With the development of the times, does the nature of TV and TV manufacturers have new changes? As a leading brand in the industry, TCL provides us with a new perspective. On March 6th, TCL 2018 Spring New Product Conference was held in Shanghai. This press conference invites nearly 500 senior executives, industry experts, investors, channel partners, authoritative media, etc., and witnessed this highly creative event. The conference was successfully held. At the same time, in this conference, TCL global brand spokesperson Ma Tianyu also came to the scene, becoming the world’s first user of TCL’s new X5.
2017 is a year of serious challenges for color TV manufacturers. With the “product leadership†strategy as the leading factor and the product's commitment to users, TCL has achieved a breakthrough in contrarian growth. Data show that: In 2017, TCL Multimedia's annual cumulative LCD TV sales volume reached 23,231,141 units, an increase of 16.4% year-on-year; TCL brand TV shipments ranked among the top three in the world; TCL TV overseas shipments have been domestic brands for nine consecutive years. one.
On the basis of consolidating the achievements, we entered the new starting point of TCL in 2018, rethinking the nature of television and vendors. TCL Group senior vice president, TCL Multimedia CEO, Thunderbird chairman Wang Cheng said at the press conference: “With the promotion of Internet smart technology iteration, TV products are no longer just a piece of hardware. It also includes systems and rich The content and application services under various home scenarios. Therefore, the essence of TV manufacturers is the provider of user time solutions."
On this basis, TCL will enhance all aspects of content, services, artificial intelligence, audiovisual, and home art, providing users with a better time plan, allowing users to enjoy the beauty of every second of family time.
The first is a comprehensive upgrade of content, that is, the “1+N+1†strategy for content operations. The first "1" is a large-scale content cooperation platform, which is Tencent video. "N" refers to a number of large-scale content partners, such as 4K Garden, 1905 Film Network, and Ricky Animation. At present, there are already 10 content platforms that have reached a cooperation with TCL to provide differentiated content. The last "1" refers to an integrated broadcast control platform that is deeply tied with TCL, that is, a licensee. After a year or so of preparation, the TCL officially joined hands with the South New Media. It is the first time that the industry has seen in-depth cooperation between television manufacturers and licensees, and has adopted the industry's first strategic partnership model of “capital cooperation + resource integration + team collaborationâ€. Yao Juncheng, senior vice president of Guangdong New Media South, paid great attention and support to the in-depth strategic cooperation with TCL.
At present, TCL smart TV has more than 2 million paid subscribers. In order to provide users with better exclusive services, TCL has launched a large "hui" service. The “Great†service provided by the “Fast and Fast Province†service not only allows users to watch updated content in advance, and skips advertisements for booting and placement. What’s more important is that TCL’s “Great†staff will directly log in to all TCLs with an account number. TV pre-installed APP features, enjoy cross-App video, music and other consistent membership services, do not have to frequently log in between the various App accounts.
Only enriching the content still cannot achieve the user experience effect that TCL pursues. From the perspective of saving user time cost, TCL further strengthens the time plan with artificial intelligence technology. Artificial intelligence can bring two major changes to users: the revolution of interactive methods and the improvement of data utilization efficiency. In the application scenario of TV, TCL artificial intelligence 2.0 plus will improve the user's needs more quickly through the enhancement of comprehension, retrieval, and service. It is easier for people to find information and services. Second, TCL artificial intelligence will also use face recognition technology, build a multi-modal user system, and provide true personalized content recommendation capabilities to make information and services more accurate. Of course, all this is based on the open ecological platform created by TCL. It cooperates with many companies such as Baidu, Tencent, HKUST, Shangtang, and Cognizance to provide users with a full-interaction, fast-response, and strong-artificial artificial intelligence experience. . At the press conference, Jing Ye, general manager of Baidu Distinctive Department, said that in-depth technical cooperation with TCL will have a significant impact on the smart TV industry and China's artificial intelligence technology.
Rich content and convenient AI services still need to rely on TV as a terminal for the user's time plan. For this reason, TCL has launched three new products to expand the lineup of its X, C, and P product lines, namely the X5 primary color quantum. Point TV, C6 new theatre TV, P5 slim new surface.
It is understood that X5 is adhering to the concept of technology and artistic beauty, and is committed to providing a noble and elegant artwork for the living room of the new elite. The X5 uses industry-leading quantum color dot technology to achieve high color gamut, pure color, and long-lasting colors. It also features Dolby Vision® HDR technology to provide consumers with richer color presentations. And clearer picture detail performance. With Harman Karton custom sound system, Dolby Atmos® is supported, allowing consumers to feel the flow of notes around the body. In terms of design concept, X5 realizes a 4.9mm ultra-thin body, adopts a curved full-screen design, so that the vision is no longer constrained by the frame, and in addition draws inspiration from Chinese classical architecture. Its tiled fly cornice design is not only smart and full of momentum. Let TV enhance and extend the overall visual sense.
C6 is tailor-made for the new middle class, with a view to becoming a “counselor†of the urban population. The high color gamut of the primary colors and the Dolby Vision® can bring clearer picture effects and richer detail to the user's viewing. The unique sound tube audio design combined with the Harman Kardon stereo with Dolby Atmos® allows the ears to feel surround from all directions. Starscreen's full screen design and elegant gentleman's grey color make C6 full of romantic art.
P5 is created for the new generation who is pursuing the trend of style. The sophisticated P5 uses a 4000R gold curved screen, smart eye design, and frame-in-one molding technology. It is exquisite and full of craftsmanship to make young consumers look at it. Will fall in love, do not have to tangled and picky for Yan value. P5 in the heart in the same sound quality performance, MEMC motion image stabilization technology, so that passion events without smearing; professional Conchs sound sound, so that exciting voice enthralled.
Any era is calling for excellent products and ideas. In this era, only innovative innovators will win. With the rapid reshuffle of the global consumer electronics industry, the globalization of Chinese companies is a general trend. Judging from this conference, TCL has brought us not only a unique new concept of the industry, new technologies, and new products, but also witnessed the continuous innovation and surpassing of the big power brands. It is believed that in the new year, TCL will rely on its technical strength, quality assurance and service accumulation to deeply immerse itself in the depth of the consumer electronics industry. It will be more brilliant and exciting on the global stage and provide better user time for users around the world. Program.
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