Decrypt Xiaomi mobile phone: PC-like production and zero inventory supply chain

At the Mobile Internet Conference on May 10, Yu Chengdong, chairman of Huawei Mobile Terminal, announced that he would cooperate with Qihoo 360 to provide 360 ​​mobile phones to Qihoo 360. Earlier, on May 5, Zhou Hongyi, chairman of Qihoo, announced on Weibo a "thinking decision for half a year": to enter the smartphone.

On the same day, Baidu announced its cooperation with Changhong to push a thousand yuan smartphone.

This is the second collective "crash" between Internet gangsters. As early as last year, Baidu has cooperated with Dell on smartphones, Alibaba Cloud and Tianyu have launched Alibaba Cloud phones, and Tencent has also cooperated with Huawei and HTC to launch mobile phones.

Internet giants have been testing smartphones for half a year, mostly with "thunder and little rain". The product quality and after-sales have been repeatedly questioned, and the channels and marketing are far from the products of traditional mobile phone manufacturers. Who crashed the plane again?

Hongbo, the founder of 5G, believes that an Internet digger explores the mobile Internet, or pushes products (such as browsers), or pushes applications (such as mobile Weibo), or pushes Asian operating systems (such as software stores), but none succeeds; The second is the success of Xiaomi ’s mobile phones, making Internet gangsters feel that the Apple model is still the most correct way to return to the “software + hardware + Internet” path, the so-called triathlon model.

However, in an interview with our reporter, Li Wanqiang, co-founder of Xiaomi mobile phone, believes that in addition to the "triathlon", the current success of Xiaomi mobile phone is due to the use of Internet technology to transform the mobile phone manufacturing industry: One is the supply chain management of Dell model to achieve Zero inventory, customized on demand; second, Amazon-like channels, reducing channel costs; third, "zero-fee marketing" based on social media.

In addition to the product marketing of "birth for fever", the best price-performance ratio is also the reason for attracting "cock silk". Li Wanqiang said: "Optimal price" is practiced through "zero inventory supply chain + e-commerce + zero fee marketing".

Hong Bo believes that deciphering the "Xiaomi model" is to decipher the manufacturing industry in the era of the mobile Internet.

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