ã€Global Network Technology Reporter Wang Nan】 During the Basel International Watch & Jewellery Show in Switzerland, 8848 released Basel’s commemorative mobile phones, the male “Poseidon†and the female “Athenaâ€. The 8848 titanium phone that chose to take the high-end route from the last year when it entered the market is now presenting the Commemorative Edition in Basel. In the face of the combination of luxury and traditional crafts, what kind of story does it have behind it? In response, Global Network interviewed the 8848 mobile phone president Zhou Jia exclusively at the Basel International Watch & Jewellery Show in Switzerland.
Global Internet: As Chinese consumers increase their spending power on luxury goods and change their consumer attitudes, along with the rise of the Chinese luxury goods market, how does the 88848 phone face the consumer and luxury goods market?
Zhou Jia: With the escalation of consumption in the Chinese market, many traditional industries usher in new opportunities. For the mobile phone industry, in the past, manufacturers emphasized price-performance ratio. They are more concerned about how to meet the user's demand for features at low cost. However, under the momentum of consumer upgrades, users will have more demands on products, not just features. There is also a symbol of personal value and identity. So I think that the traditional mobile phone industry will also have more connection with the luxury goods industry in the future.
Global Network: The domestic mobile phone market is gradually becoming high-end. Many mobile phone manufacturers are cooperating with high-end brands in the world. At the same time, there are also many mobile phone manufacturers offering high-end products. In the face of fierce competition in China's high-end market, does the 8848 have a corresponding strategy?
Zhou Jia: Different from the high-end strategy of other mobile phone manufacturers, high-end products of other manufacturers generally create high-end product lines by increasing the hardware configuration and doing some design separation, but this method is not much different from mainstream products. . The 8848 is directly linked to the existing mature technologies, materials, and processes of the luxury goods industry. Therefore, we have very different from traditional mobile phones in many aspects. Therefore, even if it is also used as a high-end product, the 8848 mobile phone is different from most mainstream manufacturers in terms of product design and drawing. In the future strategy, we will continue to continue this strategy, and more closely with the luxury industry, rather than simply strengthen the phone.
Global Network: What's the biggest feeling of coming to the Basel Watch Fair today? Faced with the exhibition of luxury goods, will it provide new inspiration for the future of the 8848 mobile phone?
Zhou Jia: Although the watch industry is an ancient industry with more than one hundred years of history, we can see new things at the Basel Watch Fair each year. What I am most impressed by Basel this time is that each brand has great innovations. This will also give more inspiration to 8848 and learn from other brands' excellent parts.
Global Network: For a mobile phone brand, 8848 mobile phone is more concerned with the ingenuity of the craft, or high-end experience in science and technology?
Zhou Jia: In fact, both of these are equally important to customers. Although our position is a luxury product, it is also a technology product in essence. Therefore, technology products must satisfy the functional needs of customers, while luxury products have more. It is equally important for us to satisfy the customer's aesthetic and spiritual appeal. This requires us to follow the footsteps of the luxury goods industry to upgrade and deepen our appearance, materials and craftsmanship. At the same time, the company must also make continuous efforts in software and hardware technologies. We believe that we will also see us in the coming new product launches. These two changes.
Global Network: Can you tell us about the story behind the Basel Memorial? Why does the Basel Memorial Prize invite two watchmakers to participate in the design?
Zhou Jia: In the past, the company has cooperated with two master watchmakers Kari Voutilainen and Stepan Sarpaneva, and also successfully applied the techniques commonly used on watches: forging and polishing of titanium alloys, polishing of sapphire, and processing of leather. To the mobile phone. In order to participate in this exhibition, we also had a long consultation with the master - how can we introduce the jewellery inlaying process into the product. After a long period of research, we launched - Athena and Poseidon. Inspired by Kari Voutilainen's unique understanding of ancient Greek culture, she uses a unique perspective to use modern art and perfectly combines the manual crafts of independent watchmaking to reinterpret the divinity of Poseidon and Athena, two ancient Greek gods. , Basel commemorative cell phone is full of spirituality, noble and elegant without losing cultural charm.
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