Highly intelligent sweeping robots are the trend of the market and will exceed 5 billion yuan.

At the China Household Appliances and Consumer Electronics Expo (AWE2018), which ended recently, sweeping robots are particularly eye-catching as the most intelligent cleaning products. Many brands have brought the latest sweeping robots to the show, and many of them have redefined the sweeping robot products. The scene of the exhibition restores the complex environment of modern homes through scene simulation, demonstrating the intelligent and efficient cleaning function of today's sweeping robots in various scenes.

In recent years, with the advancement of science and technology and social development, especially due to the accelerated pace of life and increased work pressure, consumers hope to be freed from the cumbersome daily cleaning of the family. Sweeping robots have emerged in this context and are spreading at an alarming rate. According to data from GfK China's retail monitoring, the retail sales of sweeping robots has grown at a compound annual rate of 51%. By 2017, the market size of China's sweeping robot retail sales has reached 3.325 million units, and the retail sales amounted to 4.41 billion yuan. Compared with other cleaning products, the current penetration rate of sweeping robots in China is still very low, and the sweeping robot market still has good development potential. According to GfK China, the market for Chinese sweeping robots will reach 5.38 billion yuan in 2018, and the retail volume will reach 4.35 million units.

The basic functions of the sweeping robot are cleaning, vacuuming and mopping. For a long time, sweeping robot products have been continuously optimized in terms of materials, structural forms, rotating methods, vacuuming principles, mop materials, mop layout, water supply and other basic functions and technologies. Continuous optimization of the basic functions of the sweeping robot enables better cleaning and user experience.

Taking the mopping function as an example, the proportion of sweeping robots with mopping functions has been increasing in recent years. According to data from GfK China's retail monitoring, the retail sales of mopping robots in the mopping function in 2015 accounted for 31.8% of the total sweeping robots, and by 2017 this accounted for 59.3%. In 2017, the mopping function product, through the application of the pressurized flow control technology and the constant pressure floating design of the product, better solved the uneven distribution of dry and wet water and the uneven function of the product during the mopping process. bottleneck.

From the price segment, the sweeping robot with mopping function is mainly concentrated in the sweeping robot market of 1000~2000 yuan. According to the sales monitoring data of GfK China, as of 2017, the retail sales of mopping functional products in the price range of 1000~2000 yuan has reached 71.1%. And in 2017, the retail sales of mopping robots with mopping functions are also increasing in the price segment of other sweeping robots. In particular, the proportion of the price range of 2000~3000 yuan increased significantly, from 26.6% in 2016 to 55.0%. The proportion of mopping function products is rising, reflecting consumers' demand for sweeping robots to pursue full-featured products.

While sweeping robots continue to improve the cleaning effect, as the most intelligent cleaning products, in the current wave of the transformation of home appliances into " smart homes ", the development of intelligent functions of sweeping robots has also gained a broader space.

The intelligent development of the sweeping robot can be divided into two phases. The first phase is the “smart connection” phase of connecting the sweeping robot to the smartphone. According to GfK China's retail monitoring data, in 2017, the sales of sweeping robots with intelligent connectivity accounted for 50.4%, which was only 11.4% two years ago.

The second stage is to accept or observe the information in the environment through various sensors to realize the autonomous navigation and positioning of the sweeping robot, so as to complete the intelligent sweeping scheme of the sweeping robot positioning-composition-planning-cleaning one-stop. The navigation system is an important application of robot sensing technology in cleaning products, which greatly improves the intelligence of the cleaning robot. In particular, the visual navigation system used in high-end models on the market today is like giving the sweeper a pair of "eyes" that can better guide the sweeping robot in the direction of artificial intelligence and object recognition.

According to GfK China's retail monitoring data, the navigation system brought a high product premium to the sweeping robot products in the early stage of development. In 2015, the average price of sweeping robot products was 1,289 yuan, while the average price of sweeping robots with navigation systems in the same year reached 3,422 yuan. However, in 2015, the sales of navigation system sweeping robots accounted for only 1.9% of the total sweeping robots. With the development and application of more and more cost-effective navigation technologies, navigation system sweeping robots have entered more consumer families at an increasingly affordable price. In 2017, the proportion of retail sales of intelligent navigation systems increased significantly from 3.3% in 2016 to 16.6%. At the same time, in 2017, the number of brands entering the field of navigation system sweeping robots increased by 16 and the number of new models was 52. More and more brands began to get involved in the field of navigation system sweeping robots, which promoted the further development of navigation system robots. .

Since the sweeping robot entered the Chinese market, it mainly used online sales as its main sales channel. According to GfK China's retail monitoring data, in 2017, online retailers accounted for 91% of online retail sales, and the online market share of retail sales reached 89%. The biggest advantage of the online market is that it can bring huge traffic, but there are limitations in understanding the product information and experiencing product features through the online market. The irreplaceable role of the offline market is to fully display the product so that consumers can intuitively understand the product features and characteristics.

Especially for smart products such as sweeping robots, which have more applications and more intelligent products, the offline experience of consumers becomes more important. Leveraging the existing online traffic to develop the offline experience, the high-tech and high-intelligence functions of the sweeping robot can be intuitively made available to consumers through the display and experience of the store, and more quickly accepted by consumers. To achieve the integration of the online market and the offline market is the key strategy for the entire sweeping robot manufacturer in the future.

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