Recently, LeTV was granted a live broadcast of Panda live, which has a valuation of 2.4 billion. Live financing is not uncommon, but this time the investor’s identity makes it seem somewhat different from the past. The main part of this investor is not LeTV's entire company, but its LeTV cloud computing company, which invested 360 million yuan in 15% of the shares of Panda live. Let's consider cloud sky-high price "to raise a panda". What kind of consideration is it?
Cloud level set off a live broadcast platform to "stand in line"
In early March of this year, LeTV won a round of RMB1 billion in round A financing. This time, it can use 360 ​​million yuan to invest in live Pandas. It is definitely a heavy bet. Earlier, LeTV Cloud had already had in-depth contact and cooperation with Panda Live, like a "premeditated" action. Perhaps LeTV itself wanted to take the opportunity to expand from the video industry to the live broadcast industry, and use its own cloud technology to set off cloud-level warfare.
Of course, in the current live broadcast industry, the importance of cloud technology is getting higher and higher. Whether or not a strong cloud computing company can choose to support and ensure the smooth, stable, and high-capacity demand for live broadcasts becomes a top priority for the live broadcast platform. Alibaba Cloud, Baidu Cloud, Dianlian Science and Technology, Cyberspace Technology, and Star Domain CND are all relying on diversified cloud technologies to continuously win over the live broadcast platform.
Although at present, a live broadcast platform will generally cooperate with a number of cloud computing companies, the number of live broadcast platforms has skyrocketed, and the dependence on cloud technology continues to increase, making cloud computing companies increasingly powerful. In this situation, cloud computing companies are constantly "performing" the live broadcast platform to constantly "stand in line." A cloud-level war caused by the broadcast platform itself will be completely burned by LeSky Cloud's investment in live pandas.
Merger or cooperation: The live broadcast platform is very helpless. The relationship between the live broadcast platform and the cloud computing enterprise is originally very "pure", and it is a mutually beneficial cooperative relationship. However, with the related technology and resources of cloud computing, the “supply of demandâ€, the strength of cloud computing companies themselves, and the fierce competition in the live broadcast industry, which leads to long-lasting earnings, and even the edge of bankruptcy, the relationship between the two has finally become subtle.
LeTV cloud investment in live pandas is actually a wake up call for the live broadcast platform. The cloud-level strategy of the live broadcasting platform will allow the original collaborators to enter the game and become their "masters." Backed by Wang Sicong, the second-richest player in the country, the panda's live broadcast can't control his destiny in his own hands. What about the fate of other live broadcast platforms?
The cloud computing companies that are good at hiding behind the scenes are not the masters of the mess. Don't look at the fame, but even the hot live platform has to rely on cloud computing companies to survive. If cloud computing companies use their own funds, resources, and technology as weapons for acquisition, it is hard to think of any broadcast platform that can withstand land use. After all, the lively platform that has unlimited scenery but weak profitability is really not enough for many large-scale cloud computing companies.
Looking at the future development trend, once the cloud computing companies are involved, the live broadcasting platform is nothing more than two paths. The first is to continue to maintain cooperative relations and make profits together. However, under the circumstances that both parties are hitting their own limits, there will undoubtedly be many problems. The second is that the cloud computing company has invested or acquired shares, which not only solves the financing problem, but also obtains strong support from the latter. However, it seems that the best of both worlds, it may make the live platform lose its self-control ability and lose its independent status.
At the crossroads, the live broadcast platform will go from where it should be, and it is realistic to say that the reason why the live broadcast platform has such an embarrassing situation is that it has a great relationship with itself. As the most popular Internet segmentation industry at the moment, the live broadcast will undoubtedly have great potential for development. However, the fierce competitive situation has made many live broadcast platforms difficult to sustain. Even if the future pie is painted better, it will be difficult to resist the hunger of the moment. Competition at the most important cloud level is bound to worsen.
Although competition at the cloud level can strengthen itself and put pressure on peers, it is actually playing with fire. Once it is too dependent on the "blood" of cloud computing companies, it is undoubtedly to hand over its own door to cloud computing companies. Once dependence has become a habit, it is easy to introduce the wolf into the room.
Facing the potential of cloud computing companies, and even the strong willingness that has been exposed, whether the live broadcasting platform surrenders or continues to adhere to itself is directly related to the next development. At the crossroads, the decision of the live broadcast platform will even determine the direction of the industry to a large extent. Next, let us hope that what will happen will happen.
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