Enjoy movie theater viewing! Sony OLED TV A1 world premiere

On March 27, 2017, the Sony Expo Glamour Grand Prix was held in Guangzhou. As an annual brand event, Sony China fully demonstrated its technical achievements and solutions in home audiovisual, digital imaging, IT games and other fields. . Among them, the Sony OLED TV A1 series, which has been highly regarded since its debut at the International Consumer Electronics Show (CES), has also made a debut in this year's glamour revival and has made its debut in China. The A1 series breaks the traditional unique design, and with Sony's original screen sound field technology and the advanced version of the 4K HDR image processing chip X1, while continuing the brand's minimalist Japanese aesthetics, it can achieve more immersive sound and picture performance and further stabilize the Sony's competitive advantage in the high-end large-screen market, and with many black technology once again lead the OLED TV sector to upgrade and upgrade, set a new benchmark for the development history of the color TV industry.
Breaking through the borders and making sound painting even more fundamental than TV is fundamental to Sony's constant pursuit of breakthroughs and innovation. The new OLED TV A1 is equipped with the flagship LCD TV Z9D advanced version of the same paragraph 4K HDR image processing chip X1, can fully exploit the natural advantages of OLED display technology "self-luminous, wide viewing angle, high contrast", and expand its potential to bring deeper Pure black, more realistic and delicate light and shadow performance and more precise color management. At the same time, through the integration of object-based HDR dynamic item-by-item reshaping technology, 4K HDR 14Bit smooth gradient and dual image database three core technologies, A1 series of televisions can perform frame-by-frame analysis and optimization of screen objects to further enrich the visual expression. The user's visual experience is pushed to a new height. In addition, Sony's new OLED A1 will also support Dolby Vision’s HDR format, Dolby Vision. In addition to the already supported HDR 10 and HLG formats, the Sony A1 can now be used as the mainstream HDR format.
One sound and picture, further than innovation, it is worth mentioning that the Sony A1 is also the world's first large-screen TV that can use the screen to directly generate sound. Thanks to Sony's clever use of OLED screen features, the exclusive development of the "Acoustic Surface" screen sound field technology, that is, let the panel vibration sound, that is, the A1's OLED screen can be dual effect of the monitor and speaker, no need to Speakers in the real sense to achieve the ideal audio-visual experience - "unity of sound and picture." At the same time, the subwoofer concealed in the TV backboard bracket can provide users with clear and transparent mid-high frequency and shocking low frequency, and to reinterpret the stereo sound effects of TV products.
Ultimate aesthetics is more than just minimalism. Sony TV is also struggling to find the best balance between black technology and design aesthetics. The new A1 series continued the brand's “Slice of living minimalist life” concept, subversively abandoning the design of the sounding units on both sides of the traditional TV or at the bottom, and intentionally reducing the eye-catching brand LOGO on the bottom of the TV to completely eliminate the front of the camera. Located on the screen itself, the picture reaches the ultra-narrow frame, such as an artwork. No matter whether it is placed or suspended, it is elegant, easy to blend with various types of home space.
At the same time, along with the wave of intelligent television, Sony is also actively optimizing smart applications, expanding the Internet resource matrix to meet the diverse entertainment needs of users of different ages. Sony OLED TV A1 series equipped with Android 6.0 system, afterwards can be upgraded to Android 7.0 system through new firmware, users can not only get more rich intelligent applications and trendy games, but also through voice search to find content, control the TV, the actual experience is more convenient ,Humanize. In terms of entertainment content, Sony, which owns a 4K HDR full-industry-chain solution, has not dared to slack off its efforts to actively promote local resources and has conducted in-depth cooperation with leading domestic content providers such as China TV, LeTV, QQ, and shrimp music. TV users can enjoy high-quality content without leaving home.
The appearance of Sony OLED TV A1 was not accidental. As early as 2007, Sony had launched the world's first OLED TV XEL-1, which took a leading position in the industry. After a lapse of ten years, Sony returned to the OLED TV camp again, and it was because of its accumulated technology that it brought consumers "sincerity." Just as Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, said, "Sony TV A1 not only provides a brand-new R&D idea for the OLED field, but also drives its new development in the field of OLED TVs through its deep technical strength and leads the future development of color TVs."
Sony hopes to continue to create life for Chinese consumers through technology upgrades and ingenuity. The Sony A1 series of flagship TVs is the first to be listed in the domestic market. It is also enough to peep into the brand's recognition and attention to the Chinese consumer market. As a TV brand known for its “black technology”, Sony’s ingenuity and originality are consistent. It uses forward-looking technological innovation to create immersive superior audio-visual enjoyment. Apart from audio and video, it improves the content ecology and continuously pursues. The quality of life of Chinese consumers creates more "Wow" surprises and embraces the brand's new 20-year history.
Currently listed Sony OLED TV A1 series has 55 'and 65' two sizes, of which 55 'model's official website sells for 24,999 yuan, 65' model official website sells for 35,999 yuan.
Sony OLED TV A1 Extended Reading:
How lonely is invincible? Sony 2017 OLED TV evaluation smart TV / box information can focus on smart TV information network sofa butler (http://), the country's influential TV box and smart TV website, providing TV boxes, smart TVs, smart TV software, etc. Information, communication, and Q&A in the area.

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