Instrumentation "Sails Overseas" Needs to Strengthen Brand and Quality Construction

In today's increasingly integrated global economy, quality and brand have become an important "magic weapon" for manufacturing and even the country's core competitiveness. In order to promote quality awareness in manufacturing enterprises and strengthen brand cultivation capabilities, on March 14, the General Office of the Ministry of Industry and Information Technology issued the “Notice on Doing a Good Job in Construction of Industrial Quality Brands in 2018”, proposing comprehensively strengthening quality management and brand building, and strengthening quality brands. Work together.

In recent years, with the development of economy and advancement of science and technology, China's instrumentation industry has achieved rapid development. The scale of instrumentation and instrumentation industry has continuously expanded. A number of well-known instrumentation and brand names have emerged, and their product quality and brand competitiveness have been significantly enhanced. At the same time as demand, it also participates in international competition.

The on-line single-particle aerosol mass spectrometry developed by Guangzhou Sunson Instrument Co., Ltd. is not only used in the environmental monitoring of more than 100 cities across the country, it is also widely recognized internationally, and the United States New Mexico State University purchases high-resolution time-of-flight mass spectrometers for atmospheric pressure interfaces. The University of Rostock, Germany, purchased gas analysis time-of-flight mass spectrometers, etc. In the field of smart meters, Wasion Group's smart meters used more than 20 countries in the world to use “Made in China” and so on, setting a good quality in the international market and Chinese brand image.

In today's economic globalization, we are very pleased to see that there are already some Chinese instrument and meter brands that are gradually showing their position on the world economic stage. However, compared with internationally renowned instrument brands, China's instrumentation industry still has unbalanced quality development, and some product quality levels are not high. Compared with the international advanced level, there is still a big gap; brand building is lagging behind, with international famous brands. Compared with the low value-added brand and weak competitiveness, the customer's reputation and loyalty need to be improved and it is urgent to strengthen the brand and quality construction.

Brands, as a concentrated expression of high quality, high market share and high economic efficiency, are the most important intangible assets. “Made in China 2025” proposes that the quality and brand must penetrate the entire process of building a manufacturing power, and it must become the starting point and important content for deploying and implementing various tasks.

In order to promote and strengthen brand building, a new era of independent brands in China was initiated. On May 2, 2017, the State Council approved the “Request for the Establishment of a “China Brand Day” by the National Development and Reform Commission” and agreed to establish it on May 10 of each year starting in 2017. As a “Chinese Brand Day”, it helps more companies participate in the creation of Chinese brands and realize the overall leap in Chinese brand strength.

Today, brand building has become a symbol of a company's strength and status, representing the ability of an enterprise to participate in market competition and the image of the market. At present, China has become the world’s second largest instrument and meter manufacturing country after Japan, and it is only time to develop a brand economy.

Instrumentation companies must establish and develop their own brands. First, the company must establish brand awareness from top to bottom, and then create the brand; Second, we must adhere to technological innovation as the core of the brand strategy, speed up product replacement, so that products always in the industry High-end and market frontier; Finally, to strengthen the construction of talents, outstanding talents are the decisive factors for brand creation. We must actively introduce and train talents and implement the “strategy for cultivating talents”; in addition, we must pay attention to product quality and strengthen product quality, because quality That is the brand.

"Ten-year tree enterprise, century-old brand," instrumentation companies only have the potential to do special, fine, fine, and practical instrument products, good brands can be smart and lasting. We believe that under the support of the state and the efforts of instrumentation companies, China's instrumentation industry will surely have more brands like Shuxin and Wasion Group sailing overseas!

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At present, the rapid development of Chinese equipment companies, more and more domestic equipment companies are already not satisfied with the domestic market, with the tide of "going out" to sail overseas, with "Chinese intelligence" to replace the "Made in China" in the minds of foreigners The old idea. We are expecting more and more excellent home-made instrument companies to go out with excellent home-made equipment. We believe that through the training of the international market, China will also have a number of well-known instrument companies that can compete with each other.

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