“The fresh time for the experience shop has passed, and the new round of bankruptcy caused by boredom has come.â€
VR experience shop upgrade to VR theme park, you can learn Disney magic, but it does not mean that it must be Disney in the VR sector, because the latter on the creative, service and capital requirements set a high threshold.
If there isn't enough attractive content in the Internet cafes, who will go to Internet cafes?
Fresh, stimulating, and dizzy, although it has brought people unforgettable memories for the first time, in the past year, the VR experience stores that ran through the rivers in the north and south did not really perform well.
Difficult to survive, consumers may blame the price. The rumored VR chairman Liang Yingchen told the black cricket that some first-tier and second-tier cities' experience shops, with prices of 70 or even 100, often make consumers feel worthless. It is not worth it because the experience is not satisfactory.
According to the "White Paper on the Status Quo of China's VR Experience Stores" produced by Heihan, there were even less than 30% of the experience stores that made money in 2016.
In fact, experiencing a small upsurge in 2016, the experience shop market is changing.
“The new period of experiential stores has passed, and the new round of bankruptcy caused by boredom has already come.†Fu Licheng, director of the visionary science and technology project, judges.
The content must be upgraded, the equipment must be upgraded, and the business model must be upgraded. This is the common voice of both the store and the player. However, what to do? Where are the roads? Is it like Disney, Universal Studios, Fonterra, and Happy Valley that make big changes in the direction of the theme parks, or is it just like an Internet cafe? A small revolution that attracts loyal supporters with more flowers?
Let's look at the theme park first.
3000 square meters of operation area, 8 experience areas, 600 square meters of large space multiplayer game, and even support 25 people to experience the same game at the same time... This is the dream of many Chinese VR experience store operators shop.
The real existence of this shop is Soreal of Zhang Yimou's platform. If you look at the long lines of the SoReal entrance at Wangfujing in Beijing, it seems easy to conclude that this is the future of the VR experience store.
However, it is slow.
You know, SoReal is not the first to eat crabs. As the representative of VR offline experience, the VR theme park of The Void in the United States has already landed in So Real in New York and Dubai. So far it is hard to say profit.
Even in China, according to the data from the White Paper on the Status Quo of China's VR Experience Stores, there are no fewer than 100 VR experience shops covering an area of ​​several hundred square meters. For example, Vantone Virtual Reality Experience Hall and VR Paradise in Beijing, as well as the Magic VR theme park on Hainan Island.
How far can a VR theme park go by fading celebrity aura? The answer is like the famous quote of Harvard Business School professor Christensen in analyzing emerging markets – when we see experts predicting the future size of emerging markets The only thing we can determine is that their predictions are wrong.
The VR theme park is a new format, but it is still essentially a strong experience. Although there are more devices and contents, the elements that attract users are still fresh. VR experience shop upgrade to VR theme park, you can learn Disney magic, but it does not mean that it must be Disney in the VR sector, because the latter on the creative, service and capital requirements set a high threshold.
In contrast, in a number of industry insiders, compared with VR Paradise, VR Internet cafes that can satisfy people's rigid needs are more likely to be the future of VR experience shops.
Why do Internet Cafés still exist? Want to be friendly and playful with a few games, but unfortunately there is not enough home computer configuration, network bandwidth is too small, and parents scrawl at the side... Solving these troubles of people, it is the Internet cafes The meaning of existence. Therefore, regardless of whether it is the northern city of Guangshen or the fourth- and fifth-tier cities, or even towns and villages, Internet cafes are still blooming everywhere.
China has the world's largest group of netizens, and the big players who allow netizens to “run away from home†to Internet cafes are fine games. According to Shunnet Technology's 2015-2016 China Internet Cafe Industry Big Data Report, more than 90% of Internet cafe users are end-game enthusiasts. If there isn't enough attractive content in the Internet cafes, who will go to Internet cafes?
Like cafés, immersive content is the charm of VR. Today, the first generation of consumer-grade products and content has already opened the eyes of people, and the future is even more exciting. It is precisely for this reason that the eyesight of science and technology project director Fu Licheng believes that as hardware costs decrease and VR content increases, Internet cafes will become the mainstream.
There is another reason why the VR experience store will develop into an Internet cafe form. VR and computer are essentially the same and all belong to the general computing platform. At present, all contents of Internet cafes are on the system ecology of Apple or Microsoft. This is not different from current PCVR. In other words, the transition of Internet cafes to VR Internet cafes is a natural process.
Of course, there is no relationship between VR theme parks and Internet cafes. Super Captain CEO Wang Lei told Heihao that Internet cafes are more convenient and theme parks are more customized, but they all have markets.
Fu Licheng, Director of Vision Science and Technology, also holds the same view. “The experience hall has the ecology of the experience hall, the theme park has the theme park soil, and even mobile VR is another world. They can promote each other.â€
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