The Grand Central Studio (GCRS) has more than 20 years of sound design experience. The studio has produced a variety of television programs and various advertisements together with big names such as the BBC, and has won many world-class creative awards. The studio is now officially turning its attention to the challenge of 360-degree sound design.
The studio has now created two new audio labs under the branch GCVRS. The new team will focus on the new project “VR Sound Design†led by sound designer Steve Lane. The project covers a wide range of technologies, including binaural-based Dolby Surround, 360-degree VR video production, and 3D game engine usage.
Mike Hill, head of GCVRS VR production, said: “Our focus is to provide the best possible spatial audio environment, and to incorporate unlimited creativity into the mix and let it play its role to the maximum. Through the new audio production process, we can To provide customers with what they want most: Unlimited creativity in the world of audio space that is not limited by technology. This is our goal, and it will be a tough battle! "
The first new laboratory, Audio Lab 1 has already started operation. The second is expected to be officially opened in September 2017. GCVRS hopes to provide its producers, directors and other creative professionals with their expertise in sound design as the VR industry continues to grow.
Prior to GCRS, it has been noted that sound is critical to the immersive experience. Some analysts even said that the best voice is "not surprising."
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