Looking at it now, 8K is the "scorpion" and "props" in the hands of some color TV sets. It is not important that 8K TVs will be popularized and detonated in the market. What's important is that this has become a storyline for some companies to create concepts and create imaginative spaces.
TV display technology has always been "the waves of the Yangtze River push forward waves", some technologies can occupy the rivers and lakes for many years, some technologies are quickly replaced and declined, it can be said that the iteration of color TV products and technology is second to none in the home appliance industry. In recent years, in the pursuit of more ultra-clear, higher quality viewing of the color TV industry, 4K TV and even 8K TV has become a new hot word.
However, despite more than four years of development, 4K TV has not ushered in the imaginary market blowout. Despite the dual drivers of upstream panel makers and TV makers to increase profit margins, the demand for 4K TV panels will remain strong in 2018, not only in 4K panels in oversized or even 50-inch TVs. According to some data, the proportion of ultra-high-definition TV sales is expected to reach 99% in the TV market of 60 inches or larger for the first time this year.
Although the market is growing fast, the results may still be unsatisfactory. According to data from the China Electronics Video Industry Association, by the end of this year, China's 4K TV penetration rate will reach 58%. According to another data, the global 4K TV penetration rate will increase from 30% in the same period last year to over 40% in 2018. In other words, although the 4K TV has been heated up by the market, it has not ushered in the development of the market.
The root cause is that the benefits of 4K TV are obvious, but the upgrade of the entire industry chain takes time. Chips, display panels, video production equipment, storage devices, content operations, network transmission equipment, terminal machines, etc. all need to be re-arranged. Therefore, even if 4K TV is gradually popularized, it is limited by the imperfect 4K video industry ecology, and it is difficult for users to enjoy the high-quality experience brought by 4K TV.
As far as China is concerned, the status quo of development is quite embarrassing. The real 4K content that can be used in the market is about 2000 hours, and running a real 4K zone or channel requires a minimum of 3,000 hours of content and more than 300 hours of monthly updates, so there is no 4K so far. The channel starts broadcasting. Moreover, the current domestic cable TV network does not support the playback of 4K digital signals.
All of the above are the "roadblocks" of the 4K video industry model. Although the government is actively promoting top-level design and accelerating the improvement of the industrial chain, it is optimistic that at least 7% of TV penetration will reach 71% after 3 years. Become an industry enthusiasm.
The popularity of 4K TV is still a long way, let alone 8K TV. In the Rio 2016 Olympic Games, NHK TV station in Japan used the 8K signal to broadcast the opening and closing ceremonies, and sizzled the word “8Kâ€. Along with the 8K panel, 8K TV became popular. BOE and AU Optronics have started to ship 8K panels, which is extremely optimistic about this trend. TV manufacturers have not been idle. Last year, Sharp took the lead in launching consumer-grade 8K TVs. Samsung, LG, Hisense and Sony are also following up one by one.
Third-party agencies predict that the proportion of 8K TVs of 60 inches or larger will increase from 1% in 2017 to 9% in 2020. The data looks good, but like 4K, the panel and TV equipment is just one of the loops. The real development of 8K TV will also be dragged down by the industry chain. Can the content keep up? What about transmission equipment? So when consumers pay for it, 8K TV has a long way to go.
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