Haipai Communications, which is the top three domestic mobile terminal shipments, has joined forces with Marvell, a world-renowned 4G terminal chip supplier, to hold a strategic cooperation alliance conference in Shenzhen with the theme of “Being a leader, returning to the seaâ€. The two sides announced a long-term depth. Strategic partnership, to jointly develop the 4G terminal market, while Haipai grandly released ODM products and various public board products based on Marvell quad-core 5-mode LTE single-chip platform PXA1920. The three major operators and leading mobile phone manufacturers such as Xiaomi, Lenovo, Coolpad and Huawei all sent high-level representatives to congratulate.
Haipai, which has always been known for its momentum, has made a name for itself in the 3G era. Now it has once again entered the 4G market with a high-profile black horse trend, which will surely set off a wave of shipments and chip platform market share, and is expected to trigger thousands. The potential of the 4G terminal in the Yuan. According to Mr. Zou Yonghang, Chairman and President of Shanghai Communication Technology, today's Shanghai-based R&D staff has passed thousands of people and has become the top five design company in China.
Ding Bin, vice president of Marvell Global, also announced Marvell China's partner strategy at the launch conference, which hopes to jointly operate operators, OEMs, solution design companies, ODMs, component manufacturers, application software vendors, system integrators, Internet companies. Etc., establish a core partner system, share core strength resources, jointly promote technological innovation, and provide deep customization services to jointly develop target markets.
Marvell increased investment, and the competition in the thousand yuan machine market is becoming increasingly fierce
In the face of a strong Qualcomm before, and after the aggressive MTK and HiSilicon competition, Marvell wants to continue the TOP2 leading position in the global 4G chip market and further expand the territory, and vigorously seize 4G through the good middle and low-end models. The market share of the chip has been urgently needed, and the alliance with Shanghai has undoubtedly overweighted its odds, which will also make the current terminal chip competition more intense.
Marvell's world's first quad-core 5-mode LTE single-chip platform PXA1920 has passed a series of China Mobile's popular entry-level 4G models, such as Coolpad 8720L, Cooler 8705, Lenovo A788T, Hisense X8T, Huawei G521, Huawei G616
Samsung G3568V and other beautiful transcripts. Nowadays, through the latest mature ODM and public board products released by Shanghai Shipping, it will penetrate into more second- and third-tier OEM customers, and it is expected that the 4G market share will be further improved.
The PXA1920 platform solution incorporates a high-performance quad-core ARM Cortex-A7 application processor with advanced graphics processing and video processing capabilities, and a proven, current-proven Marvell five-mode modem technology that delivers low-cost Linux and Android mobile platform, supporting TD-LTE, LTE FDD, HSPA+, TD-HSPA+ and GSM/EDGE standards. The PXA1920 delivers a breakthrough end-user experience in mobile broadband, multimedia and gaming applications with its high performance, low power consumption and ubiquitous connectivity to meet demanding consumer mobile lifestyles and long battery life Demand.
Philip Poulidis, Marvell's global vice president and general manager of the mobile and IoT business unit, expressed his commitment and determination to Marvell's long-term commitment to the 4G terminal industry at this conference and introduced Marvell in June and August 2014. Together with ZTE, the world's first LTE uplink carrier aggregation demonstration, and China Telecom and Nokia Networks jointly held the world's first fusion FDD and TDD carrier aggregation demonstration to demonstrate Marvell's leading position in LTE technology.
Mature and stable ODM and public board solutions help seize market opportunities
As we all know, the thousand yuan 4G mobile phone is an important part of the operator's 4G strategy. The popularity of 4G is essentially the popularity of 4G terminals. The number of 4G users will become the prerequisite for the rapid maturity and improvement of 4G networks. In the first wave of the first wave of thousands of yuan, Marvell undoubtedly won a city first, so that the former monopolist Qualcomm felt great challenges and pressure, but also stepped up the layout of the low-end and entry-level markets.
