The island of Thousand Island is famous for its island features and aroma culture. On April 24th, local time in Indonesia, at the Haier Air Conditioning Indonesia New Product Launch Conference, Haier, the first brand of air-conditioning in the Internet of Things era, delivered the latest results of “making air†to Indonesia. On the same day, the AQUA industry created the first high-end customized aromatherapy self-cleaning air conditioner, and exhibited new products such as Golden Emperor, Dawn, and Variable Frequency N platform with aromatherapy and self-cleaning functions to blow out clean and scented air. It is reported that Indonesian air conditioners have grown at a faster rate in recent years. In 2017, Haier air-conditioner Indonesia's revenue increased by 45% year-on-year. Haier + AQUA double-brand market share ranked first among local Chinese brands.
AQUA pioneers the industry's only high-end aromatherapy self-cleaning air conditioner
The Indonesian electrical appliance market was largely monopolized by Japanese and Korean brands many years ago. Because the local Chinese brands are mostly OEM, the local people's evaluation is not high. Since entering Indonesia, Haier Air Conditioning has adhered to its own brand-creating strategy to meet the differentiated needs of local users.
The AQUA high-end aromatherapy self-cleaning air conditioner released this time is a “customized model†for the needs of local Indonesian users. It not only gives itself a “bath†but also adds aromatherapy design to the hometown, blowing out clean, scented air. AQUA aromatherapy self-cleaning air conditioner uses Haier's patented self-cleaning technology to meet the health demands of local users to clean air conditioners under high temperature and high humidity environment. At the same time, Indonesian families have the habit of using aromatherapy indoors. The aromatherapy module of AQUA air conditioner uses a polymer volatilization module and pure natural essential oil, which is placed on the filter net, and the air blown out has its own fragrance and is even and lasting.
At the scene, the AQUA real machine demonstrates a self-cleaning "bath". Through the cold expansion and frosting of the evaporator, the AQUA self-cleaning air conditioner can quickly strip the evaporator dirt and achieve a clean air blow. At the same time, the display of flower arrangement and floral activities at the same time also allowed local distributors and users to deepen their understanding of the aromatherapy module. An Indonesian dealer said after the visit, "It is good to clean the air conditioner and meet the demand for aromatherapy." It is reported that in Indonesia, inverter air conditioner is an industry trend, this new product release conference, AQUA launched high-end inverter air conditioner, and all come standard with self-cleaning function.
High-end creation: Trinity localization layout Indonesia
Haier air-conditioner operates in Haile + AQUA dual-brand in Indonesia, and meets the needs of users with high-end brand-name and high-quality home appliances. Its market share ranks first in local Chinese capital. At present, Indonesia's AQUA products have been completely switched to Haier manufacturing, forming a three-in-one localization of R&D, manufacturing and marketing.
In terms of products, with the improvement of the living standards of Indonesian users, Haier Asia not only introduces low-power air conditioners suitable for local power shortage, anti-corrosion design air-conditioning, high-temperature and high-humidity environment, and all-in-one frequency self-cleaning air conditioners. Use the new living room air conditioner such as Golden Emperor.
On the server side, there are many islands in Indonesia, and the traffic is very inconvenient, which makes the air-conditioning after-sales service more difficult. Due to the transfer of passengers, shipping or even walking on the island, many air-conditioning brand services are not timely, and it is difficult to cover Indonesia in large areas. Haier Asia has launched a 7*24-hour service in Indonesia, which can respond quickly to users' needs and cover more than 95% of the country.
In the "one person in one" mode, Haier air-conditioning took the lead in breaking the industry's hardware thinking, and exported a complete set of smart air solutions with the user's thinking of "making air". Haier Air Conditioning will also transfer the concept of “making air†rather than “making air conditioner†in the Internet of Things era to the world. It will launch high-end customized aromatherapy self-cleaning air conditioners in Indonesia, and the high-end products will be equipped with WIFI functions to meet the differentiated needs of local users. According to the latest data from Euromonitor International, Haier has achieved the first sales of global connected air conditioners (including smart air conditioners) for two consecutive years, becoming the first brand of air conditioners in the Internet of Things era.
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