Analysts predict that sales in the semiconductor market will exceed US$300 billion in the second half of 2010, with computers and mobile phones continuing to account for over 60% of sales. However, this pattern is also changing quietly. For instance, despite the slowing growth of the desktop computer model market, the sales of laptops and desktops are still gradually increasing, and the growth momentum in the coming years can be foreseen.
It is worth noting that the current economic environment has accelerated the wide application of new DRAMs and FLASHs, especially in consumer applications. Creating low-cost business opportunities, just as consumers can afford the memory, not only expands the application of the product, but also allows the product to rapidly occupy the emerging market at a low price. Other areas of economic growth will be the emergence of automobiles and aviation. As the technological platform for these industries, electronic and electrical design will also enter the era of growth.
Nowadays more and more functions are condensed into smaller products, especially in consumer applications. In the coming year, we can foresee the growth of system integration chips and motherboard designs. The system architecture can cause problems that once existed at the physical level and at the register transfer level. The difficulties of low-power design in the past existed only in the physical implementation, but now these impacts involve the system architecture layer. Now trade-offs in system design have become a crucial part of chip design work. After 2011, more and more designs will continue to evaluate the chip architecture at the system level, optimize power configuration and product performance, and reasonably allocate hardware and software business functions.
Software development becomes more and more important According to the plan of ITRS (International Semiconductor Technology Blueprint), the cost of designing a system-on-chip will be expected to exceed US$1 million in the next 3 years, and two-thirds of the cost will come from the development of embedded software. The related costs are particularly prominent. Traditional chip designers work independently from embedded software development. Nowadays, the development and testing of embedded software with hardware has occupied the largest part of chip and system design. EDA (Electronic Design Automation) company once neglected the software development and focused on the hardware design of the chip. This has led to the development of integrated embedded software with hardware as a continual link in recent decades. However, over the past 15 years, EDA vendors have developed hardware and software testing tools. This achievement has become a major step forward for them to continue to develop in the direction of system design. The development and testing of core embedded software has become the focus of work for EDA vendors. I believe we are continuing to promote the development of Embedded Software Automation (ESA), making it a new component of EDA.
Embedded software can easily influence the energy consumption in chip design. Previously, developers of embedded software could not accurately use quantitative measures to estimate the expected energy consumption, and this situation is changing. The integrated R&D and testing of embedded software and hardware is enhancing the performance of analytical work so that these problems can be solved. As more system designs tend to be virtualized, more system integration is also moving toward virtualization.
Of course, relying solely on embedded software is not enough. High-level electronic system-level design tools also provide modeling capabilities to the architecture layer to balance energy consumption and product performance. The combination of software and hardware can create greater energy savings. This will be the continuing focus of EDA and has also become the fastest growing segment of the EDA software market.
Worldwide, the number of designers is rapidly growing. Especially in China, newly graduated software engineers already occupy a large part of the design community. They lack work experience, but they are easy to accept new ways of learning in emerging applications. According to statistics, the number of college graduates graduating each year in China accounts for the second largest in the world. T. Kearney ranks China as the second largest outsourcing destination country. At the same time, China ranks first in the 2010 foreign direct investment confidence index. All of these data clearly indicate that China's future development is stable and its momentum is good.
It is worth noting that the current economic environment has accelerated the wide application of new DRAMs and FLASHs, especially in consumer applications. Creating low-cost business opportunities, just as consumers can afford the memory, not only expands the application of the product, but also allows the product to rapidly occupy the emerging market at a low price. Other areas of economic growth will be the emergence of automobiles and aviation. As the technological platform for these industries, electronic and electrical design will also enter the era of growth.
Nowadays more and more functions are condensed into smaller products, especially in consumer applications. In the coming year, we can foresee the growth of system integration chips and motherboard designs. The system architecture can cause problems that once existed at the physical level and at the register transfer level. The difficulties of low-power design in the past existed only in the physical implementation, but now these impacts involve the system architecture layer. Now trade-offs in system design have become a crucial part of chip design work. After 2011, more and more designs will continue to evaluate the chip architecture at the system level, optimize power configuration and product performance, and reasonably allocate hardware and software business functions.
Software development becomes more and more important According to the plan of ITRS (International Semiconductor Technology Blueprint), the cost of designing a system-on-chip will be expected to exceed US$1 million in the next 3 years, and two-thirds of the cost will come from the development of embedded software. The related costs are particularly prominent. Traditional chip designers work independently from embedded software development. Nowadays, the development and testing of embedded software with hardware has occupied the largest part of chip and system design. EDA (Electronic Design Automation) company once neglected the software development and focused on the hardware design of the chip. This has led to the development of integrated embedded software with hardware as a continual link in recent decades. However, over the past 15 years, EDA vendors have developed hardware and software testing tools. This achievement has become a major step forward for them to continue to develop in the direction of system design. The development and testing of core embedded software has become the focus of work for EDA vendors. I believe we are continuing to promote the development of Embedded Software Automation (ESA), making it a new component of EDA.
Embedded software can easily influence the energy consumption in chip design. Previously, developers of embedded software could not accurately use quantitative measures to estimate the expected energy consumption, and this situation is changing. The integrated R&D and testing of embedded software and hardware is enhancing the performance of analytical work so that these problems can be solved. As more system designs tend to be virtualized, more system integration is also moving toward virtualization.
Of course, relying solely on embedded software is not enough. High-level electronic system-level design tools also provide modeling capabilities to the architecture layer to balance energy consumption and product performance. The combination of software and hardware can create greater energy savings. This will be the continuing focus of EDA and has also become the fastest growing segment of the EDA software market.
Worldwide, the number of designers is rapidly growing. Especially in China, newly graduated software engineers already occupy a large part of the design community. They lack work experience, but they are easy to accept new ways of learning in emerging applications. According to statistics, the number of college graduates graduating each year in China accounts for the second largest in the world. T. Kearney ranks China as the second largest outsourcing destination country. At the same time, China ranks first in the 2010 foreign direct investment confidence index. All of these data clearly indicate that China's future development is stable and its momentum is good.
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