The spring of IPTV is here?
2011 should be a year when IPTV has been booming for several years and has been depressed for several years.
The data shows that on January 11, 2011, BesTV, which successfully backdoored into the A-share market, ushered in the first golden week after the listing. During the Spring Festival, IPTV ratings increased by 20% year-on-year, and the startup rate of the 4 million users sampled exceeded 90%.
One of the most addictive for IPTV viewers is its New Year's Open Movie Dinner. In addition to the basic inclusion of the annual Chinese and foreign blockbusters, Zhang Yimou's special movie movie is also launched. For the Chinese New Year's Final Four, "Let Bullets Fly", "You Are the One 2", "Laughing Out", "Zhao's Orphans", undoubtedly grabbed the top four seats on demand from IPTV users. And this is also the first new year of gold dug by BeTV Hot blockbuster.
What makes IPTV users even happier is that the premiere of Jiangsu in Feng Xiaogang's "You Are the One 2" is handled and broadcast by Jiangsu IPTV throughout. Fans can not only discuss love with the creators on IPTV, but also taste after-dinner fruits such as "shooting tidbits" and creator interviews on demand.
In this regard, the industry predicts that 2011 will be a harvest year for China's IPTV. Because with the further deepening of the integration of the three networks, the interactive form represented by IPTV has become the trend of the new media industry. With the dual drive of policies and markets, it is expected that by the end of the year, the number of IPTV users in the country will reach 12 million, of which China Telecom's IPTV users exceeded 10 million. Maybe the spring of IPTV has really arrived?
This prediction is based on the existing scale and development trend of IPTV. As of the end of 2010, the number of users in the Chinese IPTV market was approximately 8 million. From the point of view of the distribution of operators, China Telecom is unique, with a user scale of 6.68 million. The rivers and lakes of local telecom operators are divided among the top three Jiangsu (1.7 million), Shanghai (1.3 million), Guangdong (1.1 million), and Zhejiang, Fujian, Hubei, and Anhui, which are closely followed.
In addition to the above-mentioned meals, IPTV's actions in movies include home cooking that fans have long awaited. After the Jiangsu area, BesTV recently launched a PPV film and television "Big Gift Pack" in Shanghai: "Premiere" (the latest movie) + "Watching a Big Movie" (important hit movie), 10 yuan per month, single The fee for ordering a film is 3-8 yuan. In addition, BesTV is also preparing to use three-screen fusion technology to connect IPTV with mobile phones and the Internet. Films that have not been watched on IPTV can also be watched on mobile phones and PC clients, allowing viewers to enjoy watching movies at any time. Supermarket fun.
As IPTV continues to glow and heat up, another voice has emerged: IPTV is the savior of the "hourglass" box office of the repressed Chinese film blockbuster. The industrial structure of Chinese film will also be expected to change due to the addition of IPTV. However, the reporter found through interviews with people in the film industry that the situation is far from being so optimistic and simple. The big cake of the film industry is actually not something that can be moved if you want to.
IPTV can't change the box office
Regarding IPTV, BesTV's marketing advertisement is this: "If you don't have time to go to the theater, you don't have time to go to the disc store to find discs. Now you can watch pay TV at any time. If you want to enjoy the freshly released cinema blockbuster, the most cutting-edge in Europe For a fashion show, watching TVB ’s latest episodes in a row, and an uninterrupted live broadcast of NBA games all day, then just click the IPTV remote control in your hand. "
But does this "everything" include changes to the film industry and film box office structure?
Supporters believe that the most serious problem in the current Chinese film market is the deformity of the box office structure. Nearly 500 domestically produced movies were produced in 2010, but only 110 have the opportunity to enter the cinema. Of the 110 films that have the honour to show their faces in the cinema, only 17 are big films with big investments and big productions, but the box office revenue accounts for half of the country; while the remaining small-cost movies only make a small part of the money, most of the box office Return. This "hourglass" box office structure will have a profound impact on the transformation of the entire Chinese film industry due to changes in IPTV's film presentation and publicity methods.
