Internet mobile phone market turmoil millet backyard caught fire

This summer, Qihoo 360, Shanda, Netease and many other Internet companies announced a high-profile collective advancement in the mobile phone market. This coupled with the previous Alibaba, Baidu, and Internet mobile phone enclosures suddenly broke out, and the low-cost high-profile smartphone market " "Windwind", painstakingly operating a year's Xiaomi mobile phone, suffered numerous attacks from competitors.

At the same time, Xiaomi’s mobile phone is a “backyard fire,” and the products have repeatedly encountered turmoil such as restarting the door, renovating the door, smashing profits, disguised price cuts, official rollovers, over-marketing, and even the “70 million feedback” event opened on the weekend. Was attacked by netizens as "fighting inventory."

A few days ago, the news that Xiaomi had obtained the third round of financing was spreading in the industry. According to industry sources, each millet cell phone has a "windfall" of nearly 700 yuan. The slogan of Xiaomi’s mobile phone startup was “cutting the throat price” to provide the most cost-effective mobile phone. However, today's millet phone configuration is already a mid-range, the price of 1999 yuan even more lost its glory. Qihoo 360, Shanda, Baidu, Alibaba, Netease and other Internet giants are all starting to force thousands of smart phones, direct impact of the cost-effective millet phone.

Under the impact of many Internet mobile phones, millet companies questioned by the outside world as “hunger marketing” suddenly changed their strategy. On the one hand, they launched the low-profile “Youth Edition” Xiaomi mobile phone, and at the same time fully opened up the purchase, and through feedback, promotions, etc. The activities "disguised price reduction."

Since its launch, Xiaomi has continued to talk about mobile phones, and quality issues such as restarting have been criticized by users. From the failure of the engineering machine's keystrokes, the loss of paint, to the frequent crashes and restarts of the retail version, the “injury and injury” of Xiaomi’s mobile phones seems to have never stopped, affecting users’ experience. With the continuous increase in sales and the shortening of the sale time, Xiaomi’s mobile phone adopting the online sales model also exposed its short-sales service. NetEase CEO Ding Lei even said: "Lei Jun's millet is a pseudo-operating system. He does not have a core engine. It is like buying Geely and returning to BMW (BMW)."

In May, Xiaomi opened its customer service, warehousing, logistics and production sectors to the public to indicate to the public the strict management of Xiaomi's mobile phones in terms of production quality. At the same time, Xiaomi also disclosed that the repair rate of Xiaomi's mobile phone is less than 1.5%, which is said to be lower than the industry standard. However, on Weibo and forums, there are still many users who have reported problems such as crashes, fevers, and reboots. Xiaomi officials have always refused to acknowledge the hardware or the problems of their own systems, and attributed Xiaomi’s restart issue to Android’s third-party applications. In addition to quality issues, Xiaomi's after-sales service is not satisfactory. In the first half of this year, some users broke the news that millet mobile phones charged 1800 yuan for "astronomical maintenance fees," causing widespread concern for a while.

On the afternoon of June 15, in order to highlight the camera performance of Xiaomi’s mobile phone, Xiaomi’s official forum released a topic called “100 photos shot by Xiaomi’s mobile phone”. However, the event was immediately questioned by users and many photos were referred to. Not for the shooting of the millet phone. Subsequently, the staff of Xiaomi’s mobile phone removed the recommendation for “problem” photos.