers in the world with SSD master control. First, it ranks first in the world.

After making a lot of achievements, Renice started to research and develop the main control chip. According to Renyi’s founder Chu Yibing, this is a very adventurous decision. Although it has a world-class R&D team, the research and development of SSD master chips is not an easy task. There is no model that can be referred to. It can only be based on the team's understanding of the basics of SSD product development and product understanding, and there are no restrictions. Capital investment.

In the initial development of SSD products, Renice cooperated with world-renowned master control manufacturers to develop products with its main control. However, it was found that these products cannot always meet the needs of customers. In the process of sales, customers are always Some bizarre demands and ideas will be proposed. When Renice feeds these requirements back to the controlling company, the controlling company is also helpless because the controlling company's R&D is carried out by a dedicated technical team to research and develop. During the R&D process, they Without contact with the market, their R&D is based solely on the engineer's own understanding and ideas. If the controlling vendor specifically develops an SSD master chip for one of the customer's needs, it will consume huge R&D costs.

At the same time, Renice has mastered a large number of customer needs. Renice has always focused on the collection of customer needs. To this day, the company has maintained this habit, requiring each salesperson to communicate with customers, collect and aggregate customer opinions and needs, and conduct regular summary analysis. From Renice's conclusion, the existing master chip is far away from the market demand. What Renice needs to do is to master the R&D technology of the core component master chip, and it is not subject to the chip manufacturer to design to meet the customer's needs. SSD products.

It turns out that Renice's initial venture was worthwhile. At the same time that Renice's world's first native USB 3.0 master chip was successfully developed, the company received a big order from a Fortune 500 company in a long list of customer needs. Among them, Renice is the only one who can meet the requirements of each customer. Renice is the only choice for customers.

Mastered the research and development technology of the SSD master chip, Renice's products are also divided into two major categories: master chip and SSD products. The main control chip not only serves its own SSD product, but also can be a separate product and sold to other SSD vendors for its product development.

In addition to the USB3.0 master chip, the SATAII chip developed by Renice will also be tested in the near future. The existing USB 3.0 can be regarded as the prototype of PCIe. After the market is verified, PCIe products that meet enterprise-level applications can be launched.

Renice has always focused on high-end fields such as industrial control, military, and medical. After mastering chip R&D technology, Renice can tailor SSD products for some customers and provide optimal solutions for customers with special needs. Therefore, Renice owns in these fields. Absolute advantage.

Based on the USB3.0 main control chip developed by the mobile solid state research disk is Renice's first consumer-level products, this product will Renice's technical strength and thinking for the user to show the most incisive - power protection function, read and write speed Up to 400MB/sec, Windows 8 operating system's windows to go features the best match, etc., with the integration of fashion elements, will become the new darling of the market.

In this way, Renice has both globally leading high-end applications and customized products for its SSD products, as well as PCIe and personal consumer USB 3.0 mobile SSD products. Accurate.

Chinese companies have missed the opportunity to master core technologies in many areas. In the newly emerging SSD field, Renice took the initiative and mastered the core technology of solid-state lithography and stood in the same rank with the international giants. Faced with the tremendous business opportunities brought by the SSD industry, Renice has carefully laid out the layout from the main control to the product and demonstrated a strong competitive advantage. The top spot is just around the corner.