In 2013, the lighting market represented by indoor lighting grew rapidly, showing a booming growth trend. In 2014, this trend has become more apparent in all aspects of the industry. Dr. Zhang Xiaofei, CEO of Gaogong LED, once said that “2014 is the first year of LED home lighting, and the retail market will also start.â€
According to statistics from the High-tech LED Industry Research Institute (GLII), the total output value of China's LED industry in 2013 reached 263.8 billion yuan, a year-on-year increase of 28%. In 2013, the scale of China's LED application industry reached 208.1 billion yuan, a year-on-year increase of 31%. LED indoor functional lighting, LED landscape lighting, LED outdoor lighting, LED special lighting, the total proportion of the four types of lighting accounted for 69% of the total proportion of LED applications.
In the era of innovation and competition, the business will be slow or stagnant, and will be eliminated by competitors. The same is true for LED manufacturers who are now focusing on market development.
In 2014, where opportunities and challenges coexist, major LED companies strive to find their own blue ocean outside the Red Sea. After successfully holding three high-tech LED exhibitions, the 2014 (4th) High-tech LED Exhibition will be held again on September 26-28, 2014 with the new service concept of “the most satisfactory exhibition for exhibitorsâ€. The higher quality LED industry event will help companies to promote industrial development in the first year of LED lighting.
Since the beginning of this year, the organizer of the exhibition, Gaogong LED, has made great efforts to promote the exhibitions such as Guangzhou International LED Exhibition, Hong Kong Spring Lighting Exhibition and Guzhen Spring Light Expo. In addition, as in the previous two sessions, this year's exhibition also set up a large outdoor billboard in Shiyan, Shenzhen, to increase the propaganda in the LED industry gathering area.
Photo: 2014 (4th) High-tech LED Exhibition set up billboard in Shiyan, Shenzhen
Especially in the Guangya Exhibition on June 9-12, Gaogong LED once again let the buyers who came to the exhibition get a close look at the 2014 Gaogong LED through the promotion of the exhibition propaganda bag and the road advertisements around the exhibition hall. Exhibition, and by scanning the official WeChat of the exhibition, we can learn about the latest exhibitions, brand manufacturers and award-winning activities.
Photo: During the Guangya Exhibition this year, the 2014 (4th) High-tech LED Show set up outdoor advertising campaigns around the Canton Fair.
Photo: During the Guangya Exhibition of this year, the 2014 (4th) High-tech LED Exhibition will distribute promotional materials in the exhibition hall.
Dr. Zhang Xiaofei, CEO of Gaogong LED, said: "With the rapid growth of LED lighting market this year, the market demand for accessories such as lighting fixtures and upstream lamp beads has also risen sharply, and China has become the most important downstream application in the LED lighting industry chain. The manufacturing base and the demand market, especially China's LED lighting supporting industry, have entered a relatively mature stage. Under the market's survival of the fittest mechanism, suppliers only continue to enhance their innovation capabilities while strictly controlling product quality, and both foreign trade and domestic sales are two-pronged. In order to break through in the fierce market competition."
According to the organizer, in view of the fact that the LED market situation is easy to change, in order to help more enterprises grasp the situation during the critical period of industry development and accelerate the promotion of brand awareness and influence, the 4th Gaogong LED Exhibition was held at the 2013 High-tech LED Exhibition. Based on the service, this year is also launching a big discount: the same pavilion, half price! In this way, the old pattern of high profits of traditional exhibitions is broken, so that enterprises can truly enjoy the real benefits and services brought by high-tech LEDs.
High-tech LED hopes that brand manufacturers will get the most market promotion effect with the least participation cost.
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