Apple increases marketing efforts in the Mainland

Aiming at opportunities for the Spring Festival, various promotional activities created by Apple China have started quietly. After Cooke said for the first time in recent days that the Chinese market is extremely important to Apple, a series of Chinese marketing campaigns have been launched quickly, changing the past in China.

This month, Apple’s online store launched a cash on delivery service and currently operates three cities in Beijing, Shanghai and Hangzhou. In addition, China Merchants Bank also launched an installment payment service. In addition to these first actions launched in China, Apple announced yesterday that it will release the 128G version of the iPad 4, which includes WiFi and 4G versions, on February 5th. The US pricing is 799 US dollars and 929 US dollars. It is worth mentioning that this time in mainland China will be listed simultaneously with the global market, the price is 6088 yuan and 7,088 yuan respectively.

From the outside world, this subtle change is undoubtedly a strong signal for Apple to raise the Chinese market. In fact, in more and more occasions, Apple's heads are emphasizing the importance of the Chinese market. It is said that at the recent Apple staff meeting, Apple CEO Cook said that the Chinese market is extremely important to Apple, and China is a growing giant market. According to the company’s latest quarterly earnings report, revenue in Greater China reached US$6.83 billion, which was a significant year-on-year increase as compared to the same period of last year, and Apple’s first listing of revenue orders in Greater China.

In the impression, this proud company rarely market. However, as of the sixth day of the month beginning on February 15th, Apple China has set up a new spring creative lecture at its direct-operated stores to guide the production of New Year's family portraits and family videos with fruit powder. At the same time designated stores in the Spring Festival holiday will also open a "playground", experience the most popular iPhone, iPad games and held seminars for young people and so on.

The reporter saw at an Apple retail store that some products put on a festive red “coat”. The Apple Online Store has already launched a "New Year Gift Selection" column. The page is based on festive red.

In previous years, Apple China had selected one day in the month before the Spring Festival to provide a limited-time discount for some products. On Friday, some fruit powder experienced this "Red Friday" surprise. Although the discount rate was not large, it still caused intense concern.