China's first thousand yuan 4G mobile phone - Coolpad 8720L and the first batch of 4G mobile phones within the thousand yuan - Lenovo A788T and Cooler 8705 both use Marvell's PXA1920 high-performance quad-core single-chip processor, shocked the industry after the market, and got the market Responding positively, once the sales were hot and out of stock, it played a role in fueling the acceleration of the domestic 4G process. They have always been the three seats of the operator's bundled TOP5 sales model.
Today, Haipai launches a 4-inch, 4.5-inch ODM-based solution based on the PXA 1920, which provides customers with high-performance, high-quality thousand-key turnkey solutions. The PXA 1920-based public board product released at the same time provides a wider selection of main screen sizes: 4.0", 4.5", 5.0", 5.5", 6.0", etc. In addition to providing R&D support, Haipai also provides channels and after-sales services. Operational support and consistently strong delivery capabilities. These PXA 1920-based public boards have been adopted by many 4G brand manufacturers on the market.
It is particularly worth mentioning that, due to Marvell's impressive performance in the 4G LTE market this year, according to authoritative data reports, Marvell ranks among the top two in the global and Chinese LTE chip market, accounting for nearly 30% of the domestic LTE market share. It is precisely because of extensive market validation that Marvell's mature 4G solution can help mobile phone manufacturers to control the production cycle of 3 to 4 months in the current China Mobile 4G network test environment is still updated, so it can be very Help customers to seize the opportunity of 4G terminal market within 1,000 yuan.
4G networks are not one-step, multi-mode multi-frequency coexistence, and product stability are very important. At this point, Marvell has a long time of accumulation in 3G technology TD-SCDMA, WCDMA, and 4G technology TD-LTE, FDD-LTE, which is a favorable guarantee for Marvell to continue to develop. At this conference, Ding Bin, the global vice president of Marvell, emphasized that the company will continue to increase R&D investment, deeply participate in the standardization and evolution of China's technical standards, and provide corresponding chip solutions for the operator market, open market and e-commerce market. The solution is to provide customized chip solutions for China's world-class mobile phone manufacturers, and will also provide Turn-key soluTIon services to customers.
Cooperation will advance to 64-bit platform
"Marvell has already set a strategy of RMB 4G when it enters the 4G mobile phone market. In the future, we will continue to implement this strategy, and will continue to upgrade on the basis of the original mature platform, and further expand the products with partners. The series further optimizes the entire platform, optimizes the whole machine, and provides customers with more choices,†said Philip Poulidis, global vice president and general manager of the mobile and IoT business unit at Marvell. "Marvell PXA1920 is the first icon of Marvell's cooperation with Shanghai-based mobile phone chip platform. It is aimed at high-volume entry-level market. Based on this good start, the two parties will follow Marvell's next-generation 64-bit full range of LTE product lines. The partnership includes the PXA1928/1926 for the mainstream market, the PXA1908 for the mass market and the high-performance eight-core product."
Compared with the previous generation, the PXA1926/PXA1928 uses mature modems, including WiFi and GPS, in the communication function, but has been greatly upgraded in the AP part, using the 28-bit ARM A53 low-power architecture of 28nm process, and Great improvements have been made in power management. The platform also supports dual connectivity, CSFB and VoLTE voice solutions for LTE networks and features full HD capable GPUs (GC3000/GC5000) for high performance and low power computing for media-centric mobile devices .
Another feature of the series is in information security. It has a built-in hardware processor that creates a secure space from the chip level. It uses the core encryption algorithm to store the ciphertext of the user's input and monitor it in all directions. Marvell also works with ARM to automate the switching of non-secure spaces to secure spaces at the hardware level, ensuring information security. On the other hand, the PXA1928 platform has passed many security certifications, such as how to ensure the operation of online payment and online shopping, and how to protect copyrighted content. For example, the CTA certification process of the Ministry of Industry and Information Technology is also international. The FIPS, a security certification body, has been certified to 140-2 Level 3 and is also being certified by the open source Global Platform.
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