In recent years, the Changhong Group's implementation of the brand's internationalization strategy and smart strategy has become the top priority of the operation. With the launch of the world’s first mobile Internet TV CHiQ II, Changhong’s intelligent strategy has once again made major breakthroughs. Correspondingly, Changhong’s internationalization strategy also had new actions in 2015. CHiQ II TV through the company's first global and fully owned proprietary intellectual property rights of the DCC (Device Connection Control, Device Connection Control) protocol, Beijing Electronics Fair realized the mobile phone chip with a free integration of the terminal and TV seamless integration, not only can Greatly enhances the computing performance of televisions, and more importantly, users can directly run video-based, game-based application software originally developed for mobile terminals on TVs, and use “extremely cool, large-screen play, and intelligent push†for mass content. Bring it to everyone's eyes and look up to share it.
Changhong will assume the important bridgehead of the "One Belt and One Road" strategy. The 2015 Appliances Fair is in line with the national “One Belt and One Road†strategy and implements new opportunities for opening up to the outside world and international trade. In 2015, Changhong will continue to tap into the base markets in Europe, Indonesia, and the Middle East to consolidate markets in South Asia and Australia, and to expand the US market. Explore potential markets such as South America and Africa. In Indonesia, after 16 years of market expansion and refinement operations, Indonesia has become a base for Changhong to launch ASEAN markets.
Starting early, deepening Indonesia for 16 years. Changhong started its internationalization strategy as early as the last century, entered the Indonesian market in 1999, and established a representative office in 2002. At the time of the global financial tsunami in 2008, Changhong, the Beijing Healthy Appliances Fair, established a joint venture with a Indonesian partner in Indonesia's Jakarta to establish Changhong Indonesia Electric Co., Ltd., with a total investment of US$10 million and 88% of Changhong Holdings.
Guided by the strategy of “going out, going in, going up, and localizing the establishment of base areasâ€, Changhong continuously brings its own products and services to Indonesia's tens of thousands of households.
After 16 years of development, Changhong has become China's first home appliance brand in Indonesia. The company's business continued to grow from 2009 to 2014, with an average annual growth rate of more than 30%, and was rated as "TOP CHINA'S BRAND" for five consecutive years. At the Beijing Household Appliances Show in China, Changhong Indonesia was the first Chinese company to successfully apply for a bonded warehouse in Indonesia. The International Household Appliances Fair achieved fast customs clearance conditions such as SAMSUNG, LG, and SHARP. At present, the Indonesian market has become Changhong's brand base market in the ASEAN market, and Indonesia Changhong has also been positioned as Changhong's production and operation base, brand management base and Changhong Overseas Operations Center in ASEAN.
"One Belt and One Road", Indonesia Changhong welcomes a new start. While deepening the market, Changhong Indonesia is also actively fulfilling its corporate social responsibilities in the local area. At the China Electronics Show in Beijing, Changhong has localized procurement in Indonesia, and the localization rate of its employees has reached 98%, driving local employment.
According to Feng Hui, general manager of Indonesia Changhong, Changhong Home Appliances has become a well-known Chinese brand in Indonesia, and Changhong Indonesia has also become a landmark company visited by the Chinese government, enterprises and Indonesian companies. 2015 Appliances Show With the launch of the national “One Belt and One Road†strategy, Indonesia Changhong will usher in a new development opportunity.
The Indonesian ambassador, Sugen Rahalzo, recently stated that Indonesia’s strategy of strengthening oceans and the Chinese “Belt and Road Initiative†are highly compatible, and Indonesia will play a pivotal role in strengthening maritime interconnection and interoperability. The world-famous 2015 Asian-African leaders’ meeting will also be held in Indonesia. China-Nepal cooperation in the “One Belt and One Road†strategy will have new content. Changhong will soon participate in the international home appliance exhibition.
2014 was the first year of Changhong's intelligent strategy. The introduction of high-tech smart terminals including CHiQ TVs, refrigerators, and air conditioners attracted widespread attention from the industry. In 2015, in addition to deepening the smart strategy of Changhong, the company launched innovations including CHiQ II TVs. In addition to a series of smart high-tech terminals, this is a new chapter in the internationalization strategy. Changhong Feng Hui introduced that in line with the national “One Belt and One Road†policy, Indonesia Changhong will further implement local production in Indonesia, and products will be radiated to other countries in ASEAN. The experience of Indonesia expanding its brand market was copied to other target market countries in the “Belt and Roadâ€.
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