Standing in the air of Internet TV, it is not about where to blow, but how to use the standard to wind the direction.
When China's first high-end Internet TV VIDAA lands, real connoisseurs will not be exclaimed for its unique design and style. At best, it is external. True connoisseurs will focus on VIDAA's three micro-innovations, which is the secret weapon of VIDAA.
As Hisense's first high-end Internet TV, VIDAA carries Hisense's young dreams and the desire to occupy the latest technology.
Compared to other peers who claim to be Internet TV, is VIDAA a flag or a revolution?
According to Blue Tech's observation, we are more willing to regard VIDAA as a flag bearer. With Hisun's introverted and incompetent character, the flag is the best praise for Hisense. Using technology to practice itself is the foundation for Hisense's technical strength.
The role of the revolutionaries requires the subversion of bloody storms, and even the challenges of peers or different pressures. It is not that VIDAA lacks the generals, but that they prefer the real warriors to compete on the battlefields of technology, marketing, and branding. This is a truly kingly gesture.
(General Manager of Hisense Haishi Yun Yu Zhitao)
What are three micro innovations?
The king's innovation does not necessarily need to subvert meaning. Take Japanese home appliance companies as an example. They have won respect because of their micro-innovation in technology, which has led to the collective glory of a generation of home appliance companies in Japan.
What is VIDAA's micro innovative pedigree that can bring consumers? Can a demonstration effect be brought to the industry?
"The three micro innovations that VIDAA has include wireless charging, intelligent light-sensing boot, diffused voice-activated device V (will be upgraded to VIDAA smart home control center in the future), etc. In terms of overall system performance, I feel that I am currently looking for There is no second television of its kind, which is the core technology unique to VIDAA,†said Yu Zhitao, general manager of Hisense Haishi Cloud, in an interview with Blue Tech.
(Yang Ming, Chief Operating Officer, VIDAA)
Winning details, this is VIDAA's commitment to micro innovation. "VIDAA Internet TV's smart power ring has undergone hundreds of through-hole size experiments, and the design radius has been finally determined to be 11.25mm, which has achieved the perfect unity of finger comfort and functionality. When the finger touches the halo, the TV can be turned on or off. Six seconds of continuous touch of the aura, the remote control turns on the beep mode and helps you automatically find the remote control. This design is clever and mysterious, and it has a humanized standby function. It is the perfect combination of aesthetics and function, said Yang Ming, chief operating officer of VIDAA.
The micro-innovations bring consumers experience for the first time in the industry. For example, the VIDAA TV has a ring-shaped hollow breathing light in the lower right corner. It is not only a breathing light. When a finger poke into the breathing light, the TV can be turned on or off at a second speed. In addition, if the finger stays in it for 3 seconds, the remote controller will turn on the beep mode, which is a novel and practical black technology for the user who cannot find the remote controller.
The origin of VIDAA with international origin is the core guarantee of its technological innovation. VIDAA has independent product development and operations teams, including the Canadian VIDAA team of Jamdeo Technologies, Haishi Cloud VIDAA Operations Center, Hisense National Key Laboratory, and Industrial Design Center. He currently serves as the deputy general manager of Hisense Canada's Jamdeo Technology Co., Ltd. and VIDAA's chief operating officer Yang Ming. He has 14 years of background in Internet TV research and development, and has successively participated in the preparations for the establishment of Hisense's European R&D center and the US R&D center.
In fact, the ecological core of Internet TV lies in content. In order to compete with its rivals, VIDAA reached a strategic cooperation with HW, iQiyi, Tencent video and other video platforms. It has 15,000+ movie resources, 150,000+ TV drama resources, and average daily update of film and TV drama resources is more than 10, even though Without purchasing members, there is still 92% free HD content viewing, and 1080P HD video resources account for more than 90%.
This is the responsibility of the flag bearers. The real industry leader does not rely on smashing and attacking opponents to raise their identities. Instead, they preach words and deeds and use technological innovation to create consumer demand.
VIDAA has come in the future
"TV competition is only successful if not late. Hisense has been planning to launch VIDAA brand for a long time, choose to launch at this time node because just doing everything to prepare." General Manager of Hisense Haishi Cloud Yu Zhi Tao said to the blue technology.
It is reported that Hisense had the plan to publish the VIDAA Internet TV brand at the beginning of the establishment of the VIDAA smart TV system. The VIDAA system has completed 4 iterations of upgrades since its release in 2013, and both the content ecology and user operations have been fully prepared.
Technical domineering is the foundation of VIDAA. Based on the overall technology solution of Hisense ULED, VIDAA can be comparable to any television in the world, including the picture quality of Samsung, LG, and Sony. The quality of Hisense is undoubtedly the key advantage to win.
According to Yang Ming, chief operating officer of VIDAA Internet TV, VIDAA will continue to introduce personalized light luxury services for young Internet TV users who are pursuing quality consumption, creating high-end products with the ultimate in audio and video, minimal creative interaction, craftsman-quality fashion and massive HD video services. Internet TV benchmarking.
(Zhou Shenghui, General Manager of VIDAA E-Commerce Center)
"About VIDAA in the end how to sell, we may be able to guess it. Since it is an Internet brand it is sold through the Internet channels, is nothing more than two, one is Tmall, Jingdong and other pure e-commerce channels, through the Internet VIDAA can be generated with the user Direct interaction; the second is the O2O system, combining online and offline, and realizing unified online and offline prices,†said Zhou Shenghui, deputy general manager of Hisense E-Commerce Division and general manager of VIDAA E-Commerce Center.
The future has come and is within reach. VIDAA realizes the dream of young people and their own young dreams. After the gorgeous turn, VIDAA's goal is to occupy 50% of the market share. Faced with a price war that broke out at any time, VIDAA was high on its head: not afraid of low-price competition.
This is a bloody nature.
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