Wu Bing, an associate professor in the management department of Beijing Film Academy, is the screenwriter and director of many movies and TV series such as the movie "Siege of October" and "Thirty-Six Love". In the interview, he was surprised by this view. "IPTV is a new carrier platform, just like TV can show movies, TV movies, and all cinema films. Can you say that it can change the movie industry? It can only be said that there is one more kind of movie The new display platform and the way of repatriation of funds only. "From this logic, in fact, the big and small movies are the same. "Because from the professional perspective of the film, how big or how small the film is made up of: 1. The box office recycling of the mainstream cinema; 2. The right to broadcast television; 3. The copyright of audiovisual products. Now the price It was affected because of the impact of new media copyrights, including the Internet and IPTV, which are all new media copyrights. Its increase has impacted the copyright of some audiovisual products in the original structure, and the theater line is still the theater line. "
"As for small films, IPTV will give them a certain amount of survival space, but can it change the structure of the film industry?" Wu Bing believes that the current mainstream film market, such as the United States, is not defined by the medium of filming. Movie products are defined by the way in which the product's main funds are recovered. If the fund recovery method of this product is not mainstream cinema, then the investment of these products is very small. From the technical point of view, visual effects, star lineup, publicity, etc., they are generally incomparable to blockbuster movies. Most products, such as some films produced by HBO, are produced for new media just like Chinese TV movies.
"Some institutions in the United States have an unwritten rule that the production of films with a cost of less than 5 million US dollars is under the control of the TV business department, and the cinema films must be invested to a certain amount to be managed by the film business department. Of course, 500 Films under $ 10,000 may also rush down the market, but they must not be aimed at it. "
Wu Bing said that at present, the professional level of the industrialization of the entire Chinese film market is not particularly clear, so many concepts, terms and problems are often confused and discussed together. "If you count both the movies made for TV and IPTV, there will indeed be some small-cost, non-mainstream cinema products that have more market space than before, so when we talk about this issue, we must add this premise. As for There should be no major changes in the box office structure. For example, the sale of hundreds of millions of large-scale movies, but also to digest IPTV copyright, and its copyright, including the 6 sets of copyrights it gives to CCTV, is definitely much higher than the small movies. So regardless of the large movies, the industry The proportion of the structure is the same. The only change may be that because of IPTV, the distribution channels for some small and medium-sized investment films and the space for the return of funds have increased. "
The only possibility for IPTV to change the industrial structure of the Chinese film market is that it impacts the cinema and distribution methods, and the audience's way of watching movies is squeezed by the emergence of IPTV. However, Wu Bing believes that this situation cannot happen in the short term. Because China's current theater chain has continued to increase, and the number of screens has increased very rapidly, it is unlikely to have any major impact on the industrial structure.
"Of course, the emergence of IPTV will change the way some people watch movies. If it is expanding the space of film and television products, it will indeed enable people who have not watched movies before to watch from IPTV. However, some films have a major impact on mainstream cinemas. The competition is very fierce. For example, 3D, IMAX, movies that do not produce effects in other media, you must go to the theater to watch. "
Xu Wen, the producer of many films such as "Night Shanghai" and "About Love", is also very surprised that IPTV will change the formulation of the box office structure. "IPTV and TV are a category. Its appearance will divert the entire movie market. After the TV was invented, the movie fell to the bottom from such a prosperous world. The same is true for IPTV, because it can easily see the latest movies, and the distribution is sure, but it diverts the entire movie market, and large and small films. The proportion in the market does not matter. And it is not as revolutionary as the birth of TV, it is just a variation of TV, so I do n’t think it will have any shocking effect, because the viewing effect of the big screen is unmatched by TV. Yes, no matter how IP, it's just a TV. "
LEDStrip Lights Commercial,LEDStrip Lights,USB Power Outlet,Custom LED Light Strips
Dongguan baiyou electronic co.,ltd , https://www.dgbaiyou.com