[Annual Meeting] compete for the LED market outlet: subdivided into king

[Text|High-tech LED reporter Yue Mengdi] The old saying goes, "There is a specialization in the industry." If a person's ability is strong, it will not be possible to do everything. The company is the same, the strength is strong, and it is impossible to cover all aspects. Refinement and specialization are new requirements put forward by the market for enterprises in various fields of the LED industry.

In the view of Wu Yongsheng, general manager of Xinguanglian Semiconductor, the situation of the upstream chip market is constantly changing. Facing the market changes, Xinguanglian’s strategy is to continuously introduce something different in key technologies and pay it to the market. Demand, planning for market segments.

Although 2014 is the first year of LED lighting, the upstream chip has also a great recovery, but behind the shortage of supply, the price has not rebounded. To change this situation, the chip factory must innovate in technology, continuously improve the yield of the product itself, strengthen the control of the cost, and make the existing products to the extreme, while looking for new breakthroughs.

Everyone has his strong and weak points. Adhere to Huacan Optoelectronics, which only focuses on chips, the future goal is to be a professional independent supplier, rather than doing it all. Huang Huishi, director of R&D of Xinguanglian Semiconductor, also said that the company will grasp the characteristics of each product, be more sophisticated, segment the market, and differentiate products.

The unanimous development orientation and strategy reflect the fact that upstream chip manufacturers are becoming more and more aware of the subdivisions.

Adjusting the development strategy and improving the concentration is not only considered by upstream companies. Midstream packaging companies are also doing similar considerations.

Different LEDs have different development directions, and the packaging positioning of the market segments has put forward more requirements for accessories, including power supply, drive, and light distribution. Different subdivided package devices require their packaged manufacturers to re-develop modules, which will obviously change the production of peripheral packaging.

LED packaging forms and technologies are all in full bloom, but they also face some incomplete accessories and different product standards. Some packaged products may be more in the customization stage. Zou Yiming, general manager of Xinyue Optoelectronics, told the reporter of "High-tech LED" that the new technology such as chip-level packaging and flip-chip is emerging in the market. The company will not have large investment for the time being, but will conduct preliminary experiments and evaluations until the market matures.

This idea coincides with Mulinsen. Lin Jili, general manager of the Mulinsen LED Lighting Division, said at the 2014 High-Tech LED Annual Meeting: “In order to meet individual needs, companies must first undergo a comprehensive evaluation, including research and development, materials and other costs, and customer growth, and then consider production.”

In fact, personalized products are innovations in a sense. Innovation cannot exist only in the laboratory, but in the business environment, individualized innovation can be turned into commercial value and profit. But transforming a personalized product into a generic product requires a process. "Subdivided packaging mainly depends on the market demand. If the quantity is not up, it will be difficult to promote." Lin Jiliang said.

In 2014, the line will be over, and the market is generally optimistic. In 2015, where the focus of product research and development should be placed, companies must have a preliminary idea.

Vibration Motor:

Is mainly used for adult health care products and toys micro vibration motor is a Dc Motor, the motor shaft with an eccentric wheel, when the motor rotation, eccentric circle particle is not turn the heart of the motor, make motor is constantly out of balance state, caused by inertial effect.


Characteristics: small volume, strong vibration;


Features: small size, fast speed, stable performance, low price, can use battery drive,Can change the different materials of the pendulum head
Vibration Motor  Vibration Motor
Method of use: the best stable in horizontal plane, installed on the dc vibration motor  output shaft parts, cannot use a hammer to knock, knock prone to press into the dc vibration motor  drive, may cause damage to internal components, and cannot be used in the case of blocked.

vibration motor

Operating temperature range:

vibration motor should be used at a temperature of -10~60℃.

The figures stated in the catalog specifications are based on use at  ordinary room temperature catalog specifications re based on use at ordinary room temperature  (approximately20~25℃.

If a vibration motor is used outside the prescribed temperature range,the grease on the gearhead area will become unable to function normally and the motor will become unable to start.Depending on the temperature conditions ,it may be possible to deal with them by changing the grease of the motor's parts.Please feel free to consult with us about this.


Storage temperature range:

vibration motor  should be stored ta a temperature of -15~65℃.

In case of storage outside this range,the grease on the gearhead area will become unable to function normally and the motor will become unable to start.


Service life:

The longevity of vibration motor  is greatly affected by the load conditions , the mode of operation,the environment of use ,etc.Therefore,it is necessary to check the conditions under which the product will actually be used .The following conditions will have a negative effect on longevity.Please consult with us should any of them apply.


●Use with a load that exceeds the rated torque

●Frequent starting

●Momentary reversals of turning direction

●Impact loads

●Long-term continuous operation

●Forced turning using the output shaft

●Use in which the permitted overhang load or the permitted thrust load is exceeded

●A pulse drive ,e.g.,a short break,counter electromotive force,PWM control

●Use of a voltage that is nonstandard as regards the rated voltage

●Use outside the prescribed temperature or relative-humidity range,or in a special environment.

●Please consult with us about these or any other conditions of use that may apply,so that we can be sure that you select the most appropriate model.


when it come to volume production,we're a major player as well .each month,we rurn out  600000 units,all of which are compliant with the rohs directive.Have any questions or special needed, please contact us, we have the engineer group and best sales department to service to you Looking forward to your inquiry. Welcome to our factory.

vibration motor

Vibration Motor

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Shenzhen Shunchang Motor Co., LTD. , https://www.scgearmotor.com